Buy a PS3, get five free movies

The Wii, Xbox 360, and PlayStation 3 skirmish isn't the only format war going on in the tech world these days. There's also a tussle between Toshiba's HD-DVD and Sony's Blu-ray formats to be the high-definition-ready successor to the DVD.

Another shot was fired on both fronts this week, as a veritable posse of movie studios and consumer electronics companies jointly announced a summer sales promotion to drive sales of Blu-ray players. From July 1 to September 30, customers who purchase qualifying Blu-ray players--yes, the PS3 qualifies--will receive five free Blu-ray movies from a list of 21 choices.

The eligible free titles are listed below. Full details of the offer will be released on the format's official Web site.

Babel
Black Rain
Blazing Saddles
Chicken Little
The Corpse Bride
The Devil's Rejects
The Guardian
Hart's War
Invincible
The Italian Job
Kiss of the Dragon
The Last Waltz
The Omen [2006]
Pearl Harbor
The Phantom of the Opera
Resident Evil: Apocalypse
Species
Stealth
Stir of Echoes
The Transporter 2
Underworld: Evolution