Ubisoft "extremely happy" about Xbox One price cut, says it's a "great move"

CEO Yves Guillemot says Microsoft's decision to make Kinect optional is a "very positive thing for the industry."

Assassin's Creed and Far Cry publisher Ubisoft is "extremely happy" about Microsoft's recent decision to drop the Xbox One price to $399 by unbundling Kinect from every unit.

"We are extremely happy with that; we think it's a great move from Microsoft," CEO Yves Guillemot said today during a post-earnings financial call. Guillemot went on to say that the Xbox One price cut means that there will be two new consoles (Xbox One and PlayStation 4) available at an "affordable price."

"We expect the next-gen to grow faster thanks to that," Guillemot said. "Customers will have the possibility to buy either with or without [Kinect] and that will be a very positive thing for the industry."

Also during the call, an analyst asked Guillemot if he knows anything about the assertion that the Xbox One could see a performance boost thanks to Kinect now being optional. He said, "I don't have the answer." You should ask Microsoft about whether or not dropping Kinect will free up extra processing power, he said.

In addition to making comments about the Xbox One, Ubisoft made a number of high-profile announcements today. The publisher officially announced and dated Far Cry 4, delayed The Division, and claimed that Watch Dogs is on pace to become the most successful new IP in video game history.

Eddie Makuch is a news editor at GameSpot, and you can follow him on Twitter @EddieMakuch
Got a news tip or want to contact us directly? Email news@gamespot.com

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Discussion

234 comments
g0ldenpr0pet
g0ldenpr0pet

Removing the Kinect is not a price cut. Changing the $499 tag to $399 WITH the Kinect would be a price cut. This is MSFT being competitive, not cutting the price.

bdrtfm
bdrtfm

As a mostly Sony partner for the last few games with Sony exclusive content in so many of them, why would they even give a crap? Most Xbox versions of Ubisoft games are nothing but an afterthought with the PS versions getting all the love.


I hope the Xbox One outsells the PS4 just so I can laugh at all the devs and publishers who are flocking to Sony to make exclusive deals because they think the Xbox brand is in trouble. I hate 3rd party exclusive content on any platform. Its unnecessary BS.

john1217727
john1217727

Not a price cut.  It's a different sku without a bundled in Kinect.  In fact, you could argue that the $499.00 Titanfall and Forza bundles are a better deal because they include a game and the Kinect.  Pretty sure you're not going to be able to buy the $399 sku a game and a Kinect for $499. It's not clear from the way the article is written that Yves Guillermot used the phrase price cut.  Eddie does not quote Guillermot saying that, he uses his own verbage. 

beuneus12
beuneus12

Where is the hot Ubisoft CEO picture?

nbf4548
nbf4548

It's silly to assume that this means there will be some sort of performance improvement with the xbox one, because they still have to plan for its presence, even if a person never bought one.  They have to be ready to work with a possible peripheral that's on the market.  

shawnjohn
shawnjohn

Its not a price drop if they take pieces away.

Triton
Triton

Has anyone every not been happy about a price cut???

Gamer_4_Fun
Gamer_4_Fun

I think another reason Ubisoft is happy is because now they aren't forced to make use of the Kinect. Which streamlines their development a lot as now both consoles have the exact same versions of the game, with performance issues aside. 

xrizz1066
xrizz1066

They really know how to treat customers don't they. Pity so many x1 fans will drop their trousers, bend over and take it

XNEXUS666X
XNEXUS666X

(Ubisoft off record) "Thank christ we don't have to feel obligated to develop anything for that terrible sensor anymore".

Sevenizz
Sevenizz

I'm a big Kinect fan, but there should've been 2 sku's at launch. The perception of a choice gives consumers a favorable impression of a big ticket purchase. More Kinect models would have sold anyway since the premium option is usually more popular. It's surprising that Microsoft's ivy league marketing department didn't see that. I hope some firing or demotions happen. It's mostly their fault X1 isn't more successful.

jafiggy
jafiggy

I think it's a shame Ubisoft didn't really give Kinect a chance by developing a AAA title for it.

soc81
soc81

Why are people so blind. This is not a price drop. Xbox with kinects is 449 euro and xbox without kinects 349. Now do u understand. I will sell my kinects/brick if anybody wants it. Microsoft seem to think we don't need it any more.

blueinheaven
blueinheaven

I am so happy that he is happy about Kinect being optional. I bet you all are happy about me being happy that he's happy too. We might all just float away on a great big happy balloon.

