Sony Spending More Money on PS4 TV Ads Than Microsoft Is on Xbox One TV Ads

Which did you see more of?

Have you noticed more TV ads for Xbox One or PlayStation 4? According to research firm iSpot (via The Wall Street Journal) chances are it’s the PS4, as Sony has been spending a lot more money than Microsoft on TV ads this year.

According to iSpot, Sony spent $59 million on PlayStation TV ads through the end of May 2014, whereas Microsoft spent $34.7 million on Xbox TV ads during the same period. Both companies focused on the same channels, spending the majority of that cash on FOX, ESPN, and Comedy Central. Microsoft also advertised on AMC (home to The Walking Dead) and TBS, while PlayStation also advertised on Fox Sports 1 and TNT.

iSpot’s data, which accounts for the number of times an ad was aired, viewed online, and the number of social interactions it generated (tweets, Facebook likes, and shares), shows that PlayStation’s “Greatness” TV spot was Sony’s most effective ad. For Microsoft, Xbox’s “All-in-One” ad was the most effective.

While iSpot’s study suggest that the PS4 has generated more “digital actions” overall, a recent study from Movoto suggests that the Xbox One is the more popular console on Facebook.

According to the last official worldwide numbers, PlayStation 4 sold 7 million units to date, putting it well ahead of Xbox One’s 5 million units.

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emanuelmaiberg

Emanuel Maiberg

Emanuel Maiberg is a freelance writer in search of the Citizen Kane of burritos.
339 comments
oflow
oflow

I dont care bring on the games! Both Sony & MS are BSing.

We need less Greatness hyping and less Sylvester Stallone and more GAMES.

blukirk
blukirk

only reason why they are marketing so much is b/c ps3 lost the console war lol 

also its sad PS4 is only ahead by 2 million. its being sold in 32 more countries than xbox one is. smh.... not to mention the miilions of 360 users who are waiting to get an xbox one until they make excluesives games for it. 

wizardjenkins
wizardjenkins

@blukirk Right, because everyone who wants a PS4 already has one. There can't possibly be shortages in those other countries like there are in North America and Europe.

blukirk
blukirk

@wizardjenkins @blukirk 32 more countries is 32 more countries lol your excuse can't cover all that. Accept the fact that PS4 is all hype!! Literally everything it does 360 already did... Almost NINE YEARS AGO!!!!!! Most PS4 sales were in foreign countries where they aren't looking in the future. You even copied achievements & paying for online. Xbox is what consoles are going to Be. Thats why most Americans got an Xbox one. Go sit in a corner PS4 boy & think about the few good exclusives you have. While Xbox shows you hows its done.

wizardjenkins
wizardjenkins

Gosh, so many exclamation marks. I guess you must be right.

Congrats brandbltch

PS, Do some research

krazypod
krazypod

@blukirk You must be right cuz Xbox ONE just copied the PS3 with the TV, 


(ps3 had play tv in 2006 which is a PVR/DVR) do your research

and to bring it out now 2013/14 is FAIL!!!! * years too late boy!

justmrkurupt
justmrkurupt

Not even 10 percent into this generation people need to realize this, and this sort of stuff will not dictate what console dominates.  People act like because Microsoft started off very slowly in this generation with the debacle of the 2013 E3 they couldn't come back, well, hate to tell you they can, and they are.

pharoe777
pharoe777

Sounds like sony is scared to lose the lead.

UNCStriker88
UNCStriker88

suprise....i think not, almost twice as much spent by Sony and then when they update the PS4 you get "stability improvement" and no added features, Sony got that initial hype and just figured they could live off the media, are you going to continue to play their game?

JimmeyBurrows
JimmeyBurrows

Is this in the US only? Because if it counts the UK Sony are wasting their money, I've definately seen more xbox ads... Either that or just taken more notice, lol.


Still I'd give anything to just see something other than 20 different insurance/lawyer adverts in a row.

krazypod
krazypod

@JimmeyBurrows in EU PlayStation has always done well, at the moment for PlayStation 4 sales are leading 4-1 

but in usa its a little different. as they are patriotic it can be 2 or 3 to one at times

jenovaschilld
jenovaschilld

The sony ps4 commercials are so corny "its a perfect day .. you keep me hanging on" just kinda gaggy. If they really wanted to sale some consoles they should do like the Sega genesis did - with awesome looking game footage and a "kick your ass", these games are so good message. Those literally put genesis on the market more then anything else. 

Gaming consumers are not stupid- well alot are- show us some specs, game footage, and hardware - if it is good and the games are there we will hand over money like it was burning us. 

UNCStriker88
UNCStriker88

@jenovaschilld i think you said it all with "gaming consumers are not stupid" and yet PS4 sales are great, i think we may have found the missing link

blue_shift_91
blue_shift_91

no joke. all i see is

GREATNESS AWAITS

GREATNESS AWAITS

AARON PAUL

GREATNESS AWAITS

GREATNESS AWAITS

AARON PAUL

getting sick of it.

