Why did Mark Cerny Mention 8k with PS5's info reveal? ANSWER!!!

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BoxRekt

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#1  Edited By BoxRekt
Member since 2019 • 2425 Posts

Because that was going to be MS's big marketing point for Nextbox power at E3!

I see so many of you guys confused on here why he even mentioned this when most people either don't care or aren't even interested in anything over 4k.

Well it's not a coincidence that Sony dropped this news the same day MS had their XO and dropped the SAD price.

Sony was killing 2 birds with one stone.

Simultaneously taking any wind out of the pitiful SAD box release and stealing MS's thunder from E319 that they were going to use for NextBox to hype it's power and the same group who are criticizing Mark Cerny for mentioning 8k now would have been EATING IT UP if MS was the first one to speak on it 100%.

The only reason Mark mentioned 8k WAS to be the first to speak on it, thus taking the wind out of any buzz MS might have had saying it during E3. Now that big marketing pitch MS had to hype NextBox will simply have gamers asking, "Ok, and what else?".

Chess!

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FireEmblem_Man

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#2 FireEmblem_Man
Member since 2004 • 20251 Posts

LOL right... Why not we what for what MS will announce soon?

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BoxRekt

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#3  Edited By BoxRekt
Member since 2019 • 2425 Posts

@FireEmblem_Man said:

LOL right... Why not we what for what MS will announce soon?

lol we will still see it, but MS was 100% going to push the 8k narrative for power with NextBox at E3.

The last thing MS expected was for Sony to, not only, beat them to the punch with an impressive specs dump for PS5 but also beat them to the punch for speaking on 8k and to a lesser extent ray-tracing as well.

Guaranteed marketing pushes MS expected to have for NextBox specs and power to get hype over PS5 going into E3.

  • High speed SSD? Yep, gone
  • Ray-tracing? Yep, gone
  • 8k? Yep, gone

At he minimum, these 3 things were going to be BIG for MS to hype Next box. They can still mention them but the shock value is effectively 0 after Sony beat them to the punch.

This is also why Sony elected to skip E3 to randomly drop info and sabotage any moves MS tries to make before they can make them.

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FireEmblem_Man

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#4 FireEmblem_Man
Member since 2004 • 20251 Posts
@boxrekt said:
@FireEmblem_Man said:

LOL right... Why not we what for what MS will announce soon?

lol we will still see it, but MS was 100% going to push the 8k narrative for power with NextBox at E3.

The last thing MS expected was for Sony to, not only, beat them to the punch with an impressive specs dump for PS5 but also beat them to the punch for speaking on 8k and to a lesser extent ray-tracing as well.

Guaranteed marketing pushes MS expected to have for NextBox specs and power to get hype over PS5 going into E3.

  • High speed SSD? Yep, gone
  • Ray-tracing? Yep, gone
  • 8k? Yep, gone

At he minimum, these 3 things were going to be BIG for MS to hype Next box. They can still mention them but the shock value is effectively 0 after Sony beat them to the punch.

This is also why Sony elected to skip E3 to randomly drop info and sabotage any moves MS tries to make before they can make them.

Your OP and what you're talking about has no merit but pure assumption.

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Kadin_Kai

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#5 Kadin_Kai
Member since 2015 • 2247 Posts

@boxrekt: Because Sony wants to sell 8K TV’s

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FireEmblem_Man

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#6 FireEmblem_Man
Member since 2004 • 20251 Posts
@kadin_kai said:

@boxrekt: Because Sony wants to sell 8K TV’s

Bingo!

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deactivated-642321fb121ca

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#7  Edited By deactivated-642321fb121ca
Member since 2013 • 7142 Posts
@FireEmblem_Man said:
@kadin_kai said:

@boxrekt: Because Sony wants to sell 8K TV’s

Bingo!

I swear their TV's did not sell well.

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FireEmblem_Man

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#8 FireEmblem_Man
Member since 2004 • 20251 Posts
@Random_Matt said:
@FireEmblem_Man said:
@kadin_kai said:

@boxrekt: Because Sony wants to sell 8K TV’s

Bingo!