SavageEvil
SavageEvil

Hmm UbiSoft, these guys are beginning to rub me the wrong way. If you read about The Crew and you realize the microtransactions coming out the ass of that game you don't really want to trust anything out of their mouths. I read quick level up and instantly saw unbalanced gameplay with PAY TO WIN all over it. Levels unlock parts and parts make vehicles better more powerful so what sort of rubbish is UbiSoft trying?

TheLeftHandDoom
TheLeftHandDoom

Yves Guillemot:  "Yes, we are very happy about the Xbox 360 price cut.  Now our slaves-- errrr-- customers will be able spend more money to buy our DLC." 

bernard978
bernard978

Funny how these things would "never" be sold without a Kinect.

C8M
C8M

@g0ldenpr0pet Crazy that people are referring to this as a "price cut." It is a completely different SKU. Nobody ever referred to the Xbox 360 without HDD or the 20GB PS3 as a price cut. It's just a different SKU, that likely will cost more to buy the components separately. It is the opposite of a price cut if you end up paying $400 for the Xbox and $150 for Kinect and then another $40-$60 to buy Titanfall.


The $499 Xbox One is remaining. If they made that SKU $399 then it would actually be a price cut.

kryotech
kryotech

@nbf4548  That's true, and there's also the fact that the Kinect does most of its processing onboard the device as opposed to on the console. So the simple answer is no, it makes basically no difference.

ershellfrank
ershellfrank

MS never forced them to use the Kinect. They have always said that if developers want to use it they can. Kinect was mainly for the navigation of the System.

WraistlinGill
WraistlinGill

@Sevenizz  Microsoft doesn't deserve success after what they attempted to get away with doing to the world of gaming and consumers.  FORCED internet connection or no next generation XBOX system for you?  Growing up a devout gamer, in an area that still doesn't have reliable internet connection would have basically been a middle finger at me, as a gamer.  Pair that with the sloppy business practices that a company the size of Microsoft has no excuse to suffer from, and that spells out a company that I can't wait to not be using an OS from or any other product they offer.

rogue81
rogue81

@Sevenizz  Microsoft needed a decent Kinect game ready at launch. They still need one now, and Microsoft needs to be the company leading the charge. Leaving the Kinect's game development in the hands of third party publishers was a giant mistake. By bundling it with every XONE, MS may have thought that they paved the way for developers to utilize the Kinect , but to developers that are making games spanning multiple consoles, the Kinect is just in the way.

Sevenizz
Sevenizz

It amazes me Fighter Within was green lighted after their last Kinect fighter disaster.

iammcgruber
iammcgruber

@soc81 This absolutely is a price drop... They're not forcing you to buy a piece of hardware for 100$ anymore that you don't need...So if you NEVER want to use kinect, you can get a cheaper xbox one...

Sevenizz
Sevenizz

You need to calm down. Premium models always outsell bare bone models.

surrealme
surrealme

@WraistlinGill It's selling more than the 360 did during the same amount of time from launch. PS4 is doing exceptionally well but the XB1 is not doing poorly by any stretch of the imagination.

Sevenizz
Sevenizz

False. Nintendo and Sony are, MS will be fine.

Sevenizz
Sevenizz

I'd see an optometrist if I were you. I see threads for all systems.

You realize this is a marketing site, right? Did the 20 ad banners make you think it was something else?

lim30041982
lim30041982

@bernard978 No it still cannot , after u buy XB1 and when u try to say "Xbox play" then u will realize u have miss the most super mega invention this millenium remote control" ........

nbf4548
nbf4548

@ershellfrank  They never forced anybody, like the mafia never forced anybody.  That's a nice game, it would be a shame if anything happened to it.  

