MS: 360 first to reach 10 million in US

Microsoft has apparently attached a special significance to the number 10 million. Five months before the Xbox 360 launched in November 2005, the company's head of the gaming business Peter Moore publicly stated that the console would sell 10 million units before the end of 2006. Just days into 2007, Microsoft used its CES keynote to announce that it had met that goal. Before and since, the company has publicly announced passing such milestones as 10 million Xbox Live members reached and 10 million pieces of content downloaded from the system's Marketplace storefront.

Today Microsoft added another public proclamation to the stack, saying that the Xbox 360's US installed user base has reached beyond the 10 million mark. The company added that the 360 is the first current-generation console to do so, and stressed the importance of that.

"History has shown us that the first company to reach 10 million in console sales wins the generation battle," said Don Mattrick, the current head of Microsoft's gaming business, in a statement. "We are uniquely positioned to set a new benchmark for the industry."

Worldwide, Microsoft said that the Xbox 360 is up to 19 million systems sold, which it initially claimed was "more than any other current-generation console." After being directed to Nintendo's latest financial results, in which the hardware maker revealed that it had sold more than 24 million Wiis to date, a Microsoft representative recanted the initial statement.

"We apologize for any confusion. Xbox 360 has the largest global install base of any current-generation high definition [emphasis added] gaming console," the representative said.

Microsoft also updated the size of its online user base. Xbox Live now claims 12 million members according to the company, up from 6 million a little over a year ago. Representatives from Sony and Nintendo did not return requests for the latest figures on the US installed user bases of the PlayStation 3 and Wii.