I swear their TV's did not sell well.

Still in the business to push the technology

Sony 8K TV

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npiet1

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#9 npiet1
Member since 2018 • 3576 Posts

I expect the Xbox to be better, but that doesn't mean the ps5 wont sell more.

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BigBadBully

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#10 BigBadBully
Member since 2006 • 2367 Posts

Sony must have forgot that MS supported HDMI 2.1 with x1x. Doubt Sony would be talking about weaker specs knowing MS is already using the tech. So chalk this up to selling new 8k tv's and future proofing PS5 which the PS4Pro didn't do.

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DrLostRib

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#11 DrLostRib
Member since 2017 • 5931 Posts

I feel like TC has thought about this way more than Cerny or Sony ever did

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AJStyles

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#12 AJStyles
Member since 2018 • 1430 Posts

The next Xbox never had a chance. PS5 is destined to destroy it.

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BenjaminBanklin

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#13 BenjaminBanklin
Member since 2004 • 11271 Posts
@ajstyles said:

The next Xbox never had a chance. PS5 is destined to destroy it.

Xbox never seems to know what direction they want to take anyway. They want to have their fingers in every pie next gen. Do they want to be a console maker? Do they want to be a big game streaming platform? Do they want to be third party? Sony hasn't seemed to lose focus so far at least.

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#14  Edited By pelvist
Member since 2010 • 9001 Posts

Because its a marketing buzzword to give the impression to small minded people that it's going to be better than it will be. If past generations are anything to go by then PS5 still won't be native 4k + >30fps in most games and I'd be surprised if most games even reach 4k at all because as we've seen with older console generations what it says on the box and what these consoles go on to mostly do are two completely different things.

Heres one thing you can expect either way though: very dull, very samey, overly cinematic "AAA" games. If you're into that and I know a lot of you are here, then you're in for a treat.

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SecretPolice

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#15 SecretPolice
Member since 2007 • 44301 Posts

Comparatively, Super Mighty Xbox Anaconda will swallow whole the WeakSauce that will be PS Jive. lol

Just sayin. :P

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Grey_Eyed_Elf

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#16 Grey_Eyed_Elf
Member since 2011 • 7970 Posts

They mentioned it because its a resolution sells. Also because technically the HDMI 2.1 can candle 8K/60... It has nothing to do with games supporting it. You will be lucky to get 4K/60 with AAA games... Expect a 4K/30 console and the SSD being faster than current PC's is because Zen 2 will support PCI 4.0 which will support higher speeds than we currently have available but once it is on PC then console will again be slower due to the higher priced PC parts.

Read between the lines people.

What you guys need to be worried about is the storage SIZE!... SSD is great but 1TB is barely enough now for power users I can't imagine next generation games that will probably be 50-100Gb per game.

A PS5 supporting 8K/60 is no different than a GTX 760 supporting 4K/60.

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ronvalencia

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#17  Edited By ronvalencia
Member since 2008 • 29612 Posts

@boxrekt said:

Because that was going to be MS's big marketing point for Nextbox power at E3!

I see so many of you guys confused on here why he even mentioned this when most people either don't care or aren't even interested in anything over 4k.

Well it's not a coincidence that Sony dropped this news the same day MS had their XO and dropped the SAD price.

Sony was killing 2 birds with one stone.

Simultaneously taking any wind out of the pitiful SAD box release and stealing MS's thunder from E319 that they were going to use for NextBox to hype it's power and the same group who are criticizing Mark Cerny for mentioning 8k now would have been EATING IT UP if MS was the first one to speak on it 100%.

The only reason Mark mentioned 8k WAS to be the first to speak on it, thus taking the wind out of any buzz MS might have had saying it during E3. Now that big marketing pitch MS had to hype NextBox will simply have gamers asking, "Ok, and what else?".

Chess!

RX Vega 56 at ~1500Mhz (11 TFLOPS) with Vega 64's memory bandwidth OC can handle Forza Motorsport 7 at 8K 60 hz.

Loading Video...

