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Ubisoft stock slides

Publisher "rewarded" for beating sales projections despite troubled economy with 15 percent drop in share price.

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Investors in gaming companies had a bit of a rough day yesterday, as gloomy earnings reports from Sony and Microsoft sent the console makers' shares down significantly. The trading doldrums even followed Ubisoft's quarterly report, which had the French publisher beating analysts' expectations and featured nothing more negative than slow sales of Prince of Persia and a delay for I Am Alive.

Prince of Persia's sales have been less than regal.
Prince of Persia's sales have been less than regal.

Shares of Ubisoft closed the trading day at €11 ($14.28), down more than 15 percent from the €13 ($16.89) mark it closed at yesterday before releasing its quarterly sales report. As bad as the tumble was, it could have been worse. Ubisoft stock actually hit a low of €9.66 ($12.56) during the trading session before rallying to recoup some of the day's losses.

Meanwhile, Sony and Microsoft are experiencing rebounds of their own. After losing more than 15 percent of their value after yesterday's earnings report, Sony shares are up nearly 6 percent today, trading at $20.43 as of press time.

Microsoft's bounce back is decidedly milder. After shedding 12 percent of its stock price yesterday, the Xbox 360 maker's shares are trading up a little less than 2 percent today at $17.39.

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