PS4 interest ahead of Xbox One by 2 to 1 margin in pre-launch study

New study gives early advantage to Sony.

by

A new online shopper study commissioned by digital intelligence firm Compete found that pre-launch interest in Sony's PlayStation 4 is surpassing that of the Xbox One by a 2 to 1 margin.

The study, conducted by Millward Brown Digital, took place between June and September. Specific methodology details were not provided.

The PS4 was announced in February, while the Xbox One had its formal unveiling in May.

Millward Brown Digital's study of online shopping behavior found that three out of four next-generation console shoppers considered the PS4, with 61 percent considering only the PS4.

Meanwhile, the study concluded that 39 percent have considered purchasing an Xbox One, while 27 percent shopped only for the Xbox One.

12 percent of shoppers were interested in both the Xbox One and PS4, according to the study.

Millward Brown Digital vice president Matt Pace said following a jolt in interest after retailers began taking preorders in June, enthusiasm for both platforms among online shoppers has fallen. For September, interest was down 52 percent from the initial spike in June, he said. This is expected to turn around, Pace said.

"With marketing now picking up, one of the first salvos being Sony's tie-in with Taco Bell, consumer interest in the consoles will soon rise in anticipation of the launches," he said.

The $400 PS4 will bow first, arriving in North America on November 15. The $500 Xbox One follows a week later on November 22.

Discussion

1841 comments
blue_shift_91
blue_shift_91

can anyone remember more than 5 minutes into the past? we had polls for the ps3 and 360 that said the same thing.

zenstrata
zenstrata

Sorry guys, the xbox one is just not going to be as successful as its predecessor.  Microsoft has made too many errors in judgement when it comes to how they were treating their customers.  Whereas Sony has been hitting all the bases fairly well when it comes to what gamers generally want.

Of course this does not mean things could change later, but right now this is the way things are headed.  It's a lot easier to burn goodwill than it is to make it back.  When MS announced the slew of obviously abusive customer policies earlier this year, they burned their bridges with their customer base.  They thought they had a stranglehold on the industry, but as it turned out, they did it at the wrong time.  And sony was there with a very competitive product to pick up the pieces.  Now things have swung way out of Microsoft's favor, and they have a bad reputation to clean up.

And for the record, I am not a 'sony fanboy'.  I own 3 xbox 360's.  and they all still work.  And I still play them from time to time.  But from what i've seen of Microsoft's new offering, I am going to get a PS4 this time around.  That's how the cookie crumbles.

Dieknochenblume
Dieknochenblume

After Gamespot's redesign, Eddie's troll bait articles have become GS's biggest resource to keep those hits and views coming.

Y'know, maybe Eddie is the Batman of GS (taking all the blame for terrible news reporting just to keep the ship going).

You can do it, Eddie!

Hurvl
Hurvl

That 61 % favored PS4 only is reason to suspect that Sony fanboys made up a big portion of that survey. That and that it's somehow cool to hate on Xbox One. This study doesn't mean anything and, either way, we'll get to know which ones people prefer when they launch.

Grenadeh
Grenadeh

Interesting considering PS4 won't have any games worth playing for a good 2 years.

Falconoffury
Falconoffury

Customers like the lower price, and the fact that they don't need a camera on the PS4.

Netmeister
Netmeister

@zenstrata I'm not gonna deny that Microsoft haven't done things as well as they could have since May, but to say that the XB1 won't be as successful as it's predecessor before the console is even released is just a touch premature. I appreciate it's your opinion, but it sounds like you're basing the whole situation on just how you feel.

You only have to look at the start of the previous gen. With Sony coming into it with the stratospheric success they had with the PS2, and a PS3 that was supposed to be infinitely more powerful that the 360, you wouldn't have given MS a hope in hell, but look how that turned out.

It's such a long long road ahead, and to say Microsoft OR Sony is buried at this point is pretty silly. And before anyone calls me a fanboy, I owned an Xbox and a 360, but in spring I seriously considered getting a PS4 based on early indications of both consoles, but BECAUSE of how MS have gone about things since, it has cemented my decision to stick with Xbox.

Some of the comments here though are laughable. Mircrosoft screws players constantly? Gimmi a break. Not once in the 12 years I've been playing Xbox consoles have I ever felt screwed. I'm not saying they're perfect by any means, but how people act that Sony is all sunshines and rainbows is ridiculous (payment info/server outages anyone?).

