Ubisoft: "We Recognize the Importance and Needs of PC Gamers"

Assassin's Creed publisher says it wants to "continue to improve how we create and support games for PC."

In recent years, Assassin's Creed publisher Ubisoft has taken heat over its PC policies, including its DRM stance and the fact that PC games are often released after their console counterparts. Now, the publisher has promised to improve its support of PC gamers and the platform itself.

"We recognize the importance and needs of PC gamers, and want to continue to improve how we create and support games for PC," Ubisoft EU boss Alain Corre told MCV at Gamescom.

He said Ubisoft is already making strides in this area, explaining that the company's PC business has grown year-over-year. This is an indication of positive progress, he said.

Corre also explained that listening to feedback is important for Ubisoft; he pointed out that Ubisoft's reversal of its controversial DRM system in 2012 is an example of how the company responds to fans' reactions.

"We listen to feedback from players and continue to adapt accordingly; for instance, we switched to a simple, one-time activation for our PC games--a standard practice in the industry," he said. "We're also doing our best to bring our games to PC at the same time as the console versions."

Corre pointed out that two of Ubisoft's biggest games this fall, Assassin's Creed Unity and Far Cry 4, will be released simultaneously on console and PC. "And this will continue to be the goal for all our major titles," he said.

Is Ubisoft doing enough to support PC games and PC gamers? Let us know what you think in the comments below!

Eddie Makuch is a news editor at GameSpot, and you can follow him on Twitter @EddieMakuch
Got a news tip or want to contact us directly? Email news@gamespot.com
See more coverage of Gamescom 2014

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Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

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Discussion

203 comments
Ferric24
Ferric24

Ubisoft is well on its way to becoming America's worse company. EA had a good run, but its hard keeping that lvl of dominance for long. Way to go Ubisoft! You keep pumping out unoptimized, buggy pieces of garbage! And I will respond by buying your games for 10 bucks on sale a year later on steam when they might work right. 

dexter-404
dexter-404

then don't downgrade the graphics  like some of your games *cough cough* watch *cough* dogs *cough cough* sorry i mean watch dogs. i think that graphics are looking fine these days but if you advertise something like this and then dont ring it then it's the same as lying end of story


Kunasha
Kunasha

If they will "continue" to support and recognize PC gamers, it means they think what they've been doing so far is adequate.


This is not the case.


The reason why they have increased PC sales is because they have increased overall sales because their games keep getting better year over year - but this doesn't mean their PC ports are as good as they should be, and it certainly doesn't mean we appreciate UPlay.


If you made a good PC port with the quality of games you've producing in general, you'd easily see PC sales of each and every game in excess of 5 million. Bethesda, 2K, and Blizzard prove that.

ArchoNils2
ArchoNils2

No they don't, their crappy ports say otherwise

tippan
tippan

Do what you like Ubi, 

I no longer buy your games anyway.

generalbrae
generalbrae

They have to stop downgrading graphics because consoles can't handle them. Ok tone them down for the console releases, but then put out the best game possible on PC. We have spent a lot of money building our rigs (compared to console) so put out games that use the hardware that's available today.

salari
salari

Get rid of Uplay (be honest, UbiSoft, it's not taking off like you thought it would) and lower your prices in the UK and Europe. The cost of Far Cry 4 and AC Unity are absurd on Steam.

gorillazzero
gorillazzero

first against PC pirates and now zis ,UBI is talking in Riddles we'll see until 2015 fall

jecomans
jecomans

I'll believe it if Ubisoft can make it to the end of 2015 without being there usual anti-PC selves. Also, uPlay cannot exist, at least in its current form.

Nodashi
Nodashi

Ubisoft talking about PC gaming is like pedobear talking about kindergarden. You only read for laughts, then you punch them in the throat for the having the nerve to say it like you're an idiot.

youngzen69
youngzen69

Why should PC gamers trust you now when before you have said the exact same thing. This we recognize the importance of PC gamers sounds a lot more like a PR tactic to create momentum for upcoming titles then any real policy changes. That said, action speaks louder then words Ubisoft. So what sort of actions are you taking? What sort of policy changes are you making? Will you continue to handicap the PC versions of games or will you take advantage of PC hardware? Will you take the time to optimize the PC versions of games or will you just push to get the game released on the same day as consoles? Simply releasing a PC title on the same day as consoles especially if the game releases broken requiring major patches is not ideal. What about Uplay, etc.?

lilflipp
lilflipp

I'm supposed to trust a company that tries to bribe gaming "journalist" by giving them free phones before they release their game.

"I'm gonna make them an offer they can't refuse"

jayrobert
jayrobert

After watch dogs pc port i don't know if optimisation will improve, watch dogs is the first game to require a 4770k and a gtx 780 ti/ r9 290 yet it still runs like shit.

Niner0
Niner0

Ubisoft do the worst freaking PC-ports...

ptown58
ptown58

It's gotten too sketchy to purchase pc games on release day, might as well wait for proper patching and the price to go down.

grenadehh
grenadehh

Like I said on IGN.


Get rid of Uplay.


The end. Oh and proper optimization please, your games all run like ass on PC except the clancy titles.

Creed02
Creed02

just make sure graphically they look exact same as it has been previewed

e5115271
e5115271

Just to play devils's advocate to all the other comments here, I personally have had no problems with uPlay (then again I rarely get games on day 1 when servers are hit the hardest). And although Watch Dogs has issues on Ultra settings and doesn't have the E3 quality graphics we were expecting, I seem to be one of the few where the game runs well which is more than can be said for the shi*ty port that was GTA IV.

