Companies including Sony, Activision, Capcom, Codemasters, Electronic Arts, Midway, Microsoft, and Square Enix will be showing their wares at the event. Games including Haze, GT5 Prologue, Lego Batman, Rock Band, and Star Wars The Force Unleashed will be on show.
Play.com Live will be presented by Hollyoaks actress Gemma Atkinson, and Iain Lee. There will also be guest appearances from Doctor Who stars Tom Baker and Sylvester McCoy, along with Robert Llewellyn (Kryton from Red dwarf).
GameSpot will be attending and blogging the event, so watch this space over the weekend!