Square Enix on why Deus Ex is going mobile

When Square Enix announced Deus Ex: The Fall today for iOS devices, fans of the series may have wondered why the publisher chose to go the mobile route.

Company marketing director Jon Brooke answered that question in an interview with MCV, telling the site that the move was all about bringing content to wherever there is an audience.

"This isn't about tablets vs. next-gen," Brooke said. "We're a big publisher, so you know we'll be showing next-gen gaming at E3 next week. We're as serious about next-gen as we are about tablet gaming."

"As a publisher, we believe all platforms present opportunities and if you create the right content, we believe we can have success," he added. "It's not just about next-gen for us: it's about PC gaming, tablets, browsers. Wherever there is an audience, it's about creating great content that's suited to their needs."

Brooke said Deus Ex: The Fall will not be a "watered down and light" game, but instead a true HD title like 2011's Human Revolution .

"I don't think many companies understand what you can do with these platforms," he said.

The Fall is set in 2027, a period described as a "golden era for science, technology, and human augmentation," but also a time of serious social divide and "global conspiracy." The game stars Ben Saxon, a former British SAS Mercenary who underwent a physical augmentation.

It launches this summer for $7 and is the first Deus Ex title in the series to be released on mobile and tablet devices.