Out of curiosity I clicked on the PS4 "Greatness Awaits" ads that have been appearing on Gamespot's main page. How amusing that when you hover your mouse cursor over Destiny, it will say "From the creators of Halo".
That's just irony at its finest, especially given how much hate the uber-successful Halo receives from Sony worshipers. Like it or not, there is a little bit of Halo's power on those PS4 ads, and one could say it's mostly Bungie trying to sell their game, but these are PS4 ads, not game ads. This just wreaks of desperation from Sony part, I don't see any other way of looking at it.