NPD: July game-industry sales soar 37 percent

PlayStation 3 doesn't beat 360, and Wii tops DS; NCAA, Guitar Hero Encore, Wii Play top software side.

On Tuesday, the NPD Group released its July sales figures for Canada. As some analysts predicted, the industry-research group reported that, following its $100 price cut (while supplies last), the 60GB PlayStation 3 outsold the Xbox 360 for the first time ever. Both devices, though, were roundly bested by Nintendo's Wii, which, despite a still-constrained supply, continues to be the best-selling console. As has been the case for well over a year, the top non-PC gaming platform was the Nintendo DS handheld.

Today, NPD revealed its July sales figures for the next-most-southern country in the Western hemisphere, the United States. There, the story was different, with the 360 staving off the PS3 with 170,000 to 159,000 units sold, respectively. Both were outpaced by the DS's 405,000 units, which was in turn eclipsed by the Wii's 425,000 units. NPD also reported that 222,000 PlayStation 2s, 214,000 PlayStation Portables, and 87,000 Game Boy Advances were sold during the month. (GameCube and original Xbox sales figures are no longer reported.)

Overall, the game industry raked in an impressive $925.5 million during July, a 37 percent increase over the same period in 2006. Hardware sales surged 77 percent year over year, racking up $380.8 million in sales. Accessories were also way up, rising 51 percent annually to $125.4 million. Software was also in the ascendant, climbing 11 percent to $419.9 million.

"Despite the summer slowdown, the [game] industry still realized nearly $1 billion in sales for the month, and year-to-date is up nearly 43 percent from the same time period in 2006," said NPD analyst Anita Frazier. "At this pace, the industry is on track to ring up $16-$18 billion for the year." Should that sales milestone come to pass, it would be a new record for the games business in the US.

As far as specific software titles go, the month's biggest game was NCAA Football 08 from Electronic Arts. The Xbox 360 version of the game was the month's best-selling game, selling 397,000 units, followed by the PlayStation 2 edition (fourth, with 236,000 units), and the PlayStation 3 edition (sixth, with 156,000 units).

EA archrival Activision also had a strong showing in July, with Guitar Hero Encore: Rocks the 80s being July's second-most popular game, at 339,000 units. Riding the wave of popularity that buoyed its film source to the top of the box office, Transformers overcame middling reviews to sell 143,000 copies on the PS2 (eighth), followed by the still-strong PS2 (ninth) and 360 (10th) editions of Guitar Hero II.

The rest of the top 10 software party were all first-party. More specifically, they were all Nintendo. The Wii Play and Wii Remote bundle was July's third-best-selling game, with 278,000 units, with Mario Party 8 coming in fifth with 117,000 units, and Pokémon Diamond for the DS securing seventh place with 144,000 units. A full list of July's top 10 software titles is below.

1) NCAA Football 08 - Xbox 360 - Electronic Arts - 397,000
2) Guitar Hero Encore: Rocks The 80s - PS2 - Activision - 339,000
3) Wii Play (with Wii Remote) - Wii - Nintendo - 278,000
4) NCAA Football 08 - PS2 - Electronic Arts - 236,000
5) Wii Mario Party 8 - Wii - Nintendo - 177,000
6) NCAA Football 08 - PS3 - Electronic Arts - 156,000
7) Pokémon Diamond Version - DS - Nintendo- 144,000
8) Transformers: The Game - PS2 - Activision - 143,000
9) Guitar Hero II (with guitar) - PS2 - Activision - 138,000
10) Guitar Hero II (with guitar) - Xbox 360 - Activision - 108,000

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Discussion

464 comments
XboxGuyxx
XboxGuyxx

I love how these PS3 fanboys (I'm looking at you Tor Thorsen) try to shift public perception with their deceitful writing styles. "There, the story was different, with the 360 staving off the PS3 with 170,000 to 159,000 units sold, respectively." Oh yes dear lord 360 is fighting for it's life. Pffft! Until PS3 starts doubling the 360's sales every month (like the 360 did to the PS3 for the first 6 months of it's lifespan) they are gonna be dead last. There hasn't been a PS3 game in the top ten ever. EVER. Put your personal feelings aside Tor and just report. Okay fanboy.

