Ubisoft talks GTA effect

CEO Yves Guillemot says blockbusters like GTAV can have positive impact on similar games that come after because "those guys want more."

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Blockbuster games like Grand Theft Auto V can actually have a positive impact of competing titles like Watch Dogs because players are left eager for more, Ubisoft CEO Yves Guillemot has said.

During an earnings call this week discussing the company's downgraded financial outlook as a result of the delay of Watch Dogs and The Crew into 2014, an analyst asked if "that one big title that came out recently" could negatively impact Ubisoft's results.

"Each time there's a megablockbuster that takes lots of sales, it has an impact around it for sure," Guillemot replied. "There's a positive and negative effect. The positive one is that it's actually pushing lots of players to come back to their machine and play."

"So it generally has a positive impact on the games that come after because those guys want more now that they've experimented with a very good quality game," he added. "So we can now expect a positive effect after the launch."

Rockstar Games plans to keep players engaged in GTAV through Grand Theft Auto Online, the game's multiplayer component that debuted earlier this month. The developer has said it will release new content for the game on a regular basis.

Meanwhile, Ubisoft's open-world game Watch Dogs is now scheduled to be released in spring 2014. Explaining the delay, Ubisoft said from the onset of development it would never compromise on quality. The developer explained that it needed extra time to polish and fine-tune every detail so the company could "deliver a truly memorable and exceptional experience."

Discussion

102 comments
dogbert784
dogbert784

Watch Dogs will never have the modding community and overall long term fan support that GTA V will have. Because it's Ubisoft. Everyone knows there will be another one announced in 12 months. You make your open world games disposable - and duct taping multiplayer into it doesn't help either. 

Mr_Mark_Legion
Mr_Mark_Legion

we want a better shot at goty. we cant this year with WD

roman4545
roman4545

"There's a positive and negative effect."  where the negative effect ?


So when GTA V comes out on PC and next gen... mister Guillemot you gonna delay Watch Dogs again ? to maybe 2015 ? euh....

Vodoo
Vodoo

What horse shit. They make it sound like once someone buys GTA that they can't buy another game. I bought GTA and would've bought Watch Dogs also. So would most other people. We do work ya know. Most of us aren't 14 with a paper-route, we can afford to buy more than 1 game. 

the_repo_man6754
the_repo_man6754

So will companies finally stop mimicking COD and follow RockStar's way of doing business - respect your consumer, spend time and care on a game, don't treat your franchises like cattle, and no DLC bullshit?

blueboxdoctor
blueboxdoctor

Just make a good game and people will buy it, simple as that.  Plus, they both seem to have a lot of differences with the noticeable similarity being they're open world.

TBear7130
TBear7130

Here is my GTA V effect. It sucked and people are left disappointed looking for something to fill the game void.

TBear7130
TBear7130

Supposition.

Show me the data.

Play GTA V and get a magical desire to play more AAA games like our up and coming Watch Dogs... seriously.

StephenSays
StephenSays

So a next Gen game can't compete with a current Gen game.

Really???

billlabowski
billlabowski

GTA V sucked. Too bad Ubi doesn't have that much confidence in their game.

xsonicchaos
xsonicchaos

I wish for a game with tangible consequences. You kill innocent people (accidental or not), police will look for you, no stars, no cooling down, all heat, you're on fire. The worst things you do, the more you have to deal with police, FBI, whatever. Also, choices that matter, choices that have impact -- to kill a bad guy, to use him or to turn him to the police. I kinda got that impression from what I've seen, but sadly I have the feeling it's not going to be like this, as Ubisoft's ambition is "a wider audience". Balls, that's what you need, not wider audiences, ya bums!

DiamondDM13
DiamondDM13

Yeah, well, I thought after RE4, everything would be great, because I wanted more of that. Only when I saw Capcom decided to make RE4 with no Survival Horror (RE5 and RE6) that I regretted wanting more good stuff...

anybodykilla15
anybodykilla15

just reaffirms my stance that watch dogs would've been compared unfavourably to gta 5.

mikami_within
mikami_within

Personally, after I'm done with GTA5 I probably wont want another huge open world game for at least a few months.

Thanatos2k
Thanatos2k

Actually the GTA effect is people not buying your game because they're still playing GTA.

Also nothing burns me out faster than another open world game after having just completed an open world game.  Having to rememorize a whole city, and start over with collectibles - I'm not hungry for more, I'm hungry for something else.

highday
highday

i hope they loss money in spring 2014 for this game than it would in November. that;s it

R083R70
R083R70

I don't see how much they could possibly due to in four months, if it isn't as good as GTA V now it won't be as good later; the only  thing they can hope for by delaying is that people's bewilderment over GTA V dies down a bit so their expectations for Watchd Dogs will be a little bit lower (also some people may move on to different game after playing GTA for so long).

CaptainBerserk
CaptainBerserk

It makes sense, BUT with the imminent GTA5 release for PC i think Ubi will still have a challenge in its hands next year.

komuchen
komuchen

Delay was pretty obvious - I mean, at least I expected that. Releasing Watch Dogs right after AC (same genre pretty much) would hurt their sales, and there is no need to make a competition to themselves, so it's pushed. Also next-gen and GTA is still keeping people busy and will for some time. And other companies with their blockbusters. There is bigger chance to make more money next year with that.