EG-Mist
EG-Mist

what?. you say you know what the pc needs are but you say nothing about watch dogs and how it was artificially limited so it looked no better than console.  pc's is a open platfrom with superior hardware. give use all the extra graphical options. 

Scalper
Scalper

yes get rid of uplay and use Steam then I'll get my games on PC instead of waiting on the console for price drop or just renting them.

orbit991
orbit991

Usual Ubi lip service, nothing to see here folks.

codeman101360
codeman101360

If that was true, they would get rid of Uplay.

fillup0
fillup0

I thought Black Flag was a really good port, can't say the same for Watch Dogs or AC3. Honesty their track record on PC isn't the worst and their games are playable. Uplay is unnecessary but nobody complains about the free to play games with their own account systems.

MJ-X
MJ-X

Here is hoping we don't get another watch dogs fiasco.

fartmoo
fartmoo

I'd believe them IF they had Ubisoft Montreal working on the next two big releases, but they already dropped all of their pc ports to Kiev who doesn't have a great track record of making solid pc games. Frankly I'm just disappointed, I could live with a delayed ports as long as they ran as if they were actually made for the system because I understand that a majority is on consoles(although the way the market is showing that is slowly becoming false) so if that's a priority I get it but being handed off to a studio who clearly doesn't know what they're doing is just unacceptable.

Wraith3
Wraith3

This is right up there with Microsoft saying they're still invested in PC gaming. 


Ubisoft p*ssed me off years ago with the awful DRM, and then lost me when they said 9 out of 10 PC gamers are pirates.

AuronAXE
AuronAXE

Is there a reason why Watch_Dogs crashes as soon as I get to any gameplay. Is it because I have a AMD card? It's an HD6950. Really makes no sense. ACIV's port was perfect, yet that other game the opposite.

Gankstar_VX84
Gankstar_VX84

Faking Ubisoft so full of it. What PC gaming needs is the best devs from Metro series / Crytek / STALKER come together make an absolutely sick PC game, one so eye opening awesome they will sell hardware. and bundle the game with graphics cards, do a deal to get the game free with any card over £300. that and steam and a persistant online world = very little piracy. and a game good enough to please PC Gaming veterans. I use my pc to troll theese boards because gaming on it is pointless. every game comming out for it is on consoles. and I could care less bout sitting at my desk trying to enjoy a game.

chaos-06
chaos-06

Yet their latest big release on PC, Watch Dogs, says otherwise.

jecomans
jecomans

@youngzen69 Ubisoft seem to still be learning that the PC crowd is a pro-active and engaged consumer base, and you must therefore offer much more than lip-service to placate us.

grenadehh
grenadehh

@e5115271 It's not about having issues with uplay. It's the fact that it exists.

ritamray32
ritamray32

I agree with you, I never had any problem with uPlay with any game

As for Watch Dogs the game runs wayyy better than GTA IV

Nodashi
Nodashi

@fillup0 We have steam on PC mate. Steam already is DRM. 2 always online DRM services only mean more trouble, it's stupid and causes all kinds of nuisances we could simply never heard of.

beazermyst
beazermyst

@fillup0  In my opinion free to play games are a different breed. Ubisoft make almost no multiplayer games. Free to play is expected. Its like playing sport with a lot of other people in a tournament. I can understand forms to fill out and rules to follow. Filtering make sense. like free to play. But when I want to play basketball at home by my self I don't need a ubisoft representative checking my basketball and hoop every couple seconds to make sure it is valid and official. I don't have to fill out any forms, I don't need to buy a pass to let me keep on playing. I can do what I want to. Ubisoft is trying the wrong type of protections in the wrong place.

hermitkiller
hermitkiller

@Wraith3 But pc gamers are pirates. That's not an opinion, just a fact of life.

Piracy exists on consoles too, but it's on a whole other level on pc.

brandonmshanks
brandonmshanks

@Wraith3 I havent completely given up on ubisoft yet, but I am definitely done pre-ordering any of their games. I will wait till the games are reviewed and find out if they are worth while on PC before deciding. Although that still may not help. Not even PC Gamer gave much coverage to how horrible Watch Dogs was on PC. In their review of it that was printed in their magazine, they did not mention any problems whatsoever. How these next few big games releases on PC go will determine if I ever buy one of their games again. 

fillup0
fillup0

@AuronAXE My 7970 doesn't do this but the game does have a lot of stuttering.

brandonmshanks
brandonmshanks

@AuronAXE It could be your card, or it could just be because that game is f'ing horrible on PC. Are you using the mods to fix ubisofts failures/short-comings? If not, you should try them, they helped me alot. But I do have nvidia cards, so I dont know how much they help with amd.

flaw600
flaw600

@AuronAXE It is actually b/c you have an AMD card. It's ridiculous

fillup0
fillup0

@beazermyst @fillup0 They do have a lot of online features built into their games like the invasions in Watch Dogs, online discoveries on AC4 and other things. I'd rather not have Uplay too, even if it means no persistent online features but it's easy to get into a Uplay game.

Wraith3
Wraith3

@hermitkiller @Wraith3 No it's not a fact. A percentage of PC gamers pirate games, but not 9 out 10 as Ubisoft said, and you seem to say. I've never pirated a game. If that many pirated games, there would be no PC games period.

ritamray32
ritamray32

Not on my PC it doesnt

Of you go through most PC community forum a lot of people has faced problems