Anyway TL;DR - It is waaaaaay too early to call who is going to 'win' this gen.

jhal181
jhal181

@zenstrata exactly. the fact of the matter is, microsoft screws its players over constantly, and people are finally starting to understand that. people are finally seeing microsoft for what they are, greedy pieces of shit. truth be told sony can be the same way sometimes too,  but microsoft is much worse

Vylsith
Vylsith

@Hellhound30x You would think that after hearing the same thing 15 times from different sources that eventually you would accept it as reality.  Denial runs deep with you.  Reality exists whether you accept it or not.

parrot_of_adun
parrot_of_adun

@Hellhound30x It says in the article. Also, unless you've done some census of your own, you don't know whether it's inaccurate.

Vylsith
Vylsith

@Dieknochenblume I know right?  Let's just assume for a second that the study is complete nonsense made by a profit company in an attempt to badmouth the Xbox One and push up demand for the PS4 for no particularly good reason.  They must just be Playstation fanboys.  I'd risk my business on bias in video games, wouldn't you?

No offense, but this is like the 15th poll/study/social trend results that shows the exact same thing.  It's not troll bait at this point, it's just a sad reality.  Microsoft screwed up.  It becomes more apparent every day.  Maybe they can fix it in time, but it looks likely that it won't change before release.  Just like the GOP wants to magically believe the public unhappiness over the government shut down will magically disappear before 2014.  No, things like that and the DRM stays with people for a while.  Add that to an accessory that most gamers don't want, less powerful hardware, a higher price tag, and some ridiculously rude comments from Microsoft in the recent past and you get an understandably unhappy demographic.  C'est la vie.  Microsoft made their bed and they'll have to lie in it for a while before they can get back up again.

Techtroll
Techtroll

They did 5 different surveys and the PS4 has always come out the winner like the gamespot survey on twitter where xbots used bots to cheat the votes and PS4 still won

Vylsith
Vylsith

@Hurvl It's the same thing every poll/study.  Apparently these firms don't know how to correctly choose a random sample.  Of course, Occam's Razor suggests there's a more logically obvious solution, but we'll fight the good fight and hang on to our denial because reality paints an ugly picture.

mr_odin_wp7
mr_odin_wp7

@nvustahoe and to further add to that number their also counting all versions of PSP/ PS VITA. And now that I read the article don't forget this part of the story

While this statistic doesn’t reflect the actual number of active PlayStation Network users (there are undoubtedly many gamers that have made more than one account) this is still an impressive number for the folks at Sony. If anything, this has proven that Sony has and will continue to grow in the online space despite fierce competition from Microsoft.

mr_odin_wp7
mr_odin_wp7

@nvustahoe Ahhh Make's sense didn't have to view the article you got your claim from playstationlifestyle.net.

Such facts! 

It's not hard believe it though.. PSN is free!  - The only reason I even mention numbers is because I had a guy on here stating nobody want's to pay for XBOX Live that's all.

Regardless the fact is the PS4 is an Sony branded Xbox 360 with minor software upgrades! That's it!

Vylsith
Vylsith

@Grenadeh Killzone and Infamous both look pretty awesome honestly.  Not to mention Deep Down.  I'm sure somewhere in that 180 games currently in development for the PS4 something will be decent.  Keep lying to yourself though.  Whatever you gotta do to make up for the fact that the Xbox One is considerably less powerful, has a non-gaming accessory built in, and costs more money.  We'll just focus on the games and make assumptions based on this generation even though next generation it looks like the PS4 is the developers console of choice right now.  Whatever you gotta do to get to sleep at night.

themidgethotel
themidgethotel

*crickets*


lol, just kidding - there weren't even crickets

Gravity_Slave
Gravity_Slave

@Falconoffury

Not sure if you remember, but the retail ticket price for a new PS3 was $600...back in 2006!  But people still paid for it.  

Vylsith
Vylsith

@mr_odin_wp7 @nvustahoe That's the number of accounts.  You generally use the same account on all Sony devices.  I have 2 PSPs, a Vita, and a PS3 tied to mine.  Soon to be a PS4 as well.  You don't count an account twice simply because it's on more than one device.  You're wrong.  Sorry.

nvustahoe
nvustahoe

@mr_odin_wp7 @nvustahoe Countered by the fact that in any comments of xbox live claims,there are xlive users asking if this total counts their five user accounts they have.

Techtroll
Techtroll

Go take your meds silly your dillusional

nvustahoe
nvustahoe

@mr_odin_wp7 @nvustahoe So the xone is a microsoft branded ps3  then. Since now they chose to go with a blu-ray player.This statement is of course made by using your logic.

