UK retailer Zavvi has cut £20 off its Xbox One price.
The price reduction suggests that stock of the console is now beginning to smooth out and become readily available in European retail channels.
Microsoft recently announced that the Xbox One had sold over 3 million units worldwide.
Meanwhile, Zavvi remains out of stock of the PlayStation 4--the retail expects its next shipment to go out at the end of January.
"Over 3 million Xbox One consoles were sold to consumers in 13 countries before the end of 2013," said Xbox executive Yusuf Mehdi at the start of January. The Xbox One launched on November 22 in North America, the UK, Australia, Austria, Brazil, Canada, France, Germany, Ireland, Italy, Mexico, Spain, and New Zealand.