Twitch beats out ESPN, WWE, and MLB as largest live-streaming site in the US

According to a new report by Qwilt, Twitch is the largest live-streaming site in the United States by a wide margin.

Based on a new report from Qwilt, a video delivery and analytics company, Twitch is by far the leading live-streaming site in the United States, coming in at over 43% for all live-streaming traffic by volume. This is more than ESPN, Major League Baseball, and the WWE combined.

"It has not been the case to see a live-stream site sustain such traffic that Twitch has, it's been extraordinary", Qwilt's VP of Marketing and Business Development Mark Fisher told GameSpot's esports portal onGamers. "What we've seen before is most live-streaming sites hitting large spike around large events. Twitch has been the first to keep consistent traffic even without the big events."

In January, Twitch released released its own internal metrics totaling 45 million unique viewers and over one million broadcasters a month for 2013. In February the Wall Street Journal reported that Twitch was fourth in total US peak traffic behind Netflix, Google, and Apple. Earlier this month, Newzoo and Super Data Research put out their own findings saying that over 70 million people watch esports worldwide.

OnGamers asked Fisher how Qwilt obtained their numbers: "We have systems running inside network operators. To be clear, they are US broadband subscribers that we are measuring and those systems are across the US," he said. "Unlike some other measurement systems, we measure the volume of traffic over the period of measurement. For this study of live-streaming sites which included Twitch, it was the week of April 7th."

Fisher would not disclose which specific broadband providers were included in the report, but said a broad variety of ISPs were used. "The metric we used is a little different than others report", he said. "We think it's the most relevant metric because its the best gauge of true consumer engagement as TV viewers move online."

Qwilt predicts video will comprise 80-90% of all global Internet traffic by 2017.

Twitch's authority in general video consumption in the United States is much lower at 1.5%, with Internet giants Netflix, Google, Amazon, and Hulu ahead.

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29 comments
ItchyIsVegeta
ItchyIsVegeta

ESPN streaming used to be amazing, til they changed it so you had to have a service provider. 

Cellpwn
Cellpwn

So did this analysis include those websites where you pay people to get naked or...?

glacius_x
glacius_x

Twitch is awesome. I'm glad gaming is being watched so much.

andmcq
andmcq

I just found Twitch.tv a day ago (yes, I know, I'm years behind). It's freakin' awesome.

NightlyOne
NightlyOne

Of that 43.6% U.S. traffic, I'm willing to bet that over half of it is most likely due to all the MOBA streamers, particularly those who play League of Legends.


I know that MOBA streamers have every right to use Twitch as everyone else, but MOBA streams really need their own dedicated streaming website or Twitch needs to get better servers. On busy weekends, the massive population hitting the MOBA streams make Twitch bog down heavily and it can, and has innumerable times, adversely affected other streams.

herves1994
herves1994

why do they leave eu out all the time 

Daian
Daian

I wasn't aware people watch so much baseball online in the US. Of all the Americans sports I find it the most boring, on the other side I love watching NFL matches.

jeff_t97
jeff_t97

WWE will find a way on raw to show that WWE network was seen so many times and claim the stats are from the NDP

onixevil
onixevil

So WWE were always faking their accomplishments on cable TV 

crolin88
crolin88

HAHA video games are better than sports

Vojtass
Vojtass

NBC NEWS - 0.6 % Pathetic! Are you sleeping guys!?

bizuit
bizuit

I'm not sure how you can compare free live streaming to MLB live streaming that runs between $20-$25 a month.

Nanomage
Nanomage

Mark Zuckerberg is watching...

shingui5
shingui5

Incoming Facebook buyout. 

Sevenizz
Sevenizz

Because this is a US study?

LightRukia
LightRukia

@Daian It's traditionally know as America's past time sport so yeah Baseball is popular. Try playing one of the mlb the show games. My 13 year old godnehew wasn't interested in baseball either till he played mlb 13. Now he more interested cause he knows what's going on and how to play. He actually watched a called Ace of the Diamond.

NightlyOne
NightlyOne

@jeff_t97 One thing is for sure, WWE loves flaunting their e-peen at every waking opportunity.

spartanx169x
spartanx169x

@bizuit on the positive side with 43 million viewers they have no reason to charge. The advertising revenue I'm sure is up nicely.

hystavito
hystavito

@bizuit  And also the fact that anyone can stream on Twitch.  Most of the other sites have little or no user generated live streams.

Senor_Kami
Senor_Kami

@bizuit  Yup yup.  Same goes for ESPN.  You have to have cable and even if you have a package that includes ESPN, your ISP might not be one that participates in the streaming option.

Yomigaeru
Yomigaeru

@bizuit True. There are plenty of TV packages for sports fans so you can see stuff live, and anything you happened to miss. Also...current WWE is shit (opinion, of course).


On the flipside, the only kind of gaming stuff I watch live is E3 coverage.

Daian
Daian

@shingui5  I wouldn't bet on it, the owners are aware they own a gold mine, they'd be stupid to sell it when it keeps making them more and more money.