World of Warcraft series sales hit 8.59 million in US

NPD breaks down US life-to-date sales of Blizzard's MMORPG empire: Burning Crusade sell 2.27 million, Wrath of Lich King 1.91 million, Battle Chest 740,000, and WOW proper 3.66 million.

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With World of Warcraft still offline in the massive Chinese market, Blizzard Entertainment hasn't released worldwide subscriber numbers since last December's 11.5 million-plus figure. However, the NPD Group has provided GameSpot with an authorized breakdown of the game's life-to-date retail sales in the US market. The figures do not include direct digital sales from the Blizzard Store.

This party of adventurers has acquired quite the pile of loot.

According to the industry-research firm, some 8.59 million units of boxed World at Warcraft games have been sold domestically since the game launched in November 2004. The original stand-alone game, GameSpot's 2004 Game of the Year, has sold 3.66 million units at varying price points. It currently costs $19.99 a la carte, but is also included in the $39.99 World of Warcraft Battle Chest, which has sold 740,000 units domestically since going on sale in October 2007.

The World of Warcraft Battle Chest includes the first massively multiplayer online role-playing game's expansion packs, The Burning Crusade. By itself, the add-on sold 2.27 million domestically since its release in January 2007 and currently costs $29.99 solo. The second WOW expansion, the $39.99 Wrath of the Lich King, has sold 1.91 million units since it launched last November. During that launch, it moved over 2.8 million copies worldwide in 24 hours, making it the fastest selling PC game of all time.

Though retail sales do generate revenue, Blizzard's big money earner is the subscription fee--$14.99 in the US--each World of Warcraft player pays monthly. In May, the developer-publisher's parent company, Activision Blizzard, reported quarterly MMORPG income of $314 million, or more than $100 million per month.

Discussion

163 comments
MrHatnClogs
MrHatnClogs

Whats the average number of WOW Addicts?

WolfGrey
WolfGrey

Like i said, Runes of Magic :D, no money needed But good for them.Just let me know when Diablo 3 will ever come out and im happy.

Mr_Versipellis
Mr_Versipellis

Wow... That's an insane amount of sales... just imagine all those boxes lined up in a room. I'd play if it wasn't so ridiculously overpriced.

MALMSTEEN4774
MALMSTEEN4774

the thing is wow is awesome!!! blizzard desrve to get million of dollars !! this game is so much fun. and u ask me why it is the fastest selling pc game?

alvin201
alvin201

Fun game just to dam expensive

TheHunt3D
TheHunt3D

How could it possible be so popular? I find it to be nothing but a chore!

chappy_man
chappy_man

@jrxbond I can agree with that, it does sometimes come across as a mindless game, until you get into raiding and alot of the later pvp stuff, grinding is mindless no matter what you do. Now Dynasty Warriors, theres a mindless game and I am not fully convinced WoW is anywhere as bad as that.

ajpopa
ajpopa

I loved vanilla WoW. BC followed by WotLK ruined the game for me, haven't been playing now for almost 6 months. But when you see these kinds of figures you can understand that when a company has a cash cow like this you have to keep the masses happy. Unless you are just really that into WoW the hardcore move on.

WolfGrey
WolfGrey

@cparker2510 Well with a very large community i really wanted to give it a chance.I made some good friends on there and they moved on with me to some new mmorpgs.

cparker2510
cparker2510

@WolfGrey i can understand hating a three-month long prison stint...but i can't understand choosing to do something that you hate for any extended period of time. sure, i know you don't want to judge something too quickly...but...three months?

WolfGrey
WolfGrey

I played it for 3 months and hated it.As great as the gameplay may be, i cant get over how terrible the character models look.So cartoony and somehow they ended up stretched out too.Extra long or extra short faces.Ill give them thumbs up for gameplay but thumbs down for looks.Runes of Magic is a far better game, and its free to play.There is micro-transactions but you dont need them at all.Its alot like a combo of guild wars and WoW.Primary and secondary classes, great looking character models.Not to mention graphics that easily surpass WoW.Its just better overall.I recommend looking it up all.

