Jerry Seinfeld is Activision's queen Bee

"New intellectual property" mentioned in publisher's conference call will be adaptation of Bee Movie, the 2007 computer-animated comedy penned by the famed comedian.

There's rich, and then there's Jerry Seinfeld rich. The former star of Seinfeld has parlayed his nine-year sitcom success into a lifetime's worth of wealth. According to Forbes magazine's ranking of the top 100 celebrities of 2005, Seinfeld ranked 28th, thanks to the $100 million he made that year, mostly in residuals from his eponymous program. That's on top of the $267 million he received in 2004 following the record-breaking sale of syndication rights for Seinfeld.

"What's the deal with Frogger? How many times are they gonna make this one poor amphibian play in traffic?"

However, being a businessman as well as a comedian, Seinfeld is always looking to make more money. His latest venture will be his first game-related effort since the infamous "Frogger" episode of Seinfeld. During today's postearnings-report conference call, Activision CEO Bobby Kotick announced that his company was working with the famed comedian for a title to be released during its next fiscal year. "We'll have a new intellectual property based on [a] DreamWorks [project] starring Jerry Seinfeld," said the executive.

Unfortunately for those dreaming of guiding an agitated George Costanza through oncoming traffic, the game will not be based on the show Seinfeld. Activision reps confirmed to GameSpot that the project in question will be a game adaptation of Bee Movie, the forthcoming computer-animated comedy from DreamWorks Animation. Written by Seinfeld, the film will hit theaters next year and will profile a worker bee who sues humans for exploiting his race's ability to produce honey.

Activision didn't reveal which platforms the Bee Movie game would be released on. However, the project is just the latest collaboration between the publisher and DreamWorks Animation. One of the company's tent-pole releases during its last fiscal quarter was a multiplatform adaptation of Over the Hedge, and it also enjoyed success last year with its game tie-ins to Madagascar. Activision has also released games based on Shrek and Shrek 2 and is developing games based on Shrek the Third, also due in 2007.

58 Comments

  • bminns

    Posted Aug 7, 2006 6:41 pm PT

    i bet the seinfeld movie will be cool....i dunno about the game though you know how it is with the movie based games

  • hemakm3

    Posted Aug 6, 2006 2:14 pm PT

    Jerry should make a Superman game.

  • ruttness

    Posted Aug 5, 2006 9:59 pm PT

    seinfeld is one of the funniest guys ever. i will prolly piss my pants when watching the movie.

  • Arley569

    Posted Aug 5, 2006 7:34 pm PT

    EXCUSE ME I DIDN'T GET BREAD??........YOU WANT BREAD 3 DOLLARS!!.....BUT?!.........NO SOUP FOR YOU!!!!
    GREAT!!

  • ivan_the_one

    Posted Aug 5, 2006 12:53 pm PT

    where's newman?

  • Anime-Beast

    Posted Aug 5, 2006 12:40 pm PT

    wwwaaaaa!!!!!!!

  • blackIceJoe

    Posted Aug 5, 2006 12:14 pm PT

    If it is written by Jerry it will most likely turn out to be good.

    I just hope some day that there will be a new show of Seinfeld even if its only one episode.That would be cool to see.Like it be a reunion show where they all get back together.So now we get to see what happen to them after they got out of jail.I would love if they brought in Jerry,Cosmo Kramer,George,Elaine and Newman.That would be some thing neat to see.

    But I hope this movie Jerry will be doing will be great.He is a great guy.

  • XaVee3

    Posted Aug 5, 2006 9:19 am PT

    These pretzels are making me thirsty

  • nramsey34

    Posted Aug 5, 2006 8:35 am PT

    rrright

  • eiru

    Posted Aug 5, 2006 1:00 am PT

    ahate sienfield

  • CR4WLEY

    Posted Aug 4, 2006 10:32 pm PT

    seinfeld is amazing. but kramer, that guy is frickin hilarious.

  • metdevthegamer

    Posted Aug 4, 2006 10:05 pm PT

    ...................................................

  • greenday1093

    Posted Aug 4, 2006 4:17 pm PT

    Jerry Seinfeld is greatest comedian alive!!! I would love it if there was ever a game based on the "frogger" episode of Seinfeld becaues that is one of my favorite episodes. SEINFELD OWNS!!

  • MrPuzzlez

    Posted Aug 4, 2006 12:17 pm PT

    ................................?

  • Pick_me_please

    Posted Aug 4, 2006 11:40 am PT

    Hmmm....that's a shame

  • edhc44

    Posted Aug 4, 2006 10:28 am PT

    I'd like a shot of Hennigans with that, please!

  • gunslingerfyre

    Posted Aug 4, 2006 9:08 am PT

    IT'S A FESTIVUS MIRACLE! No wait...no.

  • Era_007

    Posted Aug 4, 2006 8:43 am PT

    uhhhh..... No Soup For You !

