they seem to be pretty relentless on the mobile side. its the only approach that has proven to be successful for generating money on mobile unfortunately. psychologically that market seems incapable of spending even 20 quid on an app as a one off payment. it's a shame but the mobile sector really shows the very very worst of what the gaming industry has to offer....it's awful. It also generating more than half of the revenue in the industry though....its a colossus.
on the handheld/console side though i have found their approach to DLC to be fair enough by and large (don't know about mtx on switch/wii u/3DS: if they have them i dont think i have bought those games).
nintendo are ruthless though..always have been. anyone new to nintendo should check out their history. underneath that family friendly exterior is a viper. but they are pragmatic in their ruthlessness. they do think more long term than other publishers.
but yes: nintendo are indeed a greedy lootbox loving company. it makes them a shed load of money.
and no: MS/sony could and would be just as bad if they thought it would work to their advantage.
i suspect sony is going to cave a bit next gen as the sheer cost of developing a top end PS5 title is going to be brutal and keeping it exclusive will mean they will need more that one way for those games to make money. they need to offset the risk somehow.
MS are in a tricky spot and may need to suck up some losses next gen as they try and establish a more robust set of first party exclusives. but dont be surprised if the first in a new IP is MTX free but the sequal has them. get em hooked then reel them in.
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