Ubisoft's racer The Crew is the "World of Warcraft of driving games"

Publisher likens upcoming Xbox One, PlayStation 4, and PC racing game to Blizzard's genre-defining MMO.

by

Ubisoft's upcoming racing game The Crew has been designed to be the "World of Warcraft of driving games," the publisher said today as part of its latest earnings report.

What exactly does that mean? Ubisoft didn't offer much in the way of detail, but the company has previously spoken of the game as one that blends the MMO and racing genres.

Like Blizzard Entertainment's genre-defining World of Warcraft, The Crew will have a central storyline that you can follow, but it also includes a significant social component. What's more, The Crew features an RPG-like system that lets you collect parts and then use them to upgrade your car, just like you might collect new gear in World of Warcraft.

The Crew, which has been in development for more than six years, launches this fall for Xbox One, PlayStation 4, and PC. For more on The Crew's RPG-like qualities, check out our video interview with the game's creators.

Eddie Makuch is a news editor at GameSpot, and you can follow him on Twitter @EddieMakuch
Got a news tip or want to contact us directly? Email news@gamespot.com

Discussion

81 comments
pakhair
pakhair

I heard the same things about a racing game named to be Blur, it blurred into environment. So Ubi should deliver before claiming to be a out of proportional great game.

Jwash16
Jwash16

Hopefully it will at least be 60 fps unlike Driveclub. 

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I always like to see games that want to be the "WoW" of something. It's really nice to see Ubisoft aiming for a goal they will never reach.


In all honesty, I really hate that they want to design this to be "the WoW of racing games" instead of designing it to be the best racer ever.... This just sounds like they are trying to ride the coattails of Blizzard and throwing out fun lingo, trying to get as many people on board the hype train as possible, rather than letting their product speak for itself.

3dmatrixgamer
3dmatrixgamer

WoW is now a massively successful icon of the gaming industry but now Ubisoft have to prove it up whatever they claimed.

domisbatman
domisbatman

I have a strong feeling this will be Pay to Win

nitrozor
nitrozor

Few european cars, no BMW's, no Merc's, no Audi's, no fun. I'II stick to Forza. 

mr_nee
mr_nee

Finnaly bots can shut up about failza

Keitha313
Keitha313

I'm Mr T play and I'm a Night Elve Gear Shifting Mohawk!

Sushiglutton
Sushiglutton

Sounds tedious as hell. Would much rather play Mario Kart, a game focused on pure and simple fun with real life buddies!

PETERAKO
PETERAKO

an MMO a day keeps me away

arqe
arqe

cant be worse than world of warcraft but we will see ...

gplayer5
gplayer5

this actually looks like an amazing racing game. Calling it the "WoW of Driving Games" might be a bit arrogant, but from the videos released about it so far look really good. I like the deep customizability of the cars. It takes me back to the days of NFS underground 2 where you could spend hours customizing your car...

Caldrin
Caldrin

do I get the kill 10 rats quest as well in this ?


orbit991
orbit991

Yea Ubi it's going to save the world and wash my socks as well.

Dannystaples14
Dannystaples14

PAHAHAHAHAHAAAA! Yeah okay Ubisoft. Ubisoft really are on their high horse these days.

nbf4548
nbf4548

If you want uninformed investors to get excited about your upcoming product, describe it as the "World of Warcraft of driving games."  I can just see the dollar signs in their eyes.  It's probably more accurate to call it a more advanced iteration of Test Drive Unlimited.  

Sevenizz
Sevenizz

Eh, sounds better than Drive Club.

rarson
rarson

Sounds like a Motor City Online for modern times. Except since EA isn't publishing this one, maybe the servers will stick around long enough for the paying customers to actually enjoy the produc

TheCyborgNinja
TheCyborgNinja

It's like they're specifically going out of their way to tell me not to buy this game.

fredyellowone
fredyellowone

Jesus.  Everyone is 12 or what?  Ubisoft is comparing the crew to WOW because of the RPG part, and the social part.  That's it.  Calm down folks.