But they say "technical reasons, polishing" and all that, because it sounds much better than "yeah, we just want to make more money"


LoganDaDestroya
LoganDaDestroya

I hope this doesn't mean people go and start making tonnes of GTAs, or that Ubisoft now expects WD to sell way more. You would think the many failed CoD clones would have tought them something by now...

Publishers all seem to think that if you make something similar to a game that did exceptionally well, it will also do exceptionally well. They think all of those guys want more of those types of games and therefore that entire playerbase is their market. This is likely the reason we are getting so many people spending far more money than they should expecting all 20 million CoD fans to buy their game, then selling "only" 5 million (Square Enix being a recent major example, same with Capcom but you could argue part of their failure is just bad game design in general).

Those many failed CoD clones have proven time and time again that people are less interested in buying the same game with a different brand on it. A lot of them will simply see no point, and keep to what already entertains them the most. Why buy a CoD clone when you have CoD?

This is not to say you have to be "original" as doing so is stupidly hard in this day and age where we have such a massive variety of stuff, if you want to make a similar game, but think you can execute its concepts better than they did, or have your own twists to the genre, then by all means go ahead. Just don't expect it to sell like hotcakes just because it's like that other game.

Watch Dogs is one of those examples because it brings the whole techy hacking thing into an open-world GTA style setting with a feeling of what modern Assassin's creed would look like. That is something that hasn't been done before yet at its core it can be considered similar. It will certainly get fans of the genre interested, but I do hope Ubisoft is not thinking their playerbase is going to be massively increased just because of GTAV, that is not going to happen.


zeus_RO
zeus_RO

Interesting... isn't just about everyone expecting GTA V for PC to drop around March or April 2014?? I know, if it comes to their release dates being close together, I'll be picking up Watch Dogs before GTA V.

MN121MN
MN121MN

How convenient. "You are being hacked".

Trol1yFartsy
Trol1yFartsy

The game was like a month and a half away,souldn't the game be finished by now? Seems like after GTA V Watch Dogs wasn't so hot anymore. And GTA is current gen only

JBStone1981
JBStone1981

They compromise on quality all the time. The Assassin's Creed series is a testament to that. They're not even doing naval multiplayer on a game that's primarily about naval exploration and battles. This was omitted in the name of meeting a deadline.

I was really looking forward to Watch Dogs, but now I'm very concerned. 

Metalnoid
Metalnoid

Watch out! That guy is hacking you!!

the_repo_man6754
the_repo_man6754

@TBear7130 Here's my effect from your trolling. It sucked and I'm left disappointed looking for any signs of humanity on the internet. 

tightwad34
tightwad34

@TBear7130 I am one who would have more than likely felt like Watch Dogs would have been on the O.K. side if I played it right after GTAV. I say that because I'm not one who likes to play one open world game right after another, not to mention the probable letdown in quality.

haze0986
haze0986

@Thanatos2k i dont memorize the map, i just use the minimap and gps points, never understood people memorizing the map 

alien33
alien33

@Thanatos2k Agreed. Unfortunately for me that happened with San Andreas. I had spent all summer playing Vice City and when San Andreas came out, I just couldn't find the courage to play through another GTA game. Result: I skipped it and went straight to GTA4 a few years later.

haze0986
haze0986

@jumpyluweegee3 all ive seen so far is hacking no real side missions to get lost on besides chasing criminals. if watch dogs doesnt have alot of free roam activities it wont compare to gta

alien33
alien33

@R083R70 Never underestimate 4 months of polishing and bug-crushing ;)

DanielL5583
DanielL5583

@R083R70 What they can do in four months is bug testing.

That is something they need to do if this game is going to be playable.

MN121MN
MN121MN

@Trol1yFartsy Game would've been finished about 90%-ish, but there's always room for improvement...

Developers sometimes release a real buggy series on the start and only made the quality better after two constant years of patching *HoI3*

pezzott1
pezzott1

@JBStone1981 The fact that it was delayed should be that it will be better... not the other way around. 

I'm disappointed about the delay, but it can't be worse that what it could have been if released this year. 

Daemoroth
Daemoroth

@alien33 @R083R70 Hypothetical example: If you can crush a bug in 4 hours, with 100 people working on it, that's potentially (Assuming 4 work weeks per month) 16'000 bugs crushed.

Yeah, they can do a bit in four months.

Thanatos2k
Thanatos2k

@pezzott1 @JBStone1981 Ubisoft has a rich tradition of delaying games for reasons that have nothing to do with increasing quality through more dev time.

Rayman, anyone?

JBStone1981
JBStone1981

@pezzott1 What I'm concerned with is the state of the game today. Considering that Ubi releases buggy games all the time, what kind of a mess was Watch Dogs to actually get them to delay it?

Or are they doing this because GTA V was so feature-rich their game looked bare in comparison? If that's the case, they're just going to tack on a bunch of shitty, half-assed features that will themselves be riddled with bugs. 

I hope I'm wrong. But I know I'm right.

komuchen
komuchen

@JBStone1981 @pezzott1 no, it's not like that at all, they just don't have a chance to make as much money with this game this year than next. I mean, people will throw away money for next-gen machines and few games for that, problem with that is AC and WD are the same genre and there is no need or anything good making a competition for yourself, so that's why the delay. That's why Nintendo also delayed Donkey Kong, because it would be boned by Mario.

Also, next year nvidia will release 800 series, so there is possibility that they will try to make a deal out of it too.