Reports: E3 expanding in 2009

Next year's Electronic Entertainment Expo said to be moved to June, returning to the big-time spectacle of years past; accounts differ on availability to the public.

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In 2006, the Entertainment Software Association deemed the Electronic Entertainment Expo to be too big a spectacle, with publishers blowing millions of dollars on Los Angeles Convention Center (LACC) booths to impress the more than 60,000 attendees. For 2007, the show moved to Santa Monica, was pushed back to July from its traditional May slot, and shrunk the attendee pool to an invite-only list about one-tenth the size of the previous year.

That experiment appears to have failed. This year's E3 Media & Business Summit returned the show to the LACC, and today it was revealed that next year's show will further undo the 2007 changes made to the show. However, details for E3 2009 are unclear, thanks to conflicting reports.

As reported by cable network G4's X-Play show, "The old E3 is making a comeback." Set for Tuesday, June 2 through Thursday, June 4, E3 2009 will again be held at the LACC, but this time the venue will play host to "tens of thousands" of attendees instead of the 5,000 or so who went to the invite-only events of 2007 and 2008. The event will be open to a broader range of guests, but X-Play emphasized that it still won't be open to the public.

Contradicting that report is an account from Newsweek's N'Gai Croal, who cites "inside sources" familiar with the show. Croal claims that E3 2009 will be limited to media and industry attendees from Tuesday through Thursday, after which the show will open to the public for Friday and Saturday. Although opening to the public could spur massive growth in attendee figures, Croal's source says that the ESA is going to cap attendance at 40,000. It's unclear if that 40,000 figure is per day or for the entire show.

An ESA representative would confirm nothing for GameSpot, saying only, "We'll make an announcement at an appropriate time." According to X-Play, the ESA plans to release details of its E3 2009 plans tomorrow.

For more on E3, check out GameSpot's complete coverage of the 2008 show.

Discussion

186 comments
buffdaddy69
buffdaddy69

"haagendaz142 Posted Oct 21, 2008 5:22 pm PT I was invited to E3 2008 and it was amazing." Sure you werent.

ctburesch
ctburesch

They should move E3 to Las Vegas. It would be a much better convention then..

ctburesch
ctburesch

Also since when is Xbox Live the same as Playstation Network? I dont know what services YOU have been playing but my Xbox live is MUCH better than the PSN...

ctburesch
ctburesch

[This message was deleted at the request of the original poster]

ctburesch
ctburesch

Most of the quality AAA games never come to demo. I would fly to LA for the weekend if they let people in. Just sitting back and waiting to hear. It will be sweet..

dddddddo
dddddddo

As said below, patience, my friends, patience...

stubbart2
stubbart2

E3 doesn't interest me. Who cares what's coming down the road? Simply wait to see demos and actual games. Patience.

DiscGuru101
DiscGuru101

Good news. E3 2004 was one of the best experiences of my life. And no, I didn't pay to get in. Closed to the public is a good thing, it was a zoo at points.

NoseWeed619
NoseWeed619

YEEEESSSSSSSSSSSSSSSSS!!!!!!!!!!!!!!!!

TheoleDominion
TheoleDominion

Looking forward to PS3 home also. I only hope it offers completely different features than my xbox live. It's no fun having two services EXACTLY the same.

foeleaf
foeleaf

Well hopfully PS3 home lives up to promise that will ATLEAST let the public go there virtally and stream all the feed/demos to your console. The videos looked good, but home still isnt out! *sign* (-_-)!

stevo_360
stevo_360

I'll be at school then. Damn it, hopefully the times work out so that I can still watch the Press conferences and stuff.

Rect_Pola
Rect_Pola

And we've come full circle :) I still don't mind it being managed just a tick so it doesn't get in the way of showing off stuff. That's what E3 is all about at heart. The problem the last 2 years was it was so devoid of soul the developers and even the press couldn't have been less enthusiastic about it; achieving the same problem to the opposite degree. Amazingly, they did an even worse job than the bloated version by getting companies to abandon the ESA entirely. Now the big question: will E3'09 be a good ol' big show, or just trying to be one?