Lambchopzin
Lambchopzin

Guys...  Ubisoft...You can't call your own game the "WoW of racing games" before the thing is even out. Sounds like arrogance to me.

seanwil545
seanwil545

More driving games coming out this year than I have time to play. I'll have to wait for reviews before plunking down coin on any of them.

As things stand...Project CARS is highest on my list as I'm more a tuner/sim-racer type player.

deadpen
deadpen

WoW of driving games?!?! Well that makes me want to pass it over, unless some guy's account gets hacked and he loses his car then kills himself. That was the only reason I tried WoW, some guy lost his lover when his account was hacked and he killed himself. I thought to myself "hell if it is worth dying for then maybe I should try it." Then all I could think was "I want to kill myself for playing it."

sirchick
sirchick

So is this pay per month ? Free to play with micro's or one time payment ? 

cboye18
cboye18

Only racing game beside Mario Kart and Sonic Racers I would care to play would be a sequel to blur; that was such a fun and underrated game. 

shinjuki
shinjuki

Video games are so good right now :)

aegis_kleais
aegis_kleais

Hey Ubi. How about you do the f*cking work in making a game the "World of Warcraft" of anything. You sound like a punk who wants the fame that others have worked hard for and actually earned, but you act as if you just make a claim that it's true by any stretch of the imagination. Egotistical self-puffery. If there's any title you want that you've actually earned how about:


"Most games featuring the developer's logo/reference in-game"

"Most likely company to destroy their own IPs in each successive iteration."

"Most unsupporting developer post-release of product."


You at least earned each of those.

xsonicchaos
xsonicchaos

@Keitha313  

There's no such thing as a Neigh Elf Gear Shifting Mohawk.

mr_nee
mr_nee

@Sushiglutton  mario kart sounds tedious compared to real life karts with real life buddies in real life

eorde
eorde

Or an expanded Need for Speed Rivals

mr_nee
mr_nee

@Sevenizz  good thing forza has drivatars, so you don't have to play that game!

WolfgarTheQuiet
WolfgarTheQuiet

@TheCyborgNinja  I trust Ubisoft as much as i trust  politician.

xeidog69
xeidog69

@fredyellowone  Indeed, They are using an anology for those in the world whom still do not know what an MMO is. 

LocoBaxter
LocoBaxter

@fredyellowone Right! Ubisoft isn't trying to steal your girlfriend or anything. They just want you to play their game.

WolfgarTheQuiet
WolfgarTheQuiet

@Lambchopzin  They already said Watch Dogs is the best new ip based on pre orders. Wonder how many copies will end up on second hand shelves in shops 2 to 3 weeks in, happened with GTA V haha

eorde
eorde

The Crew is my top. I can't wait to get out and explore the giant world. Need for Speed Rivals is a terrific game too

eorde
eorde

One time payment, micro available for limited unlocks, not crash or upgrades

gplayer5
gplayer5

@cboye18  man, I thought I was one of the only one's who played Blur. That was an amazing racing game.

BlackBaldwin
BlackBaldwin

Blur was great I still play that game time to time!

PETERAKO
PETERAKO

@gplayer5 @cboye18 @BlackBaldwin Still playing it 1 vs 1 lan with friends. got two PCs, unless someone brings a laptop, then we go three on three. we just pass the disc around to run it and we proceed to cause mayhem and destruction. Just love to go invisible! tried It with a friend of mine who hadn't learned about mods yet and couldn't see me. I got ninja on him, then he found out and we got a stealth match where perception was key.

jecomans
jecomans

@LocoBaxter It is fallacious to insinuate that one must have the talent/money to do something themselves in order to astutely critique the work of others. 


Could you imagine if every tech, food, game, music, or film review was; '10/10, did a better job than I could'?