Lego goes MMO

NetDevil, toy company team up to build massively multiplayer online "gaming experience"; details yet to be announced.

Lego my MMO!

One of the simplest toys of all time has found a profitable home in one of the most technologically advanced areas of entertainment. Lego building blocks have parlayed their appeal into video games, with the brand taking the spotlight in a pair of Star Wars-branded games from developer Traveller's Tales, as well as several other games over the past decade.

Now, the interlocking toys will venture into another hot avenue of gaming--the massively multiplayer online space. Lego Group today announced that it is partnering with Colorado-based NetDevil to create a "massively multiplayer online gaming experience."

Lego has not yet announced any specifics on the game, leaving the window open for speculation on what the game will entail. NetDevil previously created the vehicular MMOG Auto Assault. However, the emphasis on attracting a younger audience means the Lego MMOG is likely to go the way of Ubisoft's Puzzle Pirates, which has a very Lego-influenced visual style.

NetDevil's Web site says that the Lego MMOG is due out sometime in 2008.

260 Comments

  • neo16161616

    Posted Apr 1, 2007 7:25 am PT

    sounds intriguing

  • jakeboudville

    Posted Mar 14, 2007 2:28 am PT

    this would be funny

  • Nodashi

    Posted Mar 8, 2007 10:33 am PT

    Hm... could be cool if there's a LOT of freedom.

    O h wait, it's a MMO, people would DESTROY it if there was a lot of freedom.

    This tittle would prolly be much better if it was single player.

    And, lemme think about 2007 releases:

    Freedom: Spore
    MMO: Age of Conan, Warhammer Online, Warhammer 40k

    Nah, it will (I'm sorry to say) fail terribly.

  • BOSSMAN_2004

    Posted Mar 8, 2007 7:30 am PT

    If I was 10 years younger sure..but not now

  • Dibbity_Dan

    Posted Mar 7, 2007 3:55 pm PT

    No way! They ripped off Blockland so much! Sure, Blockland used Lego pieces, but I mean, Lego is ripping off the concept! It's not fair, now Lego is going to blindside Blockland when it goes retail. Blockland is the original, and free. And I'll bet Lego is going to make you pay to play online. (btw, www.blockland.us)

  • AbstractTerror

    Posted Mar 7, 2007 3:40 pm PT

    This game would be awesome if it would let you build anything you wanted from scratch. Maybe you could do missions to unlock new Lego blocks for your collection (or something ) Anyways... this game has a lot of potential if it is done right.

  • IC3pod

    Posted Mar 7, 2007 11:26 am PT

    looking sweet!!!! if i buy this game i'm gonna be on it 24-7

  • masterwizard_32

    Posted Mar 7, 2007 10:04 am PT

    Its got to be free. They will loose a MAJOR portion of their target audience if they charge, which also means its gona be very kid friendly.

  • jonnyjd

    Posted Mar 7, 2007 8:44 am PT

    I'll wait to see what game their doing. I'm on the fence on this one.

  • BigDaveyDogz

    Posted Mar 7, 2007 7:50 am PT

    this could be the greatest game ever made....ever!!!

  • sealover8

    Posted Mar 7, 2007 5:48 am PT

    Awesome! I'd love to try it, but i'm already playing WOW so I hope there isn't a montly fee...

  • truedog80

    Posted Mar 7, 2007 3:41 am PT

    Im more than willing to try it out, but a fee might dissuade my nostalgia.

  • BloodMist

    Posted Mar 7, 2007 12:40 am PT

    Sounds like the worst idea in the history of bad ideas.

  • glhx1rush

    Posted Mar 6, 2007 11:07 pm PT

    As long as the the guys developing this game use SWG as an example of what NOT TO DO, then this MMOG may have a chance..

  • aygol

    Posted Mar 6, 2007 11:04 pm PT

    Sounds good to me. If you can build stuff with Lego, that's awesome. But if you should just grab a funny gun and shoot people, that's not cool at all.

  • aldrenar47

    Posted Mar 6, 2007 10:44 pm PT

    cool

  • bjmage16

    Posted Mar 6, 2007 7:49 pm PT

    Give me a break...better be free or no one will buy it...

  • Dante565

    Posted Mar 6, 2007 7:49 pm PT

    Sounds unique. Give anything a try at least once. Im down.

  • apboyer

    Posted Mar 6, 2007 6:30 pm PT

    The Lego Star Wars games were fun. Easy, but charming and nostalgic. A Lego MMO could go either way.

  • ArabSolja99

    Posted Mar 6, 2007 5:42 pm PT

    either good, or garbage

  • hammer_of_thor_

    Posted Mar 6, 2007 5:02 pm PT

    If done right this could be a great game. It's nice to see a change from the fantasy D&D typed MMOs.

  • SOTE

    Posted Mar 6, 2007 4:34 pm PT

    this could be hot or crap

  • rokkuman09

    Posted Mar 6, 2007 4:10 pm PT

    This is really quite creepy. But hey Legos are fun, it could end up being very interesting if you could build stuff.