Logan303
Logan303

I just love this victim mentality that so many have adopted regarding Microsoft and Xbox One. What on Earth do you imagine Microsoft ",,,tried to get away with doing..." to you ? Are you mentally capable of making your own decisions? Did Microsoft sneak into your house in the middle of the night, leave behind an XB1 that you didn't request, and charge your credit card without authorization? Stop whining.

Microsoft produced and marketed a product in the way they thought most likely to appeal to their potential customers. I still think they have a solid vision, but apparently they misjudged their customers' readiness to embrace that vision and have made adjustments in response. What is wrong with that? What harm did you suffer from actions that Microsoft only proposed, but never actually implemented? Do you live your whole life according to what "might have happened", or do you instead live rationally according to what actually is?

You do realize, do you not, that the industry is inevitably going to move to all-digital distribution, and that in order to do so enhanced DRM is also necessary? Physical media is already extinct in the music business, and nearly so in the video business, yet no one freaked out about that. No one whined about how Netflix was just trying to screw with everyone by de-emphasizing physical media, or how Vudu was evil because you can't resell movies purchased through their service.

Also, Sony was headed exactly where Microsoft was but after seeing the response that Microsoft received they had the advantage of time to backtrack and pretend they were never going to do that. Both systems were designed to be multi-media hubs. Sony is just play-acting for marketing purposes.

Sevenizz
Sevenizz

You realize Microsoft was only mimicking the hugely popular Steam, right? Sony was too. Actually, both will still do it - it's only a matter of time. Digital sales are skyrocketing this gen and Gamestop is already preparing for the future without discs.

You have a shitty internet connection? Then switch providers? This isn't brain surgery.

I support Microsoft - they know the future. You, don't.

C8M
C8M

@iammcgruber @soc81 Was the Xbox 360 without HDD a price drop? It is insane to refer to this as a price drop. You are not getting Titanfall or Kinect in the poor man's SKU. If you buy Titanfall and Kinect separately you will end up paying more money than the original Kinect bundle. This is the opposite of a price drop, this is a price increase. People are so dumb. MS is spinning this as a price drop and people are falling for it.

DigiOps944
DigiOps944

@Sevenizz  Nintendo yes. Sony's other divisions... They're calling it "restructuring". lol The PS4 is doing good though. Microsoft will be fine because Windows, despite its flaws, practically prints money.

glacius_x
glacius_x

Sony lies just as much. Welcome to the gaming industry.

C8M
C8M

@DigiOps944 @Sevenizz The Blu-ray movie business is already collapsing and Sony is losing massive money because it is happening much faster than they expected. Most PCs and all tablets are no longer shipping with optical drives. Pretty soon game consoles will be the last devices left with an optical drive. Do you seriously think physical media has a long term future?

DigiOps944
DigiOps944

@Sevenizz  A future without discs? I find that hard to swallow when games are taking up about two to three times the amount of drive space compared to last generation. I'm all for the idea, but unless there's a breakthrough compression algorithm over the horizon or higher capacity 2.5" hard drives are released with a reasonable price tag, we aren't going to see that just yet.


Not everyone has the luxury of being able to pick and choose ISPs. Some don't have home internet at all. It isn't such a simple thing for everyone.


Microsoft "knowing the future" is questionable and kinda sounds like kool-aid talk. I can't see into the future, but judging by releases in other areas of technology, it sure doesn't seem like they know their customers.

C8M
C8M

@DigiOps944 @iammcgruber@glacius_x Both Sony's Project Morpheus and Facebook's Oculus Rift depend on a motion tracking camera to work with their VR helmets. Based on that it is likely that if Xbox does VR it will need a Kinect.


Many Oculus Rift developers have paired the helmet together with the original Kinect sensor and the results are pretty impressive.

DigiOps944
DigiOps944

@iammcgruber @glacius_x  VR? I never heard anything about it being used with VR, but its used with AR in parity with the camera. Granted, there's only one game I've played that actually used it and it came pre-installed on the system. I've played it once. lol


Its there. Not very fun at the moment, but there none the less. :P

iammcgruber
iammcgruber

@glacius_x Yes they do. They lied about their controller having a light-bar for VR. Why would they feel they had to hide that I'll never understand