- £109 more than the U.S. "Premium" PS3: the U.S. price is $599 which converts to £316. Take this away from £425 and you're left with a £109 premium.
- £20 more than the EU "Premium" PS3: the EU price is 599 EUR which converts to £405. Take this away from £425 and you're left with a £20 premium
- £146 more than Xbox 360 Premium: the Xbox 360 Premium is £279. Take away this figure from the PS3's £425 price and you're left with a £146 premium.
- £206 more than Xbox 360 Core: the Xbox 360 Core is £219. Take away this figure from the PS3's £425 price and you're left with a £206 premium.
"I don't think it's an expensive machine; I think actually, it's probably a cheap machine ... If you think a Blu-Ray player by itself might be GBP 600-700, and we're coming in at just GBP 425 - it's a bargain."
Sony's "but it plays Blu-Ray" line works if you're addressing early adopters and hardcore users. However, the British public (the majority of which associate "PlayStation" with games console, and not much more) won't take kindly to hearing "bargain" and "cheap" in the same sentence as "four hundred and twenty five pounds".
Poor Brits must be screaming bloody hell guv'nor me aching bum!!!
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