I have been a proud Yelper since last year, but something happened recently where I have decided not to support Yelp. I live in Goleta, California, which is in the famous county of Santa Barbarba. UCSB is in Goleta in a sub city called Isla Vista which is infamous for the unfortunate masacure where Elliot Rodgers killed six people (I was living in IV at the time, but I was in downtown Santa Barbara with my best friend and girlfriend when the event occured).
However, Isla Vista is also known for good things and it has a mexican joint that is open 24 hours a day called Freebirds. The food is bomb and their nachos are unreal. Many years ago the guy had a partner who had other locations (mainly in Texas) and he sold his part of the business to a franchise company. They had to change the name of his locations to Freebirds World Burrito and the food comparison was night and day. This fake Freebirds was literally a glorfied Taco Bell at a premium price. My girlfriend and I ate at one of these locations and it was terrible: jarred salsa and nacho cheese that came from a jar. This place had absolutely no reedming qualities so I wrote a review on Yelp indicating not only how bad it was, but why it was nothing like the Freebirds in Isla Vista. About 3 months later, the comanpy replied to my review saying that they were sorry for my poor experience and how they were going to change everything (which they never did). About a month after that, Yelp deleted my review from Yelp.com without no explantion. I have tried to get into contact with them, but all of my emails have been completely ignored. I did some research and I found that Yelp doesn't really monitor their reviews and I have found several fake reviews from either failing businesses that are really positive, or fake bad reviews on a place that is actually really good. This lack of monitoring makes me wonder about validity of Yelp reviews. I have since turned to Google, who actually has specific software to seek out and block or delete fake reviews (unlike Yelp) and I have found them to be superior. Does anyone have any thoughts on this?
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