DemoKnight10656
DemoKnight10656

I see ps4 commercials everywhere!!!! I see them on gamestop I see them on tv I see them on utube they always have special made commericials for ps but I never see anything like that for xbox. ps had that best buds gaming commercial but what did xbox have? even I cant remeber

Metallicwolf29
Metallicwolf29

Honestly, here in the USA I have seen way more xbox commercials than ps4. The most annoying thing is that the xbox commercials are back to back!

Johny_47
Johny_47

Doesn't say in which Country or Continents, because I think I've seen about two adverts for ps4 and loads for bloody xbox, that guy off Need for Speed saying how he watches his favourite tv show at the same time as playing a game, what a joker, he's only got one pair of eyes, pointless cr*p.


I watch no s*^tty football and very little tv though so maybe I'd see a closer balance if I did.

xbox1day1
xbox1day1

@Johny_47  yeah in America we multi task buddy. it nice to be able to listen to music on youtube and play a game. or have someone in Skype and play a game. many other neat features the snap brings. get with 2014 we can do more than one thing now. and as far as football goes that is America's number one sport you don't think that an American company is going to make it a priority. when the UK gets a company that makes game systems than maybe soccer will have a killer app. although the sport is boring as hell

Johny_47
Johny_47

@xbox1day1 @Johny_47 you're a cross between a chimpanzee and a donkey, you drop and throw a LOT of s*^t around, on that advert, the game and tv show is on the screen at the same time, listening to music or talking to someone over skype are in the background,


Shows how arrogant and narrow minded you are, me being... British, I said football as soccer, this is gamespot 'UK' I'm on right now so bug^er off to the American gamespot or keep an open mind with that kind of thing.

XxAK47xX
XxAK47xX

I never ever see PlayStation commercials anymore. I only saw them before the system came out.

Darkhol0w
Darkhol0w

So much money wasted on TV adds instead of giving them to developers to make greater games. Seriously now..aside from casual gamers who the hell (as a gamer) watches TV anymore? 


If you want to watch a TV show you stream it via Netflix or otherwise not via TV channels.

krazypod
krazypod

@Darkhol0w exactly, have you noticed Xbox never talk about TV any more LOL .... WASTED!!!!!

john1217727
john1217727

Mostly been seeing the Aaron Paul Xbox One Ad which features Kinect functions then ends with a starting at $399.00 disclaimer.  Imo, the Ad is dishonest because it doesn't really explain (the "Starting at $399" is not enough) that you need the Kinect to do what he's doing in the Ad.  Another thing that annoys me about the Ad - who can watch TV and play a game like Titanfall at the same time?  Multitasking at that level is almost impossible.

Carpetfluff
Carpetfluff

@john1217727 I found it so weird they used that ad right as the price point drops, it's basically showing you all the stuff you can't do if you buy it at the lower pricepoint. As you say, it does border on dishonest.

xr3db34rdx
xr3db34rdx

@john1217727 thats cause Aaron Paul not cause MS...He prob pays them to play it all the time since he just started to be big after breaking bad...

xbox1day1
xbox1day1

@Carpetfluff  really?? I can play 2k14 and have espn or tv on the espn channel in snap and love it. I listen to steven A. smith while I am smashing on Lebron James. and it makes game load times seem like they don't exist. while the game is loading I am watching tv.

john1217727
john1217727

@Carpetfluff Yes. Imo, the Titanfall bundle with the Kinect is the better deal.  Last time I checked, it's selling better on Amazon than the Kinectless sku.  At this point, I would not buy the Kinectless sku.  MS designed the Xbox One as a multimedia machine with the Kinect being an essential part of the experience.  To offer a sku without a viable alternative like voice control through the headset is just ripping people off.

krazypod
krazypod

@john1217727 @Carpetfluff "just ripping people off" is exactly what Microsoft do best.


Wifi Adaptor,

Charge Pack Plug and Play

20GB HDD

MEMORY CARD

NON REMOVAL HDD DRIVE

USB STICK for GTA5

Kinectless Kinect!

bdrtfm
bdrtfm

Hey gamespot, just a thought. When we go to post something but haven't realized we were logged out for some reason, don't take us to a separate login page when we hit "post comment" and then boot us into your index page when we do login, effectively deleting our post!


Every other comment section I've used either has a dropdown menu to login on the same page or retains your post and brings you back to the page you were posting on after logging in.


Seriously needs to be fixed ASAP. So annoying!

nayce54
nayce54

Why do you see Xbox One ads while spectating PS4 streams????????? o,0  Does that mean that Microsoft is paying Sony to have ads on their PS4 console or what?

Sevenizz
Sevenizz

They note you as a gamer and clicked you a gamer ad. There's no conspiracy, no one cares what you're watching - you've just been placed in a demographic. No biggie.

Calm down.

purplestone6988
purplestone6988

@nayce54 the ads are on the website that the content is being streamed through. has nothing to do with it being from a ps4.