Cypher_187
Cypher_187

@osxgp Actually, the Saturn and the Dreamcast were last place for both of those generations :lol:

nickythenewt21
nickythenewt21

I actually found a Wii in Mexico. I almost bought it, but then remembered that I couldn't take it on the airplane back home. Stupid no technology from other countries rule!

Zoomer30
Zoomer30

[This message was deleted at the request of the original poster]

osxgp
osxgp

Nintendo is just loving the spotlight right now. Can you blame them after 2 back to back last place consoles (handhelds not included).

PatLTornado
PatLTornado

Tenji I didn't say you hated SEGA. I said that I believe that they will release another console in the next round. Reguardless of what you say and what thier finacial status is, I think that SEGA of Japan is more than willing to take the risk of releasing another console if it's in thier best interest especially if they're not cutting is as a 3rd party publisher. When you think about it, SEGA never really had much success in the early 1980s as a 3rd party developer thier strong point was always hardware mainly arcade machines. I believe that SEGA can still release another console, after all they now do have more money then they did in the Dreamcast era., if SEGA can come up with the right marketing learn from all the mistakes that everyone made this past generation, and release a console with a good budget, they can succeed and consumers would be won back. A note to others here, the fanboys. I know you can't fathom SEGA launching another console but you just got to accept the fact that it will eventally happen.

osxgp
osxgp

I wonder how much a demand the Wii would have if it were readily available? People tend to want something they can't have.

devilmaycry2020
devilmaycry2020

the bigger picture here is that Sony is outselling every one, cause of the wider coverage of the market taking 5 spots in the top ten list. for the Sony haters ps3 is the last thing you need to worry about!

Anhmeister
Anhmeister

@Stardust666 Err...Ever hear of LittleBigPlanet?

Merodach
Merodach

Bioshock averages above 9.5 and now so does Metroid prime 3, all this in one month. Warhawk, Lair, Heavenly Sword each scored below average, Sony will remain in third for the remainder of this year.

xgalacticax
xgalacticax

i can see this place is crawling with nintendo haters. the sales figures are in ur faces here. a majority of people cant be wrong about stuff. I personally dont play stuff like wii play, but thats just my taste. and this thing of wii selling cos its cheap??? give us a break....just add a hundred bucks and u get a 360 premium. also, in its heyday, the gamecube cost 100 bucks below the ps2's price but did that stop the ps2's domination? fanboys, get a life, its all about the games. if i was a console fanboy, i dont think price will stop me from getting my fav console. i got my wii to play zelda, ill get a 360 when halo 3 comes out and a ps3 when/ if god of war 3 comes out. theres something good for everyone on every console.

StarDust666
StarDust666

Here's an idea; why not make a game thats so simple to play, so cheap to make, apealing to the 'wider' demographic = $$$. But thats too much for Sony to think about, lets please the 'graphic whores' and make more 'realistic' games... its the begining of the end for Sony....

jmdude
jmdude

Most of us here in the Philippines say that PSP is better than DS. For us the DS is crap. I dont see anyone here carrying a DS (except one of my friends who really dont want to buy a PSP) Most of us even play their PSP during class hours. But then i think its different over there in the US.

getoconnection
getoconnection

maxxorz why do people keep buying that Nintendo junk? wait for some real games to come out for your console before spending your money. Wii Play + Wiimote? c'mon guys... ---------------------------------------------------------------------------------------------------- Kinda silly to call a company's products junk when said company's products are pwing every others company's products. Seriously Nintendo has sold more 1st party games than the competition combined. lol @ fanboy.

getoconnection
getoconnection

l337fool 215np "The Wii is still outselling 360" Ya and so is the PS2 but last gen hardware is cheap so go figure. What I and every other gamer cares about is who has the 3rd party support.... Hmm XBOX360 has the number one selling 3rd party game how strange..... ----------------------------------------------------------------------------------------------- Who are these "every other" gamers you are referring to. I have an Xbox360 but I bought a Wii solely for VC and Nintendo 1st party games. Not to mention I needed another Gamecube. Good 3rd party games is just icing on the cake. Speak for yourself...You only got 4 thumbs up from the "every other gamers" who agree with you. Your priorities aren't everyone else's.

