Qriocity name gets phased out as Sony debuts new umbrella brand for PlayStation Network, Unlimited digital video and music services.
Earlier this year, Sony folded the PlayStation Network into Sony Network Entertainment along with its Qriocity video and music on-demand services. Today, Sony Network Entertainment instituted a few name changes, grouping all three programs under the Sony Entertainment Network banner.
As part of the rebranding, Sony is retiring the Qriocity brand. The subscription-based audio service will now be known as Music Unlimited, while Video on Demand powered by Qriocity has been dumped in favor of the more streamlined Video Unlimited. Both will continue to be accessible through the PlayStation 3.
Each of the main Sony Entertainment Network services--PSN, Music Unlimited, and Video Unlimited--uses the same account, log-in information, and virtual wallet. However, that convenience doesn't extend to partner services like Hulu Plus and MLB.tv, which can require their own separate accounts.
Established last year, Sony Network Entertainment also handles the online operations for Sony's Bravia, Dash, and Blu-ray players. The division currently plans to expand its offerings into new markets, with Norway, Sweden, Finland, Denmark, the Netherlands, and Belgium expected to see the launch of Music Unlimited by year's end.
Meh, I think most people will stick with everything else out there, Rhapsody, iTunes, what else is Sony going to offer that nobody else already has?
Forget the naming silliness. Sony's real problem is that no one I've spoken to even knows what these services do or how they work, let alone actually uses them.
On the Board of Sony Directors, Master Yoda does sit. Marketing and branding his responsibility it is. Hmm?
@servb0ts Cross-over chat will never work with PS3, all the RAM is dedicated to the games themselves. There was a Gamespot or Kotaku report on it, not sure which website
@be_skeptical Troping much? If I could have your post printed and framed to hang on my wall, I would do that.
Why don't they just redesign the entire PSN interface and make it more visually appealing and interactive. I like home, but it takes forever to load. I know I'll probably get called a fanboy even though I haven't had a 360 in over a year, but why not use good ideas from XBL?
This is really not all that newsworthy, except Jesus Christ was "Qriocity" a crappy branding! Honestly, anything would be better than that. If Sony wants to compete in the music branding department, I think their last success was the "Walkman," than they can only be doing themselves a favor by dumping a brand with a name like that. Sounds like something a 90 year old guy came up with in an attempt to sound hip. Good move Sony!
i feel completely neutral to this i have no reaction what so ever, i feel like i should be happy/care but i'm just neutral......
Well, none of this is available in my country, bleh. Sony, would you kindly bring these services to India?
good job the Qriocity name was kinda lame, I've been looking at it for years and always just thought of it as some weird word that made me not want to use it lol. I just realized after reading this article its a play on curiosity. bad name is bad, marketing guy that came up with the name needs to be sent back to the mailroom.
It's really not that confusing, guys. And, sure the names aren't very creative, but, hey, not everyone can come up with something as creative as "ZUNE"
For a company that makes such good consoles, they have NO clue about branding. Qriocity was just too f'n qute. First rule of marketing: K-I-S-S. I love Sony, but MAN are they stoopid.
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