MI6 conference returns in '07

Game marketers' trade group announces next year's initiatives, elects Nintendo's George Harrison to board of directors.

As the corporate vice president of Microsoft's interactive entertainment division, Peter Moore is dedicated to seeing the Xbox 360 crush the competition from Sony and Nintendo. But as the chairman of the board for the Association of Electronic Interactive Marketers (AEIM), Moore now must work hand-in-hand with Nintendo senior vice president of marketing and communications George Harrison, whose recent election as the organization's vice chairman was announced today.

The news came as AEIM spelled out its agenda for the next year, one that includes a follow-up to last year's inaugural MI6 conference. The two-day MI6 conference--an abbreviation of "Marketing Interactive '06" and a knowing nod to the British secret-service organization--will return to San Francisco next year and take place May 8-9.

Beyond the MI6 conference, the AEIM spelled out a number of initiatives it will focus on during the year, including establishing a brand image and best practices for game marketers to follow. In addition, the organization will dedicate resources to getting its message out to advertisers, as well as forming strategic ties with other players in the game industry outside of the marketing world.

12 Comments

  • cjcr_alexandru

    Posted Nov 10, 2006 7:54 am PT

    "Marketing Interactive '06" in 2008. Interesting...

  • crills

    Posted Nov 9, 2006 6:15 pm PT

    Blacksamurai87 diddy kong raceing is comeing to the ds they showed it a while ago look it up

  • Blacksamurai87

    Posted Nov 9, 2006 3:54 pm PT

    This is very cool. Peter Moore, George Harrison... trading business strategies? Very, very cool. It's not the start of Halo on Wii, but I could imagine more talk about Diddy Kong DS and Goldeneye coming to the Wii's virtual console. Those games are developed in part by Rare, now owned by Microsoft.

  • paradyme777

    Posted Nov 9, 2006 1:19 pm PT

    Hm, sounds like it could turn into the new e3 since we all know the new one isn't going to be as enjoyable from now on.

  • Petrol123

    Posted Nov 9, 2006 12:49 pm PT

    This conference, which I was a part of last year, is meant for people within the gaming industry to come together and discuss business matters and give out accolades to the best marketing ventures for the titles we love and enjoy. They don't want to associate themselves as being the next E3 because that is not their aim. This conference is for insiders only, and will get bigger and better as the years go on as one of the premiere categories for marketing teams to expand and connect with their fellow peers. It takes a lot of work to develop the print ads, online ads, TV Spots, etc. for the games that developers make and this is one successful conference where that hard work is recognized. It will be interesting now that Moore has some competition with his board.

  • giantfryingpan

    Posted Nov 9, 2006 12:40 pm PT

    Not a Secret Intelligence Service conference? Boo!

  • pXxJoSexXp

    Posted Nov 9, 2006 12:29 pm PT

    cool

  • LordAndrew

    Posted Nov 9, 2006 12:25 pm PT

    We've got the new E3 right here

  • kinglink2

    Posted Nov 9, 2006 12:12 pm PT

    Oh my god a trade show and they haven't claimed it's the new E3.

    wait for it... wait for it...

  • Dace67

    Posted Nov 9, 2006 12:04 pm PT

    Interesting but I don't see how this will impact the current environment substantially.

  • blazeyadeadzomb

    Posted Nov 9, 2006 11:40 am PT

    nice .

    (second) woot

  • Rathael

    Posted Nov 9, 2006 11:32 am PT

    Cool! And first for first time ever anywhere!

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