The funny thing is, MS at the time when Gold fees became a hit, MS had plans to charge PC gamers paying a fee but it backfired when PC gamers found out and PC gamers started a riot but MS backdown on it and never brought it up again.
Why PC Gamers Hated Microsoft’s “Games for Windows LIVE”
Games for Windows LIVE was tied to Xbox LIVE. Everyone started with a Silver account. You could pay to upgrade to a Gold account, which cost $50 a year. A gold account was required for playing GFWL-enabled games online, just like Xbox LIVE Gold is required for playing Xbox games online. Luckily, if you were already an Xbox user, you already had Gold–paying for either GFWL Gold or Xbox LIVE Gold got you both. But many PC gamers weren’t Xbox gamers, and this meant GFWL games has a subscription fee for the same multiplayer features other PC games offered for free. In 2008, Microsoft realized it wasn’t getting anywhere with this strategy and gave up on the subscription fees, making online multiplayer free for everyone in GFWL games.
To sum it up, MS tried and failed spectacularly because PC gamers won't tolerate paying online. Reason why console gamers put up with it is because they have no choice but to pay online, competition on PC rightfully killed GFWL.
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