Assume Sony's Gran Turismo Sport is optimized** for AMD's GCN architecture like MS's Forza Motorsport 7.

**Higher Compute/TMU path and minimize ROPS path usage, software tile render with L2 cache boundary limits.

MS DirectML (common rapid pack math API access) is not used.

Cut down Vega II 56 with cheaper Vega 64's HBM v2 config is not used.

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deactivated-5f3ec00254b0d

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#18 deactivated-5f3ec00254b0d
Member since 2009 • 6278 Posts

Ye, to know that the PS5 will upscale games to 8k is really impressive stuff.

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ronvalencia

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#19 ronvalencia
Member since 2008 • 29612 Posts

@Grey_Eyed_Elf said:

They mentioned it because its a resolution sells. Also because technically the HDMI 2.1 can candle 8K/60... It has nothing to do with games supporting it. You will be lucky to get 4K/60 with AAA games... Expect a 4K/30 console and the SSD being faster than current PC's is because Zen 2 will support PCI 4.0 which will support higher speeds than we currently have available but once it is on PC then console will again be slower due to the higher priced PC parts.

Read between the lines people.

What you guys need to be worried about is the storage SIZE!... SSD is great but 1TB is barely enough now for power users I can't imagine next generation games that will probably be 50-100Gb per game.

A PS5 supporting 8K/60 is no different than a GTX 760 supporting 4K/60.

Vega 56 at 1500Mhz can do 4K 60 hz without PC's diminishing return extreme settings from PC's gimping marketing (NVIDIA Gameworks) and upgraded ZEN CPU changes game world's simulation scale.

Loading Video...

Dirt Rally 2 is AMD sponsored title.

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#20  Edited By ArchoNils2
Member since 2005 • 10534 Posts

My best guess is that they want to seel you Tvs. We are all aware that the Ps5 will output 8k just as bad as the original Ps4 did 4k and the Ps3 did full HD ;D

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#21 kuu2
Member since 2005 • 12069 Posts

@drlostrib said:

I feel like TC has thought about this way more than Cerny or Sony ever did

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ronvalencia

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#22  Edited By ronvalencia
Member since 2008 • 29612 Posts

@ArchoNils2 said:

My best guess is that they want to seel you Tvs. We are all aware that the Ps5 will output 8k just as bad as the original Ps4 did 4k and the Ps3 did full HD ;D

Loading Video...

~11 TFLOPS Vega 56 OC with Vega 64's memory bandwidth. 4K 60 hz results

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deactivated-5efed3ebc2180

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#23 deactivated-5efed3ebc2180
Member since 2006 • 923 Posts

@Random_Matt: And that is extremely sad, because they made overall best TV of 2018 for gaming/desktop/movie usage - https://www.rtings.com/tv/reviews/sony/x900f

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Howmakewood

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#24  Edited By Howmakewood
Member since 2015 • 7718 Posts

@WESTBLADE: and if you putting 1k to a TV, why not a hundred more and get an LG oled

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#25 Blackhairedhero
Member since 2018 • 3231 Posts

It will be mostly for movies. I'm ok with that though. Native 4k even quality checkerbording with higher quality assets is what I'm looking forward to. Can't wait to see the improvements in AI and Physics.

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ronvalencia

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#26 ronvalencia
Member since 2008 • 29612 Posts

@SecretPolice said:

Comparatively, Super Mighty Xbox Anaconda will swallow whole the WeakSauce that will be PS Jive. lol

Just sayin. :P

64 ROPS with 256 bit GDDR6-14000 would be a limit just like PC's RTX 2070 and RTX 2080.

It would take major innovation to design 128 ROPS with 256 bit GDDR6-14000.

Expect NAVI replacing RX-580 to be 64 ROPS Vega II 56 at 1500Mhz with 256 bit GDDR6-14000.

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Blackhairedhero

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#27 Blackhairedhero
Member since 2018 • 3231 Posts

@Random_Matt: Their TV division is actually profitable again.

