Rise of Isengard breaks records

Digital-only expansion to newly free-to-play MMORPG Lord of the Rings Online best-selling expansion to date; new territories added, level cap raised to 75.

In January, Lord of the Rings Online developer Turbine announced that since the massively multiplayer online role-playing game had switched to a free-to-play business model revenue tripled. Now the good news continues for Turbine, as the developer today released the Rise of Isengard expansion, heralding it as the best-selling add-on to its game ever.

The quest continues.

Turbine did not provide specific sales statistics for Rise of Isengard, but it did note that pre-purchases--which opened in June--fueled sales for the expansion. Previous expansions to LOTRO included The Mines of Moria (2008) and The Siege of Mirkwood (2009).

The Rise of Isengard expansion contains three zones: Dunland; the Gap of Rohan; and the famed Isengard, complete with Orthanc, the iconic tower where the traitorous Saruman dwells. Journeying through these zones, players can level up to a new height of 75.

Gamers looking to slay a mighty beast will have a new monster to smite in Rise of Isengard. A new 24-player raid included in the expansion has players taking on the ancient Draigoch, "one of the most powerful creatures of Middle-earth."

Rise of Isengard is currently available for purchase exclusively online in $30, $40, and $50 iterations.

Written By

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

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Discussion

15 comments
Triton
Triton

Still the leader of the pack, got my F2P money they did. Game on.

blackace
blackace

What record did they break, or did I miss something? I heard the game was improved, but I don't have time to even try it. I'll get my fill when "The Hobbit" is released next year.

gameking5000
gameking5000

@vadicta Well personally if you break your own record you would be pretty ecstatic. So I am not surprised they announced it.

masterdrat
masterdrat

They could breack any record, there's still only one ring.

spikepigeo
spikepigeo

I love you Turbine. Keep being awesome.

-Saigo-
-Saigo-

I'm glad to see the game getting a little love finally. It's a solid title with great game play and I think the F2P model fits it perfectly. Congratulations to everyone at Turbine.

Kentelyoo
Kentelyoo

They forgot to mention that you can buy the equivalent of the expansion (minus the pre-order bonuses) in the LOTRO Store using Turbine Points that you can earn through gameplay. Or if you are already a subscriber to the game (the VIP status), you get 500 TPs per month and can use that to buy the expansion. I'm VIP (Lifetime member in fact) and I piled more than 10 000 TPs since the F2P switch, because I never spent any points. So now I can get the expansion for free.

Crash_WL
Crash_WL

I hope that The Old Republic goes F2P, in LOTRO's model, after some months. Since LOTRO still makes a lot of money, I can't see why not, there's already a huge amount of people waiting for The Old Republic and are willing to subscribe, I suppose that amount would grow even more if people weren't to subscribe, but put their subscription money towards expansions.

vadicta
vadicta

@xGlenn11x I'm not saying it's not good for them. I'm just saying that the headline gives more grandeur to what's happening than is there. That's all.

xGlenn11x
xGlenn11x

@vadicta, Even so, they still accomplished a personal best. That's good enough for me.

artax33
artax33

What you can take from this is that the free to play model is the way to go. LOTRO is thriving in a WoW market. They are doing better then they did before and so many others have started following. I am not saying they where the first, but they have gotten so much right, and yes I do play.

vadicta
vadicta

@xGlenn11x The headline reads (or read at least) "Rise of Isengard Crushes Records." That creates quite a different image in comparison to what the story is actually saying, especially since they didn't even release any specific numbers, so we don't even know how much they really accomplished.

xGlenn11x
xGlenn11x

@Vadicta, So I guess playing a game with a Time Trial mode and beating your personal best time, or running a mile and beating your personal best time, or accomplishing a grade in school that you had never accomplished before is not breaking a record, personal or not. Beating a record, personal or not, is still beating a record.

vadicta
vadicta

Breaking a personal record isn't quite breaking a record, in my opinion.