It could have had potential.
Story ~ Simply your a budding personality to the other Sims that you'll revolutionize and wow them with new furniture to bring in more sims. Hrrmmm...
Gameplay ~ Really really easy. You talk to Sims, they ho hum to you about what they need and you go build it. Each new item you create you unlock another set of wood pieces to create something even better later. Controlling your sim is dirt easy, walking and talking to the others. Sometimes the building of furniture was a little frustrating as that one piece just wouldn't go where it needed to go! Finishing off certain furniture pieces draws in other types of sims: the party, the nerdy, the emo/goth, and the overly happy lol. The more of one certain type of sim moves into the town, you could "unlock" a special sim neighbor. A pirate girl, a sushi chef, and some others. But after a time, building chairs and fridges for others become mundane and boring. Same goes for the farming of materials. You just basically walk around shaking trees, or digging the dirt for items to build your masterpieces.
The over all look of the sims had potential, it was cute, and bright. The sims characters still talk in a silly sim jibberish. You still pick clothes, but sadly it's in premade outfits so you really can't make your particular style. You're just one in a few that look alike. Overall this game could have been made a lot better. I suppose it was more or less made for a younger group of simulation addicts.