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Grey_Eyed_Elf

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#28 Grey_Eyed_Elf
Member since 2011 • 7970 Posts

@ronvalencia said:
@Grey_Eyed_Elf said:

They mentioned it because its a resolution sells. Also because technically the HDMI 2.1 can candle 8K/60... It has nothing to do with games supporting it. You will be lucky to get 4K/60 with AAA games... Expect a 4K/30 console and the SSD being faster than current PC's is because Zen 2 will support PCI 4.0 which will support higher speeds than we currently have available but once it is on PC then console will again be slower due to the higher priced PC parts.

Read between the lines people.

What you guys need to be worried about is the storage SIZE!... SSD is great but 1TB is barely enough now for power users I can't imagine next generation games that will probably be 50-100Gb per game.

A PS5 supporting 8K/60 is no different than a GTX 760 supporting 4K/60.

Vega 56 at 1500Mhz can do 4K 60 hz without PC's diminishing return extreme settings from PC's gimping marketing (NVIDIA Gameworks) and upgraded ZEN CPU changes game world's simulation scale.

Loading Video...

Dirt Rally 2 is AMD sponsored title.

What are you talking about?... Out of the last 10 AAA games how many can run at 4K/60 on a Vega 56 even with dropping settings drastically?... Dirt 2.0 is a 1/10 rare game that runs well its not a example of what will follow not to mention that developers seem to very much on the path of push graphics on console and hit a steady 30FPS.

Your logic and straw man skills are weak Ron.

We as PC gamers are aware of easy to run games and lowering settings but consoles and PC are not the same thing and the developers don't target 60FPS often they would rather push extra graphical features and seeing as Ray Tracing is one of those features mentioned by Cerny good luck getting 60FPS at 4K with exclusives also.

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ronvalencia

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#29  Edited By ronvalencia
Member since 2008 • 29612 Posts

@Grey_Eyed_Elf said:
@ronvalencia said:
@Grey_Eyed_Elf said:

They mentioned it because its a resolution sells. Also because technically the HDMI 2.1 can candle 8K/60... It has nothing to do with games supporting it. You will be lucky to get 4K/60 with AAA games... Expect a 4K/30 console and the SSD being faster than current PC's is because Zen 2 will support PCI 4.0 which will support higher speeds than we currently have available but once it is on PC then console will again be slower due to the higher priced PC parts.

Read between the lines people.

What you guys need to be worried about is the storage SIZE!... SSD is great but 1TB is barely enough now for power users I can't imagine next generation games that will probably be 50-100Gb per game.

A PS5 supporting 8K/60 is no different than a GTX 760 supporting 4K/60.

Vega 56 at 1500Mhz can do 4K 60 hz without PC's diminishing return extreme settings from PC's gimping marketing (NVIDIA Gameworks) and upgraded ZEN CPU changes game world's simulation scale.

Loading Video...

Dirt Rally 2 is AMD sponsored title.

What are you talking about?... Out of the last 10 AAA games how many can run at 4K/60 on a Vega 56 even with dropping settings drastically?... Dirt 2.0 is a 1/10 rare game that runs well its not a example of what will follow not to mention that developers seem to very much on the path of push graphics on console and hit a steady 30FPS.

Your logic and straw man skills are weak Ron.

We as PC gamers are aware of easy to run games and lowering settings but consoles and PC are not the same thing and the developers don't target 60FPS often they would rather push extra graphical features and seeing as Ray Tracing is one of those features mentioned by Cerny good luck getting 60FPS at 4K with exclusives also.

Loading Video...

Vega 56 NANO with 210 watts

https://www.techpowerup.com/gpu-specs/powercolor-rx-vega-56-nano.b6022

HDMI 2.1 should be supporting FreeSync, hence locked 60 hz is not required

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Grey_Eyed_Elf

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#30 Grey_Eyed_Elf
Member since 2011 • 7970 Posts

@ronvalencia: Holy f*** you're a actual troll.

Whats next Fortnite?

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ronvalencia

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#31  Edited By ronvalencia
Member since 2008 • 29612 Posts

@Grey_Eyed_Elf said:

@ronvalencia: Holy f*** you're a actual troll.

