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ESA: More countries need a DMCA

Trade group president calls for other countries to follow US antipiracy example set by Digital Millennium Copyright Act.

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WASHINGTON--A controversial US law that generally bars people from tampering with copy-protection features drew accolades on Wednesday from the video game industry's chief executive.

Mike Gallagher, CEO of the Entertainment Software Association, applauded the 1998 Digital Millennium Copyright Act as "vitally important" for video game and console makers seeking to stomp out unauthorized copies of their wares.

Thanks to digital-rights management mechanisms, Gallagher claimed unauthorized copies of popular video games like Halo 3 that users download from file-sharing networks won't play on Xbox 360, ensuring "the full value of the product is received throughout the chain." (The worldwide video game industry pulls in $31 billion in revenue per year today and expects to see that figure grow to $50 billion by 2011, he said.)

The problem is, "very few countries follow the path of the DMCA," Gallagher said at an antipiracy summit here hosted by the U.S. Chamber of Commerce. "It's very important [that] we see that extended."

Gallagher went on to declare the United States the "beacon of intellectual property protection in the world."

The former Bush administration Commerce Department official lamented that European regulators are going after companies like Microsoft (an ESA member), Qualcomm, and Intel because of what he called their "strength and genius and know-how." He suggested those proceedings pose a challenge "to all of us who would see ourselves as becoming successful."

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