Despite the visuals of their games, in the console arena Nintendo isn't worried about kids. Disney targets kids (which is why they offer a lot of original content and their sequels tend to be to young franchises) while Nintendo targets adult fanboys (which is why they offer little original content and their sequels are to decades old franchises).
Kids don't care about franchises, they gravitate towards what looks fun (the pattern can be seen not only in children's movies, but also tv shows). Make a fun looking movie or tv show, kids will want to see it.
Adult fanboys by way of contrast care a lot about franchises. Like Marvel and DC, once Nintendo was kid oriented (at which point they released a much broader range of games than they do now, as anyone that remembers the NES, SNES and even N64 can attest) but they chose to follow their aging, shrinking but predictable existing fans rather than undergo the risky work of chasing the fickle, competitive kids' market.
The NES skewed decades younger than any modern console and its library looks a lot more like those of the Playstations and Xboxes than it does the Wiis. Motion controls were a sideshow and the system boasted tons of action, adventure games and racing games (nods towards Castlevania, Ghosts n' Goblins, Contra, Blaster Master, RC Pro Am, Rad Racer, Commando and Double Dragon). Nowadays Nintendo consoles are Mario, Mario, Mario, Zelda, Mario.
Nintendo's defenders talk about how modern Nintendo offers a narrow range of franchises because they want broad appeal, but the only people they are fooling are themselves.
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