Rent Sega Dreamcast at Blockbuster

Sega of America today announced a deal with Blockbuster to provide consumers with more than 45 Dreamcast games for rent starting April 7. Sega hopes to heighten the awareness of its Dreamcast console by tapping into Blockbuster's potentially large customer base of more than two million patrons daily. According to Blockbuster, more than 42 million American households are active Blockbuster members.