Whats next Fortnite?

F**kyou. You're the f%%king the troll.

I'll take you on punk.

Loading Video...

~11 TFLOPS Vega 56 with 4K 60 hz.

FreeSync 40 to 60 hz range removes the need for locked 60 hz.

Sony's 1st party games will NOT run NVIDIA's Gameworks!

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#32 Grey_Eyed_Elf
Member since 2011 • 7970 Posts

@ronvalencia: Wolfenstein 2?!... At least show something challenging like Borderlands 2 on the Vega 56!

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#33 DaVillain  Moderator
Member since 2014 • 56441 Posts

@Grey_Eyed_Elf said:

They mentioned it because its a resolution sells. Also because technically the HDMI 2.1 can candle 8K/60... It has nothing to do with games supporting it. You will be lucky to get 4K/60 with AAA games... Expect a 4K/30 console and the SSD being faster than current PC's is because Zen 2 will support PCI 4.0 which will support higher speeds than we currently have available but once it is on PC then console will again be slower due to the higher priced PC parts.

Read between the lines people.

What you guys need to be worried about is the storage SIZE!... SSD is great but 1TB is barely enough now for power users I can't imagine next generation games that will probably be 50-100Gb per game.

A PS5 supporting 8K/60 is no different than a GTX 760 supporting 4K/60.

Meh, I'm not even interested in PS5 specs, I just need to know what newer exclusives will it offer and my PC will be next-gen for a very long time. I'm not even worried about SSD cause I already install one into my PS4 (SSD 1TB) but including one right out the gate shouldn't be a problem with the pricing now they are getting cheaper.

Also, 8K/60fps is just an excuse to hype the casuals console gamers in order to buy 8KTV and we haven't hit 4K mainstream. (yet)

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ronvalencia

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#34 ronvalencia
Member since 2008 • 29612 Posts

@Grey_Eyed_Elf said:

@ronvalencia: Wolfenstein 2?!... At least show something challenging like Borderlands 2 on the Vega 56!

Loading Video...

~11 TFLOPS Vega 56 OC, 4K 60 hz.

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#35 Grey_Eyed_Elf
Member since 2011 • 7970 Posts

@davillain-: I'm just curious as to what they launch games will look like, the actual hardware details don't matter to much to me to be honest. The speculation and pre-launch hype is more fun than the actual spec reveal by the time the console is out in Q4 2020 the 10-12TFLOP count will be much less impressive as it is now especially for PC gamer BUT I will still get a PS5 simply because of the exclusives.

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deactivated-5efed3ebc2180

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#36 deactivated-5efed3ebc2180
Member since 2006 • 923 Posts
@howmakewood said:

@WESTBLADE: and if you putting 1k to a TV, why not a hundred more and get an LG oled

OLED is not suitable for desktop PC usage... I have my PC in my living room, where i use that TV ONLY for the sole purpose of a 75-inch monitor... I do more stuff on my PC than browse internet and then play some games ya know...?

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#37 Grey_Eyed_Elf
Member since 2011 • 7970 Posts

@ronvalencia said:
@Grey_Eyed_Elf said:

@ronvalencia: Wolfenstein 2?!... At least show something challenging like Borderlands 2 on the Vega 56!

Loading Video...

~11 TFLOPS Vega 56 OC, 4K 60 hz.

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shellcase86

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#38 shellcase86
Member since 2012 • 6857 Posts

That's pretty good insight, OP, and I wouldn't be surprised if there was some truth to it.

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deactivated-642321fb121ca

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#39 deactivated-642321fb121ca
Member since 2013 • 7142 Posts
@WESTBLADE said:

@Random_Matt: And that is extremely sad, because they made overall best TV of 2018 for gaming/desktop/movie usage - https://www.rtings.com/tv/reviews/sony/x900f

I was merely guessing, it was what I thought. Swear everyone just buys LG or Samsung for premium and mid range by anyone else. Bit like their Xperia phones, a lot of them are great but no one gives a shit.

