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Pimp my DS Lite

Online customization service offers Japanese gamers DS Lites designed for the rich and famous.

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Archbishop Don Magic Juan, your DS is ready.
Archbishop Don Magic Juan, your DS is ready.

An eye-catching story on ITmedia shows just how popular the Nintendo DS Lite has become in Japan since its release in March. Gamers wishing to own a truly one-of-a-kind handheld can talk to Amateur Meister by Tikko, a jeweler that specializes in tricking out consumer electronics. About 45,000 yen--$384-- will purchase a unit encrusted with bling. It may be three times the cost of a normal DS Lite, but the product description says, "With this item, we tried bringing the audacity of Swarovski Crystals to portable gaming." The unit is available by special order only.

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