Sovereign_13
Sovereign_13

WoW, Blizzard practically has a money farm!

jrxbond
jrxbond

World of Warcraft is for people who like mindless gaming. Or played with a lot of dolls when they were a child. Take your pick.

dwd_27
dwd_27

world of warcraft 1 of the best games of all time and everyone who play's enjoy's and get's the control in less than 2 miniutes of playing!!!!!

Ebag3587
Ebag3587

World of Warcraft had mentioned that they only include active accounts in their figures. At least that's what they say. Who knows what they do now since the game has reached astronomical popularity.

peter_the_hun
peter_the_hun

@Tyson. The difference in the 11.5 million and the 8.6 million are also because the 11.5 million is worldwide sales and the 8.6 is domestic (US only) sales.

SmokinDankNugz
SmokinDankNugz

Blizzard truly is a remarkable company... I mean they spent millions of dollars and thousands of man hours on Ghost, and they figured it would suck so they didn't release it! They just DO NOT release anything short of an amazing product.

silentkillah
silentkillah

@ Nightrain50 Just because people didn't buy WOTLK, doesn't mean they aren't a paying/playing subscriber! There are still people who don't own any expansion that play WoW.

Tyson8earzz
Tyson8earzz

People need to learn to read and watch for the details in the article. Those of you asking "How can Blizzard have aprox 11.5+ mil subs when only 8.5 mil copies sold?" Answer: "The figures DO NOT include direct digital sales from the Blizzard Store" However, these 11.5+ mil subs may or may not be all activated accts, so we really will never know the true amount of active paying subs at any given moment, kind of misleading in a way.

SirRailton
SirRailton

I really hope they make another classic strategy game for the series.

fredwv
fredwv

100 million a month... and yet for some reason it still takes these guys forever to release new content.

Legkolo
Legkolo

To Fooltoast I don't think the Republicans will be happy about socialized gaming. lol

fooltoast
fooltoast

The govt should just take over Blizzard. Good bye tax deficit.

cparker2510
cparker2510

@joke_man i think maybe i intended a subtle level of sarcasm there...but i can't remember if it was about jesus, or the WoW, or lawyers. ... and no sense of humor? i have a wonderful sense of humor. i've purchased every edition of "how to be funny when talking to strangers and also to smell nice" subsequent to its initial release in 1993. i used the term "suck-gravy." and that's been one of the only recurring themes in aforementioned how-to guide. ... and @Barighm... ... if you're going to get yourself in a cage match with an 800 lb. gorilla, you'd be better off bringing a 900 lb. gorilla than a 200 lb. gorilla that writes poetry and cooks. just because something is original doesn't mean it's good.

Barighm
Barighm

Dang it Blizzard! Stop selling WoW! There are a lot of neat and interesting MMO's coming out in the future with original concepts, but because of WoW's success, those original concepts are being trashed in favour of WoW cloning! It's okay to have a 800 lb. gorilla IP, I just wish they'd keep it in its own cage and leave all the other wimpy gorillas alone.

Liquid_Raiden
Liquid_Raiden

It's kinda weird how some people spend 50+ hours playing console games then criticize people who play WoW for the same amount of hours or less. Its the same thing. Just because it's an online computer game it doesn't make it any different. They're both games. People spend countless amounts of money on console games, some people just prefer to pay for just one game. I think Blizzard is very smart and they have created a game system that attracts many people daily. I personally don't like the game, but i have nothing against it either.

Nightrain50
Nightrain50

Wotlk has only sold 1.91 million in U.S. ? wtf someones lying about sub numbers then. Blizzard is full of it with this 11.5 million subs. They may have that many accounts, counting trials, but no way do they have that many subs, if only 2 million people in the whole U.S. actually bought Wrath.

fester420
fester420

@mike12348 dude, please learn to use punctuation. I have no clue what you just said.

jtthegame316
jtthegame316

I can't believe people pay per month to play this lol. i don't mind paying for xbox live because that is yearly and to play lots of different games online and be able to voice chat with friends as well as have access to great content. but so much a month to play one game forget that.