getoconnection
getoconnection

Greatwasabi Wii sells because it's cheap. It appeals to older people and that's why. It's not because of 'good gameplay' Wii is possibly the most non hardcore gaming console ever. At least at the moment. Ever noticed how the success of each console depends on their price? Cheapest? Wii, it's in 1st place 2nd Cheapest? 360, it's in 2nd place 3rd Cheapest? PS3, it's in 3rd place COINCIDENCE? ---------------------------------------------------------------------------------------------- The Gamecube was the cheapest last gen....so was the N64 the gen before. Thumbs down for you.

jmdude
jmdude

What's so special about the DS that a PSP doesn't have?!!! I mean the PSP can play games, music and movies!!!!!! while the DS can only support games!!!!! (I both have a DS and a PSP but the my DS has not been touched for almost 2 months). Is the sales of the PS3 affected by it's price, lack of games or both?

getoconnection
getoconnection

l337fool (Have you ever wondered how Wii can sell out every month without having more games on the NPD? People aren't buying them. They are just playing their Wii Sports and perhaps one more title.)" ------------------------------------------------------------------------------------------------- If the games are so simple on the Wii have you ever considered them to be pretty cheap to make as well? With that in mind I don't think the games have to make the list to do well considering developers didn't really spend a lot of money to make them. And if your logic of people just buying the Wii for Wii Sports is to hold true that would be a testament of Nintendo ingenuity. They would have to be geniuses to get millions of people to part with 250+ dollars just to play a "tech demo." You fanboys don't realize just how well a picture you paint of Nintendo even when you are constantly trying to put the company down lol....

getoconnection
getoconnection

ctg867 ---------------------------------------------------------------------------------------------- Well, well, well. What do we have here? I've been gone all weekend and I come home to this good news. The Wii beat out the DS???? It's not slowing down but actually speeding up. ctg867 you are a PS fanboy to the nth degree. Seriously dude what fantasy world do you smoke in because here in the real world MS always makes money despite it's games division. Nintendo's first party games always have and always will sell it's systems and Sony always has and always will make whack games. Hence the need for them to keep Metal Gear on a short leash. Do yourself a huge favor and buy a 360. If you want the best of both worlds do Wii60. Trust me it's only going to get worse for Sony. Now I will give you a thumbs down. lol @ Fanboy.

ctg867
ctg867

There are usually only 3 good games on the top 10 games list ever month. NCAA, Pokemon Diamond, and Guitar Hero II, only thing is there are more then one version of NCAA and Guitar Hero II on the list. Rocks the 80's was laughably bad, Wii Play was awful, Mario Party 8 was pathetic, and Transformers was a horrible, horrible game. On the console thing, kinda disappointing that the PS3 couldn't top the 360 for a month. Though if the 360 didn't step up it's sales, then it would have. Though I guess it's all good for the industry. Still, Sony is making money, a lot of money, and Microsoft continues to make absolutely none. Wii beating the DS is still surprising, given that the DS actually has more then three good games. >_> I swear, the Wii is JUST a hype machine, that's it. It'll die down when all the idiots who want it just to play Wii Sports have it, and none of them are buying any software at all. Then they'll actually have to make semi-hardcore games again to get some sales from it's older consumers.

atlessky
atlessky

Playstation 3 can chase Xbox360 in the system war but Wii is still way in front in their sales

StarDust666
StarDust666

What is Blu Ray? what is a PS3? each and every month its the same... what does Sony make again??? oh the 'Super Computer' thing again... how many polygons can it render in one second again???

Tenjikuronin
Tenjikuronin

[quote] I could understand all the doubting thomases out there who hate SEGA but fail to understand how well they've recovered finacially that last quarter I checked, SEGA grossed about(8.0 billion yen) $800 million in revenue earnings. Mark my words. You can deny as much as you can but it WILL happen, SEGA will bring another console out and they will be welcomed back to the market with open arms. [/quote] I personally don't hate Sega, I'm just looking at their situation from a business standpoint. Regardless of their current profits, I am doubtful that Sega is ever going to re-enter the harware market. All of Sega's current fortunes have come from their software division which became the primary division after restructuring was completed. Returning to harware manufacturing is a big risk that I doubt Sega will ever take. Consumer confidence, especially, is low for Sega consoles. While Sega enthusiasts might rush out to buy a new Sega console, the average consumer (especially ones who were burned by the Dreamcast) will be less likely to want to purchase a Sega console. In addition to that, the executives on Sega's board will not approve such an action as leaving the hardware market was what helped Sega revive itself in the first place.