TheoleDominion
TheoleDominion

Why don't they simply "section or seal" the business summit from the rest of the E3 gaming and entertainment. Perhaps placing it to the very rear of the festival.

PKmaster1984
PKmaster1984

-medicalmj your post made no sence, worst grammer known to man.. peace bud.. the only business deals you would have are with those 16 year old kids..

medicalmj
medicalmj

i think that would be great for the gamers if it went public. As someone who's always had access to E3 though i'm not so sure I just anyone to be allowed to go. Aside from all the fun of E3 this is an actual business event for those of us in the industry and it's not really a time for a bunch of 16yr old kids running around without their parents. I'm sure i sound like a total punk for saying that but that's just how i feel. But hey if the public can get in, then good for them...I'm sure they will enjoy it. Just don't be barging in on me when I'm trying to close a business deal with another company or something lol :)

Viral-venom13
Viral-venom13

AS long as the show returns 2 it's glory like that of the past days then it's all good!!

luigigreen
luigigreen

YES! Finally, the call has been answered.

AzureWind213
AzureWind213

Bigger = Better Everyone LOVES good publicity!

R-Force
R-Force

Oh yeah! Don't write off E3 just yet you jaded industry insiders. :P

Eko_Eko_Azarak
Eko_Eko_Azarak

I must get there. And I also hope booth babes will return.

sparkypants
sparkypants

if it goes public Im buying tickets for my girlfriend and I...this would be so awesome

haagendaz142
haagendaz142

I was invited to E3 2008 and it was amazing.

amkalfus
amkalfus

i really wanna go if it goes public! that would be legit

Prime05
Prime05

I hope it goes public I've been wanting in since the late 90's.

tiggerboy
tiggerboy

I really want to attend E3. I can't wait!

NyGin07
NyGin07

yea isnt it sweet how we, the gamers cant go? awesome!!! way to show your customers respect!

UnchainedPsYcO
UnchainedPsYcO

Note for all u people who don't know E3's past it was never open to the public in the first place. the reason it was big is because they sold tickets. So this is the old e3 not the new e3. Geeze some people really need to stop complaining.

UnchainedPsYcO
UnchainedPsYcO

I am glad they are bringing it back. But something is missing still. BOOTH BABES!!!!!!!

zaveline
zaveline

Jeez C,mon I want this to be open to the public so that i can go see the conferences that sucks there going to fail again

Gamer4Iife
Gamer4Iife

If it's not open to the public, then it's just going to fail again. :?

856891
856891

they need to stop letting corporate executives handle this just do it right and make it open to the public nuff said

FadeToBlack90
FadeToBlack90

Agreed TWiSTEdmerc, Im a college student in atlanta...not exactly making enough money to fly out to LA and get a hotel when the urge hits.

koolman01
koolman01

why don't they bring it to new york for once the only good electronics show is digital life witch isn't all that bad but we need some thing new on the east coast

TWiSTEDmerc
TWiSTEDmerc

They should host E3 in different major cities around North America each year, that would skyrocket attendance records and give everyone outside of california a decent opportunity to see an E3.

HA_Chaosagent
HA_Chaosagent

Sometimes i Hate living in Canada. I would fly there tho just to see it.

okassar
okassar

Microsoft was the only company that did good (out of the 3 main ones) IMO.They were just much more prepared and they had a lot of new stuff to bring to the table--I was especially wide eyed at 3 things:NXE,FFXIII,and GoW2:)

bubnux
bubnux

Nice, I had passes to '06 but couldn't get the time off work and thought I'd never get to see it in person... I will be attending '09.

Senor_Kami
Senor_Kami

I'd be willing to pay up to $25-$30 to get access to E3. Although it sucks that it seems to be stuck in LA. I remember they came to Atlanta. I wish they would come back here.

djmillard2
djmillard2

i hate living on the east coast. I never get to go to anything cool like this. Thank god theres gonna be a PAX in boston in a couple years