StephenBassford
StephenBassford

How do they have 11 million people playing online when only 8.5 million have been sold?

VVaVer
VVaVer

too bad blizzard failed in china with lich king lol :P

mike12348
mike12348

@seljek and @unleasher i played wow for about 2 years and then when i finaly typed in /played it was 34 days of play time then i thought wow im done with this and know i want that month and 4 days back and all the money i spent on the game (regular game and bc and that like 24 monthes of game playing) plus all they want is money have you ever even talked to a gm they dont help. plus they made it too eysea to lvl and i enjoyed old arathi the 3 day ones and when you could lvl in them i had a 70 druid and i was a beasty healer and they destroyed warcrafts story

Miroku32
Miroku32

@Seljek Sorry, thought these were the latest posts.

Seljek
Seljek

@unleasher123 Yea, I am wondering the same thing @Miroku32 erm... What? Thrash game? People are saying what? Please make sense when you post. This game was great before TBC and WotLK. TBC was alright, but WotLK made things too easy at 80. Epics were handed out and raids became fantastically boring. Still, this game will go down in history love it or hate it simply because of how many people have played it.

Miroku32
Miroku32

And this shows the ignorance of the people. Prefer to play a thrash game than read a book or learn something. Amusing, I never thought that people would say that.

melty3219
melty3219

@Born_pro Yeah you are right the leveling in WOTLK is great but once you reach level 80 there is too little to do u can get epic gear really fast and after that you are just sitting around waiting for items to sell in the AH

cyborg100000
cyborg100000

I love how everyone exxagurates their opinions on the game. No one says anything logical at all. It's either one extreme answer or another, pisses me off.

unleasher123
unleasher123

@the poll that i did too many people hate WoW in this blog. Can i know exactly why?

Born_pro
Born_pro

@melty3219 I stopped right before they released wotlk, but I still played the free wotlk trial and I've got to say you are completely wrong. BC was recycled content. wotlk was a much more enjoyable leveling experience, but that is as far as I can comment on.

melty3219
melty3219

Wow used to be great now with WOTLK i think they ruined it i played for abour 3 years and quit because of wotlk i think they are getting money hungry and getting lazy they are recycleing content and spending too little time making it.

kytomasi
kytomasi

The number will probably keep going up with how bad things are today, people need to escape their reality. Sadly it isn't going to help them move out of their parents basement, or find a gf/bf.

newb16
newb16

And here I thought this game was going down the drain.

ottumatic
ottumatic

Bravo! Once again Blizzard has proved that most people are too fragile to take up defeats and rather invest in a game where more time spent thoughtlessly = epic character.

buckizard
buckizard

WoW had me hooked for quite some time. The first 'episode' had me hooked, had a great guild, and met a lot of people from all over the world. I'll admit I ran out of things to do and so leveled more toons. Then Burning Crusade came out and I was floored at the amount of content and stuff to do. I still had some of my greatest times running Kara with my favorite 10 buddies. Endgame was exciting but eventually got to the point of requiring too much time, too many people, and too much coordination if you wanted to get any further. Burnout was approaching. WotLK had some great new content, fun questing, and not an unreachable endgame. But again the end came too quickly and there was nothing left to do except economy and crafting stuff. I finally was able to leave when the slew of new MMOs were coming out starting with AoC and then WAR. None of them ever grabbed me like WoW did or keep me, even though they were fun. Unknown whether this was because of MMO burnout in general from WoW or not. Now I have a hard time playing any MMOs. Hoping The Old Republic will bring that excitement back. I see why WoW became so popular but what amazes me is that it has held the top spot for so long.

sun_rider95
sun_rider95

they can;t make wow 2 or what? there have been 5 years...no important changes have been made

unleasher123
unleasher123

Lets have a poll, if you support WoW give this post a thumbs up. If you dont then give it a thumbs down.