sja28
sja28

Disciple_Gamer Can someone please tell me the killer apps the ps3 is suppose to have this holiday season ***exclusively****? ========================================================= i agreed 100% cuz lair warhawk heavenly sword are not even close to killer apps or aaa i wont spend $60 on tech demos any ways if you are a gamer and not a blind fan boy do youre self a favor and get bioshok cuz i just pass the game and let me tell you omg amazing a true aaa tittle and the xbox360 librarry of games thise year is enought for every gamer to be very very happy im glad i trade my ps3 for a xbox360 elite and 3 controller s

Disciple_Gamer
Disciple_Gamer

Can someone please tell me the killer apps the ps3 is suppose to have this holiday season ***exclusively****?

PatLTornado
PatLTornado

Tenji I know that already. But that doesn't mean that SEGA won't be releasing another console anytime soon, last I remember this happened in 2001. And as for Sammy, THEY DON'T OWN SEGA, THEY share half of SEGA's stock hence the reason why it's SEGASAMMY holdings just like "AOLTimeWarner" see! it's a merger so AOL doesn't control Time Warner's business decisions. And hence forth Sammy doesn't control SEGA. I could understand all the doubting thomases out there who hate SEGA but fail to understand how well they've recovered finacially that last quarter I checked, SEGA grossed about(8.0 billion yen) $800 million in revenue earnings. Why do I believe that SEGA will return with another console? Because of Lindbergh. If SEGA can channel that technology into a console they could have a re-Genesis on thier hands. Yes the industry has changed since Dreamcast but who's to say that SEGA wouldn't be abel to fit back in perfectly? I say that SEGA knows exactly what they are doing know when it comes to how to make a TRUE next gen console even though you don't suspect in their 3rd party titles. Mark my words. You can deny as much as you can but it WILL happen, SEGA will bring another console out and they will be welcomed back to the market with open arms. and comdemmed, I don't think SEGA's new console will be called Dreamcast 2, since it would be build off of Lindbergh, it probably would be called something better like: SEGA BLUE RAY or go by two names like in the 8 and 16 bit days: Sega Blu Phoenix(U.S.) and SEGA BLUE EMBLEM(Japan) and would use HD-DVD format since none of the next gen machines use it.

SalarianChemist
SalarianChemist

Response to sja28: Actually, Lair and Heavenly Sword aren't the only Playstation 3 games getting horrible reviews. Warhawk is also receiving disappointing reviews. In the October issue of PSM magazine, Warhawk is rated only a 6.5 out of 10. Lair is rated only a 5.5 out of 10 by EGM, and only a 5 out of 10 by PSM. Heavenly Sword receives a rating of only 6 out of 10 from Edge. IGN gave Heavenly Sword a 7.0. IGN UK also gave Heavenly Sword a 7.0 out of 10. But the rating of 6 out of 10 from Edge is obviously the one that hurts Heavenly Sword the most. Those are obviously some VERY DISAPPOINTING FACTS that will TRULY HURT the Playstation 3...Each of those games was a disappointment and it will motivate people not to buy the Playstation 3.

wures7
wures7

July was the only chance Sony had to outsell the 360 this year. So if the PS3, with a $100 price drop can't even beat the 360 at it's original price, PS3 and Sony is pretty much f**ked. With the 360 price drop in August, Bioshock, Halo 3 next month, and all others till the rest of the year, the 360 will make the PS3 its b**ch this holiday.

death_link
death_link

As always Nintendo is pwing. Sony is suxing, even if not as much as it usualy does. Microsoft is maintaining itself steady. Nintendo is the best, you all will have to accept it someday.

IamTakkun
IamTakkun

Sony is pulling through, surprising, but then again, they always do... PS3 outsold X360... Amazing. But DS and Wii will always be victorious!