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deactivated-642321fb121ca

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#40 deactivated-642321fb121ca
Member since 2013 • 7142 Posts
@blackhairedhero said:

@Random_Matt: Their TV division is actually profitable again.

I stand corrected then.

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deactivated-5efed3ebc2180

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#41 deactivated-5efed3ebc2180
Member since 2006 • 923 Posts
@Random_Matt said:
@WESTBLADE said:

@Random_Matt: And that is extremely sad, because they made overall best TV of 2018 for gaming/desktop/movie usage - https://www.rtings.com/tv/reviews/sony/x900f

I was merely guessing, it was what I thought. Swear everyone just buys LG or Samsung for premium and mid range by anyone else. Bit like their Xperia phones, a lot of them are great but no one gives a shit.

LG and Samsung branded LED (not talking about OLED, mind you) TV's are quite a joke compared to Sony. LG is cheating with pixels since like 2016 or so and Samsung is just a waste of money whatever model you choose.
Now kicks-in the real irony though, Sony uses LG factories/tech to make panels for their TV's. This just shows that eventhough LG has all the tech, they just don't give a ****...

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#42 PinchySkree
Member since 2012 • 1342 Posts

Buzzwords are only good for tricking low IQs

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BoxRekt

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#43  Edited By BoxRekt
Member since 2019 • 2425 Posts

@PinchySkree said:

Buzzwords are only good for tricking low IQs

Maybe, but that's irrelevant to the point I was making.

Someone who doesn't have a low IQ would figured out that before making a comment like yours.

All marketing is to trick people into thinking they need something that they could live without. Therefore, if you buy anything non-essential for life you must have a low IQ by your definition.

Stop trying so hard buddy, you are not special over anyone here if you're on a the same board called system wars coupled with the fact that you missed the point of the actual topic.

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ni6htmare01

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#44 ni6htmare01
Member since 2005 • 3984 Posts

Not surprise me if op is correct. Why else will Sony even talk about it.

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ronvalencia

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#45  Edited By ronvalencia
Member since 2008 • 29612 Posts

Loading Video...

Real time power consumption and performance comparison between stock Vega II vs OC/UV Vega 64 at ~1.7 Ghz, The Division 2, RE2, FCND, Strange Brigade.

UV = ultra low voltage

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FinalFighters

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#46  Edited By FinalFighters
Member since 2013 • 3410 Posts

@npiet1 said:

I expect the Xbox to be better.

i doubt it.. Sony wont make the same mistake again giving MS the power advantage (X1X).

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xhawk27

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#47 xhawk27
Member since 2010 • 12183 Posts

@FinalFighters said:
@npiet1 said:

I expect the Xbox to be better.

i doubt it.. Sony wont make the same mistake again giving MS the power advantage (X1X).

And MS isn't going to make the same mistake from the start of this gen.

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NathanDrakeSwag

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#48 NathanDrakeSwag
Member since 2013 • 17392 Posts
@xhawk27 said:
@FinalFighters said:
@npiet1 said:

I expect the Xbox to be better.

i doubt it.. Sony wont make the same mistake again giving MS the power advantage (X1X).

And MS isn't going to make the same mistake from the start of this gen.

I thought the same thing yet here they are trying to sell a $250 console with no disc drive 2 months before they announce next gen consoles. All they're doing is confusing consumers.

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mazuiface

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#49 mazuiface
Member since 2016 • 1615 Posts

Probably just 8k for streaming and to sell their TVs to stream on.

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Son-Goku7523

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#50  Edited By Son-Goku7523
Member since 2019 • 955 Posts

For marketing purposes like you said and also to take the wind out of the sails for MS at E3. MS can't go on stage and announce anything higher than 8K and Sony knows it.

Even if the best we'll get out of PS5 is 8K upscaled which I believe, it's still a strong marketing point. They are now the first guys to announce an 8K console (whether it's real or not) and MS has to scramble to look for something else to market the next Xbox with otherwise they end up with a "me too" scenario. It's a genius marketing move that most people on SW aren't smart enough to grasp. People on SW are only looking at the numbers and not looking for the reason behind those numbers.