Mr_Mark_Legion
Mr_Mark_Legion

i dont have tv. online streaming takes care of everything i need.

Sevenizz
Sevenizz

I bet you live alone.

Poor thing.

Caanimal
Caanimal

I call BS on this "finding".  I watch Comedy Central quite a bit and I see FAR more micro&soft commercials than Sony commercials.  In 1 hour of watching I might see 1 PS4 commercial, MIGHT, while in that same hour I see an XBone commercial almost every damn commercial break.  If anything this just tells me that micro&soft is getting a better deal on air time, that's all. 


Also, where is the company getting these $59mil and $34.7mil numbers?  Unless they are coming directly from the companies spending such money(which I HIGHLY doubt) I doubt these numbers are any where near correct, especially when I see probably 10 XBone commercials for ever 1 PS4 commercial I see on the stations I regularly watch.


I'm getting so sick of seeing that stupid "I just got done w/ the role of a life time" ad I've started muting or turning the channel when it comes on, so like every 5 minutes on some stations.

lonesamurai1
lonesamurai1

I constantly am watching Cinemax, HBO, MGM HD, thank god in heaven these premium channels don't pander to these commercials, I'd hate to see "Greatness Awaits" while I'm watching The Wolverine.

robchiang1990
robchiang1990

5 million Xbones SHIPPED and 7 million PS4s SOLD, guess there is a difference. Sony sure is glad of the result. 

Caanimal
Caanimal

@nighterrorx  Sony's earnings may be down but the PlayStation division is MAKING money, which is more than the Xbox division can say for micro&soft...

Revolver391
Revolver391

@nighterrorx I must be missing something...

I see nothing in that article that suggests more people are seeing Xbox adds like you suggest....

detroitking02
detroitking02

@Caanimal @nighterrorx  Even if the Playstation division is making money it won't help whatsoever  Sony with the debt and quarterly billions of dollar's there losing. 

bdrtfm
bdrtfm

@Caanimal @nighterrorx  Maybe want to do some research. MS is making more profit off less sales than Sony is. This has been well documented. MS makes more per unit and has made more profit off the 3.5 or so units sold than Sony has on their 7 million.


Now add to that MS spending less on advertising, I can see why Sony is in such deep doo doo. They need to get someone else in charge of Sony's finances.

Sevenizz
Sevenizz

Umm, that was a dumb an uneducated comment. Sony earnings are down and they are one company. One successful division can't keep 6 failing ones afloat forever. Something has to give. And MS is far from losing money. Before the Kinectless bundle, MS charged a hundred dollars more for their system than Sony. Assuming Kinect cost them 25 dollars to make, that's 75 dollars more in earned income. $75 x 5 million = $375 million Sony had no access to. Also, software attachment per unit is higher on X1 so shelf rotation is quick.

You learned something today. Good for you!

detroitking02
detroitking02

@nighterrorx You forgot that Sony was $100 cheaper then the XBONE and since M$ started the XBONE off at 399.99 their flying off the shelves.  

Caanimal
Caanimal

@detroitking02 @Caanimal @nighterrorx  Who said anything about them keeping Sony afloat?  I was simply pointing out that the PlayStation has been making Sony money for several gaming generations while micro&soft basically has the Xbox on life support by feeding loads of money.

Caanimal
Caanimal

@bdrtfm @Caanimal @nighterrorx  Last numbers I saw micro&soft was making something like $20 off their $499 model(haven't bothered looking into cost/profit of their "new" model...), Sony was making something like $15, so that would mean micro&soft would have to sell more than half the number of Xboxes to equal twice as many PS4s sold just to make the same amount of money.


I also find it odd that micro&soft is somehow spending less when I personally see about 10 of their commercials for ever 1 commercial for the PS4.  Then again this is just my personal observations over the last few days.

Caanimal
Caanimal

@Sevenizz  Who said anything about keeping an entire company afloat, I sure didn't.  Sooo micro&soft was charging people $100 for something that cost them $25?  Wow, I knew they were greedy but dayum, that's almost as bad as the fashion industry...


Also, stop assuming stuff, it just makes YOU sound stupid.

Caanimal
Caanimal

@detroitking02 @nighterrorx  Flying off the shelves?  Where?  Have you seen June's sales figures yet?  Care to point me in the directs of where they're posted?  Oh wait, that's right, those numbers don't come out until mid month...  Nice try, but I see selves full of Xbones while the PS4 displaces are empty or near empty.


Oh and it's they're, as in they are, not their...  ;)

nighterrorx
nighterrorx

@robchiang1990 That isn't true. Based on this small sample more people are seeing XBox Ads, but yet Sony is spending more money. And usually in the first year of a console launch, fans are buying out the first few batches, and seeing that Sony is off to a great start over the XBox -- and people are buying the PS over the XBox and not seeing the commercials it means the ads are not what is generating sales. That means this is bad business....and is just another horrible example of why Sony earnings are down and they are bleeding money.