mariokart64fan
mariokart64fan

marioparty 8?????? sellin so good and wii play along with the wii itself reaching past the 10 million mark in less then 2 years and its funny bc 360 came out 2 yrs close to 3 and has it self just past the 11 million mark is it dejavo after nintendo was losing only holdin on by string all of a sudden sony is hanging by it and dont worry wii will get more good games as soon as developers realise wii is selling like a ps2 did , its already got it self some good titles out and on the way- mariokart mario galaxy metroid 3 ssbb medal of honor heroes 2 just takes a little extra time like sony ps1 did

mariokart64fan
mariokart64fan

marioparty 8?????? sellin so good and wii play along with the wii itself reaching past the 10 million mark in less then 2 years and its funny bc 360 came out 2 yrs close to 3 and has it self just past the 11 million mark is it dejavo after nintendo was losing only holdin on by string all of a sudden sony is hanging by it and dont worry wii will get more good games as soon as developers realise wii is selling like a ps2 did , its already got it self some good titles out and on the way- mariokart mario galaxy metroid 3 ssbb medal of honor heroes 2 just takes a little extra time like sony ps1 did

condemned100
condemned100

Stranglehold is coming out Next week for Both xbox 360 and PS3, and the game looks awesome.

okassar
okassar

Ya,their talking Canada here,especially after this Fall,PS3 will be left in the dirt and the 360 would escalate way beyond it,and maybe even the cheap,casual-gamer LOVED Wii.If the MASSES of games coming for the 360 prove to OWN(which they will),then every REAL GAMER(maybe even some casual gamers....for the next Viva Pinata....)will rush to buy the system,you might think I'm over-exaggerating but WATCH!!!!!!!OMG CAN'T WAIT FOR HaLo 3 WiLl PWN!!!!

kennypoo
kennypoo

nobody saw this coming and i mean nobody. Nintendo's success story is insane due to their GAME CUBE fiasco but damn they punched everyone in the nuts and bent everybody over for seconds. the xbox 360 is fun to play and loads of games this winter will be great for hardcore gamers. Sony's ps3 is very dissappointing but they are not out yet. this is the gaming generation i have been waiting for since the snes/sega/arcade era. Why, because to me those were the best years and does anybody remember the nintendo vs sega fanboy fights. all this emotion and arguing over today's consoles of who is the best is great, stupid BS but great because were are going back to the old school way of fanboysim, gotta love it. its funnny to me and i enjoy all your dumb comments, keep them coming its war!!!!!!!!!!!!!!!!!!!!

fitch19
fitch19

"why do people keep buying that Nintendo junk? wait for some real games to come out for your console before spending your money. Wii Play + Wiimote? c'mon guys..." Uhh, how about because the remote itself is 40 bucks so why not grab a bunch of fun mini-games for an extra 10??

condemned100
condemned100

It Would Be Nice If Sega Comes Back with another Console The Sega Dreamcast 2. And makes Shenmue 3 for it.

Tenjikuronin
Tenjikuronin

[quote] Don't worry, When SEGA releases another console the industry will be much different.[/quote] Sega won't be releasing another home console anytime soon. After the death of Isao Okawa and the ensuing sell off of Sega assets by CSK, Sammy Corporation permanently closed Sega's hardware department and shifted Sega's focus onto software development. When Okawa's $40 Billion loan to Sega was unable to reverse its fortunes under CSK, there's no way that Sammy Corp. is going to take the risk of re-entering the console market.

condemned100
condemned100

This is Not a Next Gen War, you don't see people shooting other people with guns. The only War you can say is a Next Gen War is the War In Iraq since it's a battle in the 21st Century.

gamecubepad
gamecubepad

Way to go Nintendo. Wii Play @ #3...nice. Looks like affordable, yet fun, consoles with lots of games still make more money than expensive consoles with few games. The Wii sells because people play it and have fun fast, easily, and in groups. They go tell their friends and they have fun too. I like the party feel of Nintendo. The big 'N' expanded the gamer age from 8-25 to 4-40. How clever of them. Hopefully they have big dumptrucks and bulldozers for all the piles of cash.

condemned100
condemned100

Inside Each and Every One of Us Exsists A Dark Side. Most People Rise Above It, But Some Are Consumed By It. Michael Myers!!! Rob Zombie Reinvents A Legend!! :)

vass86
vass86

"I also want to know who's buying game boys!" when i went out to get bioshock today there were so many little kids in that shop getting portable games, it was rediculous. i'm also a bit confused about all the fanboys. it's not like any of the companies actually give a crap about any of you. they are businesses and care about profits. as a consumer i only care about getting a good product and i'm very happy with my xbox 360, however in the last generation i didn't even own an xbox and just played PS2.

sja28
sja28

[This message was deleted at the request of a moderator or administrator]