BioShock ships 1.5M, sequels being discussed
Take-Two execs toast PC/360 action-adventure's success, say IP now a "very important franchise" for the publisher.
Last week, newly installed president of EA Sports Peter Moore told GameSpot that August sales of one title would prove third-party publishers aren't being squeezed out by console-maker-made exclusives. Ironically, the game in question wasn't an EA title. Instead, it was BioShock, a PC and Xbox 360 action adventure game made by bitter EA rival Take-Two Interactive.
It turns out these comments by the former Xbox 360 and Games for Windows marketing chief were prescient. Today during a post-earnings report conference call with analysts, Take-Two Interactive Chairman Strauss Zelnick said BioShock was already a runaway success for the controversial publisher, which has been set back by the Grand Theft Auto IV and Manhunt 2 delays.
"I'm particularly pleased with the tremendous market response to 2K's BioShock," said Zelnick. "It is reported we are the top-selling title at GameStop, less than a month since launch. We have already shipped more than 1.5 million units. Clearly we have a new hit franchise on our hands. And this one was developed internally, and we own the IP. We're proving our ability to diversify Take-Two's product portfolio."
While he did not reveal actual sales numbers for the game, Zelnick also made much of the fact that BioShock has the best aggregate review score on GameSpot sister site Metacritic. He also said the company is considering sequel-izing the action adventure along the same lines as Grand Theft Auto.
While opining on the GTA development cycle, Zelnick said, "I would say probably roughly an every-three-year [release] schedule would be optimal... I expect we would apply roughly the same strategy to BioShock, because BioShock is shaping up to be a very important franchise. I don't want to say more than that about BioShock because I certainly don't want to jinx it, but I feel awfully good about where that is going."
Content you might like…
-
The Elder Scrolls IV: Oblivion Review

The Elder Scrolls IV: Oblivion is simply one of the best role-playing games ever made.
- Mar 25, 2006
Users who looked at this article also looked at these content items.
Hot Stories
Newsmakers
-
GameSpot's Best of 2009 - Dubious Honors Winners
Find out our Dubious Honors Winners in the Best of 2009 Awards! Full Story
- Posted Dec 22, 2009 11:56 am PT
-
GameSpot's Best of 2009 - Special Achievement Winners
Find out our special achievement winners in the Best of 2009 Awards! Full Story
- Posted Dec 21, 2009 11:59 am PT
Featured Stories
-
Xbox Avatars to 'encourage exercise'?
Microsoft patent details technology to make 360's avatars have same physical appearance as their real-world counterparts--and thereby promote physical fitness. Full Story
- Posted Dec 21, 2009 12:13 pm PT
- 807 Comments
-
'Ghost Recon Future Soldier' trademarked
Ubisoft USPTO filing reveals likely name of next installment in its tactical Tom Clancy shooter series, due out after Q1 2010. Full Story
- Posted Dec 21, 2009 1:06 pm PT
- 160 Comments
-
Take-Two sells distribution arm, cuts Q1 forecast by $120 million
Publisher cuts annual outlook to $910 million after Jack of All Games subsidiary is scooped up by IT systems distributor Synnex. Full Story
- Posted Dec 21, 2009 2:53 pm PT
- 26 Comments
-
Shippin' Out December 20-26: Final Fantasy Crystal Chronicles
Square Enix's Crystal Bearers for the Wii leads a light release slate including the retail launch of Guitar Hero: Van Halen. Full Story
- Posted Dec 21, 2009 10:55 am PT
- 48 Comments
-
Final Fantasy XIII day-one sales hit 1 million in Japan
Square Enix's hotly anticipated JRPG busts platinum sales marker in 24 hours on PS3, franchise sales surpass 92 million. Full Story
- Posted Dec 18, 2009 10:53 am PT
- 747 Comments
Related Game
- 2K Games
- 2K Boston , 2K Australia
- Sci-Fi First-Person...
- Release: Aug 21, 2007 »
- ESRB: Mature



489 Comments
Sign in / Sign up