Techtroll
Techtroll

Your forgetting too that the ps3 had a bluray player which were selling for $500 alone in the early ps3 years

Retroact1ve
Retroact1ve

Hahahaha oh yea? I distinctly remember mod chip ban list needing to be flushed because of false positives. ;-)

Techtroll
Techtroll

HDMI in will just bring more dust into the console faster its a gimmick to sneak in more ads from tv and nfl so M$ could make more money off you

Vylsith
Vylsith

@nvustahoe @mr_odin_wp7 Microsoft actually was hacked a few years back and had source code stolen from them for one of the versions of windows.  That's a lot bigger hack than what happened to Sony where no confidential information was stolen, just public record crap.  It happens.  People who believe that their favorite company can't get hacked are full of it.  Lulzsec hacked the FBI a few weeks after the PSN hack.  A lot of companies got hacked in the same time period as PSN, including Apple.  People need to get over it.

Vylsith
Vylsith

@mr_odin_wp7 @nvustahoe Getting booted has to do with dedicated servers or host connection in P2P games.  That doesn't change from the PSN to Xbox Live.  When the PS3 first launched there were problems with PSN.  I don't get booted often at all anymore.  Maybe it's your internet?  Don't know what to tell you, but I hear this argument constantly and it's absolute nonsense.  I've played on both networks.  They're pretty much equal these days.

mr_odin_wp7
mr_odin_wp7

@nvustahoe @mr_odin_wp7 Have you ever played Tekken 6 on the PS3? That game alone is exactly why sony should have charged from the beginning. No they wanted to have a 1 up on Microsoft and that's why they went with the free model. But nothing in this world is free. We payed for it everytime we get kicked out booted out of or lag out of games. Not saying it never happens on Xbox Live but it's rare! Very rare! On the PSN it's a norm its like people got so use to it.

It's the very reason why I ended up buying a copy of Soul caliber 5 for XBOX  and never looked back at the ps3 version. Online that is... 

nvustahoe
nvustahoe

@mr_odin_wp7 @nvustahoe Skype is good,but skype while I'm playing??? I don't know what games you play,but my attention is focused on the gameplay on screen...not looking at someone in a skype window. In game chat and party chat are good enough for me...even though party chat is mostly used by cheaters and boosters..lol.

nvustahoe
nvustahoe

@mr_odin_wp7 @nvustahoe Now that they are charging for PSN,we will have to see how that works for live. Just look at all the first party studios and ps exclusives they acquired,,,all while not charging us. They purchased gaikai for the cloud...noy by using the trillions they received for online play.Tell me honestly..do you really think it will be the same this gen with sony now charging for online too. Xlive is a good network,but if you look at how much money they have made off of it,it should be a million times better than PSN,and that is just not the case.

mr_odin_wp7
mr_odin_wp7

@nvustahoe @mr_odin_wp7 But that's what separate the 2 - Clearly their both next gen systems but we can do more on the Xbone may not mean nothing to you! There are some including me that will make use of that HDMI input a great feature the PS4 does not have!

SKYPE with other users while playing a game is not to bad right?  

mr_odin_wp7
mr_odin_wp7

@nvustahoe @mr_odin_wp7 Dude that's a bad article. Keep reading -


Sony’s confirmed that there’s a total of 77 million PSN accounts worldwide, and also said that 10 million credit cards linked to these accounts were at risk of being compromised during the recent breach by hackers, although there’s no specific evidence that any financial details were stolen.

And this network is where I'm suppose to place my faith in? 

mr_odin_wp7
mr_odin_wp7

@nvustahoe @mr_odin_wp7 I don't see the article but i'm not denying that! It's free right? Should be more know?

I would hope so! But we both know there's no comparison XBOX LIVE > PSN! 

nvustahoe
nvustahoe

@mr_odin_wp7 Here is a non sony article from 2011 listing 77 million psn users and breakdown by country for that year.

Vylsith
Vylsith

@Dieknochenblume @Gravity_Slave @crazyintheface Xenoblade Chronicles is easily one of the best games this generation.  Not to mention Monster Hunter 3 and Skyward Sword.  I'm not a big fan of the Wii control scheme, but it had some decent games if you ignored the mountain of shovelware.

Gravity_Slave
Gravity_Slave

@crazyintheface

I dunno about being the worst console ever.  The Wii was pretty useless.  I think Nintendo should have gone into the air filter business because it collected more dust than anything out there.