October US retail sales post rare climb - NPD
Battlefield 3, Batman: Arkham City lead industry to 1% sales growth last month as revenues reach $1.08 billion.
The game industry has strung together five consecutive months of year-over-year losses at retail in the US, but that streak has ended in October. Today, The NPD Group reported a modest 1 percent climb in total game-industry sales, as console, portable, and PC software; games hardware; and accessories combined to sell $1.08 billion in the US at retail.
The vast majority of the industry's revenues came via software sales, which were up 1 percent year-over-year to $649.5 million. Leading this category was EA's heavily hyped Battlefield 3, which sold 2 million units at retail in the US. However, EA noted that digital sales for the PC edition of the game were likely significant, given the franchise's strong Windows heritage. The publisher previously announced first-week sales of 5 million units worldwide.
In a close second was Warner Bros. Interactive Entertainment's Batman Arkham City, which sold 1.5 million units across the Xbox 360 and PlayStation 3. Other top new releases for the month included NBA 2K12, Rage, Just Dance 3, Dark Souls, and Forza 4.
The Xbox 360 maintained its lead position in the console market, with Microsoft announcing that the console sold 393,000 units during the month Xbox 360 sales were up 21 percent year-over-year. Microsoft also noted that its console was the only one to post double-digit sales growth in the US during the period.
Nintendo trumpeted its hardware's performance during the month as well. 3DS sales during the month stood at more than 250,000 units, while the Wii sold nearly 250,000 systems and the DS family of handhelds moved 180,000 units.
Sony did not indicate hardware sales figures in its own post-NPD note.
OCTOBER 2011 US GAME SALES
OVERALL DOLLAR SALES
Total retail sales: $1.08 billion (1%)
Total non-PC retail sales: $1.05 billion (3%)
Non-PC hardware: $295.6 million (6%)
Non-PC software: $621.3 million (3%)
Accessories: $135.9 million (-5%)
Total software: $649.5 million (1%)
TOP 10 GAMES FOR OCTOBER 2011
Title (Platforms) - Publisher
1. Battlefield 3 (X360, PS3, PC) - EA
2. Batman: Arkham City (X360, PS3) - Warner Bros. Interactive Entertainment
3. NBA 2K12 (X360, PS3, PSP, Wii, PS2, PC) - 2K Games
4. Rage (X360, PS3, PC) - Bethesda Studios
5. Just Dance 3 (Wii, X360) - Ubisoft
6. Dark Souls (PS3, X360) - Namco Bandai
7. Madden NFL 12 (X360, PS3, Wii, PS2, PSP) - EA
8. Forza Motorsport 4 (X360) - Microsoft Game Studios
9. Gears of War 3 (X360) - Microsoft Game Studios
10. FIFA Soccer 12 (X360, PS3, Wii, PSP, PS2, 3DS) - EA
Content you might like…
-
Dark Souls crosses 2.3 million sales

From Software's role-playing game goes double platinum since launch in October 2011.
- Apr 12, 2013
Users who looked at this article also looked at these content items.
Hot Stories
Newsmakers
-
Biden: No legal problem with taxing violent games
United States Vice President Joe Biden believes there is no legal restriction on ability to tax violent media. Full Story
- Posted May 13, 2013 12:50 pm PT
-
Just Cause dev promises 'holy f**king sh**' moments in future games
Avalanche Studios co-founder says developer's ambition is for action, not moments that make players cry; steampunk-style game on hold. Full Story
- Posted May 15, 2013 6:33 am PT
Featured Stories
-
Bungie shoots down Destiny for PS Vita rumor
Developer confirms image suggesting version of upcoming shared-world shooter in development for Sony's latest portable is a fake. Full Story
- Posted May 16, 2013 5:08 am PT
-
Ubisoft planning to release games more frequently
Assassin's Creed and Far Cry publisher says its network of 26 studios and over 7,000 developers will allow company to ship major franchises more regularly. Full Story
- Posted May 16, 2013 4:42 am PT
-
Metro: Last Light dev responds to workplace conditions claims
4A Games creative director Andrew Prokhorov thanks Jason Rubin for telling the studio's story, but says, "We deserve the ratings we get." Full Story
- Posted May 16, 2013 12:44 pm PT
-
EA opens DICE LA to make Star Wars games
DICE head would also like to poach top talent from rivals Infinity Ward and Treyarch. Full Story
- Posted May 15, 2013 3:28 am PT
-
EA dropping Online Passes - Report
Future EA games won't require Online Passes; the service is being scrapped after tepid player response. Full Story
- Posted May 15, 2013 8:28 pm PT