  • nm_jay_jay

    Posted Mar 6, 2007 4:07 pm PT

    sweet me likes the sound of this

  • Ryo_Kensen

    Posted Mar 6, 2007 3:14 pm PT

    Sounds fun to me.

  • mrklorox

    Posted Mar 6, 2007 3:12 pm PT

    I just hope they release a LEGO building game where you build with actual virtual LEGO blocks. I'm sure they'd consider how inexpensive that option would be to the consumer as opposed to buying many packages or buckets of real LEGO blocks. This also means less income... but this is where XBL Marketplace or Sony equivalent would come in. Of course they'd put out new different types of block shapes (which you could colorize and duplicate infinitely). Then once you've built a LEGO masterpiece, you could place many detonation points and watch all those tiny little blocks spray across the virtual room with physics and collisions and all that good junk!

    I'd drop sixty bones on that.

  • KDogKool

    Posted Mar 6, 2007 3:00 pm PT

    By brother is a Lego freak he will be psyched. As for me, I think this game might be good if they put a lot of effort into it.

  • carstairs

    Posted Mar 6, 2007 1:24 pm PT

    This would be perfect for the WIi.

  • starwarsfanboy

    Posted Mar 6, 2007 1:18 pm PT

    this will b interesting

  • PuhJesus

    Posted Mar 6, 2007 12:58 pm PT

    Puzzle Pirates? I tried it once.. I wouldn't even call it an MMO.. a JOKE is more like it.

  • Cory2K6

    Posted Mar 6, 2007 12:42 pm PT

    Lego my MMO please

  • ArfenZard15

    Posted Mar 6, 2007 12:16 pm PT

    I hope this game takes away the stereotype of "geeks" and "nerds" that play MMO's cos I for one don't at th minute cos Warcraft repulses me but this has gotten me interested...

  • stejmatty

    Posted Mar 6, 2007 10:59 am PT

    woo, cant wait 4 this, im like a big kid with lego... hehe, o well, should be ok i guess

  • Jah_Glow

    Posted Mar 6, 2007 10:36 am PT

    LOL, "Lego my MMO"...

    They always say "gaming experience" when they really mean "niche game".

  • Blace_07

    Posted Mar 6, 2007 10:22 am PT

    Legos are so dominant.

  • diablobasher

    Posted Mar 6, 2007 10:22 am PT

    OMG awesome o_o

    But.....but...but...i cant chooose between this and Warhammer 40K ;_;

  • acej2000

    Posted Mar 6, 2007 9:40 am PT

    COOOOOOOOOOOOOOOL!!!!!!!!!!!!!!!!!!!

  • duxup Site moderator

    Posted Mar 6, 2007 9:32 am PT

    I had have no interest in another MMO outside WoW, until now

  • Gothan

    Posted Mar 6, 2007 9:30 am PT

    this will be awesome, i can just see it now

  • fastrozombies

    Posted Mar 6, 2007 9:30 am PT

    okay?

  • Gothan

    Posted Mar 6, 2007 9:25 am PT

    this will be awesome, i can just see it now

  • AhMing

    Posted Mar 6, 2007 9:05 am PT

    Sign me UP FOR BETA TESTER >_

  • JFreezy02

    Posted Mar 6, 2007 9:04 am PT

    Hey!! While we're at it let's make a Shopping Barbie MMO!! Then we could all buy panty hoes and makeup together!! Like, oh my gosh!! *LOADS of sarcasm in this comment!*

  • rdnapper

    Posted Mar 6, 2007 8:57 am PT

    What a great idea

  • BWRoss79

    Posted Mar 6, 2007 8:48 am PT

    Can we get Transformers MMO?? Even LEGO Transformers MMOI! Is this another great way for kids to meet internet pervs?? Not interested...

  • chris_damon

    Posted Mar 6, 2007 8:41 am PT

    ~GARRYTH~ "funny to many mmo's but there isn't to many fps."

    Have you ever heard of the XBOX 360? That thing is like a walking fps! lol

    Anyway, this could turn out quite good. It definitely has the potential. As Legir said, if you could make your own characters and settlements from lego, the game will be awesome.

  • Sodium_Free

    Posted Mar 6, 2007 8:38 am PT

    i agree with legir, here is so much potential, especially with the sandbox nature of Lego, for user generated content. if they get it right, it will be awesome, but as all things like this before we could be horribly burned.

    and on the subject of toy or kid style MMOs, i don't think that anything will lend its self like Lego, Building blocks FTW.

  • Legir

    Posted Mar 6, 2007 8:31 am PT

    This has huge potential in the fact that players could litteraly build their own characters and even their own cities/strongholds, but I don't think it'll be as good as it could be.

  • nolgeo

    Posted Mar 6, 2007 8:26 am PT

    "Next it'll be GI Joe the MMO, when will it end?"

    Hey I thought about that! I thought that would be a cool game!

    For the campaign mode you could play as a Hero GI Joe and try and stop Cobra.

    Then you could have a Multiplayer VS Mode! You can choose a Hero GI Joe or make up your own GI Joe or Cobra and Fight!

    It would be like a Halo battle but think of all the vehicles the GI Joe and Cobras had! All the guns!

    A GI Joe game would be awesome!

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