I think it's a little more simple than that. I think developers (and just about everyone else, myself included) didn't expect the Wii to do as well as it's doing. Some developers have even admitted as much. So what we have here is a knee-jerk reaction to the success of the platform, which has resulted in some pretty crappy ideas and even crappier implementation. Take a look at the graphics the developers have pushed out on the system and ask yourself: Does it look like developers are on the ball with the system? Or does it look like they expected another system to come in and take the market and what we're seeing on the Wii is the result of the Silicon Valley equivalent of being caught with your pants down?
Now, I'm not saying that there aren't some developers who misunderstand the system. There totally are. And I think most of tech-savvy developers who (by no fault of their own as that's how generations have always made progress) want to push the envelope technically more than thematically don't get it. But regardless, I've seen enough half-baked shovelware put out on the system to know that a lot of the games that have hit the Wii have been "Oh, crap! Do something!!" reactions rather than planned projects that took advantage of the hardware and the controller. These developers have at least a passing familiarity with the Gamecube's hardware, and to see games that are sub-Cube visually just confirms my suspicions.
I think it also goes deeper (and here's where there's a very real hitch to the Wii). Third-party games still play second fiddle to Nintendo games, just as they did in the Cube era. Now, it could be argued that the reason for this is that the third-parties haven't planned, utilized, or implemented the hardware to the fullest (not even half that in my opinion), just as I said earlier. So here we have this vague, gray question mark -- sort of chicken and the egg scenario. Are third-party games not selling that well because people only want to buy Nintendo games? Or are they not selling well because developers have released a bunch of garbage in a white box?
Only time will answer that question, but I still believe that until developers begin putting more effort into their Wii projects, they're going to see poor results. Now, if they do, and the games still don't sell, then the problem is much more complex than it being a developer issue. Then it would be a consumer issue as well.
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