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Reggie: Nintendo will meet Wii targets

Nintendo of America's president says company is on course to sell its target 4 million Wiis worldwide by year's end.

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Reggie at the Wii launch in New York City.
Reggie at the Wii launch in New York City.

For Nintendo, it's 600,000 down and 3,400,000 to go. On Tuesday, the company announced that it had sold 600,000 Wiis in the console's first eight days in retail. Nintendo had declined to say how many consoles it would have available for the North American launch but did project that 4 million units would be available worldwide by the end of 2006.

Though moving more than 3 million units in a month seems like a daunting task, Nintendo of America president Reggie Fils-Aime says the company is on track to meet its projection.

"All systems are go for reaching the 4-million target we have in our financials by December 31," Fils-Aime told Reuters. The outspoken exec appears to be a believer in the "If you build it, they will come" mantra. "We will sell everything we make, so now it's simply a manufacturing thing."

The Wii made its debut in North America on November 19. It goes on sale in Japan on December 2 and in Europe on December 8.

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