  • Destroyeron13

    Posted Aug 4, 2006 8:37 am PT

    lol, a guy named DrKill09 with an avatar like that saying Seinfeld blows. LOL. Like your opinion matters.

  • DrKill09

    Posted Aug 4, 2006 8:32 am PT

    Seinfeld blows!

  • Bio_Spark

    Posted Aug 4, 2006 8:27 am PT

    Seinfeld wrote a movie script? What's the deal with that?

    (If i didn't do it, someone else would.)

  • marioman50

    Posted Aug 4, 2006 8:05 am PT

    SERENITY NOW!!!!!

  • Mechakucha

    Posted Aug 4, 2006 7:16 am PT

    As long as LARRY DAVID is in it as well... all will be good.

  • arab_prince

    Posted Aug 4, 2006 6:55 am PT

    Might check it out just because of Seinfeld, greatest comedian, ever.

  • Aleksius

    Posted Aug 4, 2006 12:44 am PT

    OBJECTION!

    Seinfeld is funny, and he's one of the best comedians every. Though I doubt this game is gonna be any good I think the movie will be great!

  • mark_unix

    Posted Aug 4, 2006 12:31 am PT

    wouldn't it be awesome to get 100million dollars a year for doing nothing?

  • Drudaddy

    Posted Aug 4, 2006 12:23 am PT

    LAME!!!!

  • IceDemolisher

    Posted Aug 4, 2006 12:18 am PT

    Since when was Seinfeld unfunny?

  • assassinX01

    Posted Aug 3, 2006 10:18 pm PT

    Seinfeld isn't funny, so he therefore can't write commedy. By the laws of physics, this game cannot exist/do well.

    God, I should be a scientist or something.

  • gamer_10001

    Posted Aug 3, 2006 9:59 pm PT

    Hey, there could always be an unlockable George Costanza Frogger minigame. That was one of my favorite Seinfeld episodes.

  • ketsuatama

    Posted Aug 3, 2006 9:43 pm PT

    Hoochie Mama!

  • thepeter

    Posted Aug 3, 2006 9:34 pm PT

    Gotta love the Jere!

  • megaunit

    Posted Aug 3, 2006 9:27 pm PT

    Jerry is like the second funniest I think Kramer takes the cake LOL!

  • angus73

    Posted Aug 3, 2006 9:23 pm PT

    that movie sounds cool and seinfeld is the best show ever and jerry seinfeld is the funnies ever

  • HyperMetaDragon

    Posted Aug 3, 2006 8:37 pm PT

    That's nice. Too bad I don't care about Jerry since his show ended...

  • jacques117

    Posted Aug 3, 2006 7:56 pm PT

    Jerry Jerry Jerry
    ew, seinfelds on at 11:00, got to run.

  • DarknessOfFate1

    Posted Aug 3, 2006 7:15 pm PT

    man WTF who cares its a move based gamne. Its going to suck. oh and stop watching seinfield reruns so they stop telivisiong them.

  • Lunatic_Monk

    Posted Aug 3, 2006 6:55 pm PT

    A game based on a movie that is written by Jerry Seinfeld about a bee that sued humans because of exploitation. That sounds... different.

  • wilie

    Posted Aug 3, 2006 6:51 pm PT

    "What's the deal with Frogger? How many times are they gonna make this one poor amphibian play in traffic?"

  • Kayrod29

    Posted Aug 3, 2006 6:10 pm PT

    Jews are awesome!!!!!

  • megaunit

    Posted Aug 3, 2006 6:00 pm PT

    Jerry Seinfeld PWNS

  • Final Form

    Posted Aug 3, 2006 5:58 pm PT

    Do any of you actually read the stories before commenting? It's not a game based on the show "Seinfeld." It's based on an upcoming Dreamworks animated movie which Seinfeld apparently wrote.

  • johnman05

    Posted Aug 3, 2006 5:47 pm PT

    A game about nothing... now thats what i like!!

  • Odin897

    Posted Aug 3, 2006 5:35 pm PT

    It's a game about nothing....how wil we know when it's over?

  • bowser0077

    Posted Aug 3, 2006 5:33 pm PT

    a game about nothing I like it

  • Rmadilo

    Posted Aug 3, 2006 5:30 pm PT

    The game should be for the Wii. You'll use the controller in a jabbing motion to sting people. And when you do the controller's speaker will scream and say "What's the deal?!" However, you can only do this once, since one sting will cause you to die. It's a very short game.

  • Squids-Ahoy

    Posted Aug 3, 2006 5:29 pm PT

    I roll my eyes

  • Pogglemort

    Posted Aug 3, 2006 5:23 pm PT

    A seinfeld game would be open ended like animal crossing or something like that.

  • K-Vladimirov

    Posted Aug 3, 2006 5:21 pm PT

    Agreed.

    vvv

  • Legend_O_Dragon

    Posted Aug 3, 2006 5:21 pm PT

    wtf

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