Is Blizzard Really Getting This Desperate?

I don't care about WoW but wow a free level 80....

A recent announcement by Blizzard has the World of Warcraft community in an uproar pertaining to a certain bonus of the new Scroll of Resurrection.
Originally the Scroll of Resurrection was Blizzards welcome back tool that gave the player that re-invited another player a free month of game time along with the relapsing addict. The new system shows just how desperate Blizzard has gotten in retrieving their diminishing community.
The newly updated scroll gives returning players some serious bonuses that are more than just cosmetic.

http://us.battle.net/wow/en/scroll-of-resurrection?ref=/wow/

1. A full week of gameplay with all features enabled.

2. Free upgrade to Cataclysm (The current latest expansion).

3. A free faction/server change to the player than invited them back.

4. Exclusive astral flying mount for the recruiting player.

5. ONE CHARACTER INSTANTLY BOOSTED TO LEVEL 80.

Still doesn't make me interested in it.

How long till Diablo 3?

I don't see a problem really, most MMOs begin their good content at max level, why bother with the grind and awful-MMO quests up to that point? 

It's roughly an 8 year old game. I think they are doing whatever they can to try and keep subscribers. But that's a losing battle.

the grind to 85 is excruciatingly boring.  no desire to start a new char or play at all until maybe mists.