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Microsoft bringing home Comic-Con

Publisher plans torrent of content updates for Xbox Live users from San Diego convention.

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Microsoft announced today that it would be extending its "Bringing It Home" promotional campaign to Comic-Con 2007. The publishing giant's as-if-you-were-there content updates for Xbox 360 owners have become a regular occurrence in the past few years. Microsoft debuted the initiative during 2006's Electronic Entertainment Expo, and has since revisited the campaign during the 2006 Tokyo Game Show, as well as at this year's E3 Media and Business Summit.

Between July 26 and August 7, Xbox Live will receive a number of Comic-Con-related updates. Xbox 360 owners will have access to game trailers, show panels, movie and TV trailers, celebrity interviews, show exclusives, and dashboard themes. Of these themes, gamers will have access to several that are based on work from DC Comics as well as Legendary Pictures' film adaptation of Frank Miller's 300.

Also, event sponsor Warner Bros. will be holding a special screening of 300 at Petco Park--home of the San Diego Padres--for 6,000 lucky Comic-Con attendees. Those invited to attend will have a chance to win one of 10 limited-edition 300-themed Xbox 360 Elite consoles.

As in years past, Comic-Con 2007 will showcase work based on comics, animation, games, TV, and film. The event runs from July 26-29, and takes place at the San Diego Convention Center in San Diego, California. GameSpot will be on hand to cover the event, so expect more updates in the coming days.

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