Nintendo to launch new console (not the Wii U or 3DS) in "emerging markets"

President Satoru Iwata says new hardware and software for markets potentially including China could roll out as early as next year.

Nintendo will launch a new console, not the Wii U or 3DS, in "emerging markets" as early as next year, president Satoru Iwata has revealed. Speaking with Reuters, Iwata said Nintendo will develop not only a new console, but new games as well, aimed at lower-income consumers and those with less gaming experience than people from developed countries.

"It would be difficult to enter those markets if we didn't create something new... For the mass market you need to provide something that most of the middle class can afford," Iwata said.

He wouldn't discuss specifics about Nintendo's new hardware or provide a list of countries where it will be sold, saying only that Nintendo plans to tap into "emerging markets" where video games are not yet commonplace.

Iwata went on to say that China has significant potential for gaming (there are more gamers there than the entire US population), but explained that there are a number of challenges as well.

"We think the Chinese market has a lot of potential, but I don't think the lifting of the ban has solved all of the difficulties in entering it," Iwata said. "We need to study it more."

One thing is clear, Nintendo is not going to follow the approach of Microsoft, which plans to launch the Xbox One in China this September. "For us, Microsoft's approach wouldn't work," Iwata said. China lifted its decade-long ban on consoles earlier this year, and just recently disclosed its censorship rules for games sold in the country.

The move comes as Nintendo's latest home console, the Wii U, is struggling to find its footing, having sold only 6.17 million units to date. The console continues to have a negative impact on Nintendo's financial performance, the Japanese game giant said earlier this week.

Eddie Makuch is a news editor at GameSpot, and you can follow him on Twitter @EddieMakuch
Got a news tip or want to contact us directly? Email news@gamespot.com
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Eddie Makuch

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.
280 comments
skywardtwilight
skywardtwilight

Unlike Sony and Microsoft, Nintendo is a company that is solely devoted to gaming. They spend all of their time trying to perfect video games, and I wholeheartedly respect them for that. While the Wii U does not have as big of a gaming library as the PS4 or the XB1, it has the best collection of exclusives by far of the three main companies. It also has some of the highest rated games on IGN (Bayonetta 2, Smash U, etc.), and that is because Nintendo captures the essence of what gaming truly is: a fun experience. As a Wii U owner myself, I must say that I am proud to stand by Nintendo. They have been making video games for the longest time as far as the three main companies are concerned, and they know how to make AMAZING games, just look at Super Mario Galaxy and OoT. Of course, the Wii U has had some flops *cough cough* SONIC BOOM:RISE OF LYRIC *cough cough*, but that's to be expected of every game console. Despite that, Nintendo is, and will be, my favorite gaming company.

infinitexx
infinitexx

"China prepared to launch knock-off of new Nintendo console as early as next year"

kazeswen
kazeswen

LOL Iwata is so outta touch. Has the guy been to China lately?


You need Gold Plated Wii U's with Diamond encrusted Wiimotes to satify that rich market. Not cheaper.

jsadanger
jsadanger

Ill buy a wii-u for 250 if it is bundled with a smashbros game and game cube controller adaptor. (And no wii u tablet or wii motes) $250 usd that is

Tidus1012
Tidus1012

Lol, this would be interesting, i'm not Nostradamus, but i predict another fail.

mietha
mietha

I can not WAIT to see what a Nintendo game targeting "lower-income consumers" looks like.  You think Nintendo insults its fan base NOW...  The fact that they think there is a need for such a thing shows just HOW out of touch they are with, well, reality, but, then again, these are the people that thought Wii Music would beat Rock Band...

SIDEFX1
SIDEFX1

He is right.. It has not worked for MS and so it wouldn't work for Nintendo.

Satan915
Satan915

Aimed at "those with less gaming experience than people from developed countries". So are they going to dumb down the games even more? We're already getting games with more hints, easier mechanics, and even "super guides" (self playing games) more than ever before. What else could you possibly need?

bdrtfm
bdrtfm

How about making a better standard console for North America? I enjoy the Wii and Wii U but, idk why they don't come out with a beefier console that caters to more than just casual use. Metroid is one of my favorite games. I didn't enjoy the Wii version at all because of the stupid controller. There is so much that could be done with a game like Metroid graphically. Give us a better console with decent specs that can handle AAA 3rd party games and come up with a better controller.

RJS86
RJS86

I always thought that the Wii U is missing out on good titles (from 3rd party developers) due to the limitations and lower install base. If they introduce this newer, cheaper, most likely even less powerful console, who's going to actually make games for it?????

If it's a Wii U modified to not include/be dependent on the gamepad well that can be a good idea.

rushiosan
rushiosan

Probably it's the Micro Wii, this time without the disc drive.

Lykanthropie
Lykanthropie

lets see what they want to bring out - while it sounds far away from core entertainment ...

PrpleTrtleBuBum
PrpleTrtleBuBum

I remember they used to say Wii U reminds them of Super Nintendo. Will "we" now get the real Wii U?

godistalking
godistalking

This is what people dont understand. They talk like they are 10 years old and born in the year 2000. They dont realize nintendo has been around since 1985 and created the gaming market. There was atari and other "gaming companies" out before Nintendo but it was Nintendo that made it interesting. Made it cool. Made you want to own one. Since 1985 Nintendo has either won against anyone who competed against it or been close to its competitor. It has never lost or bowed out and never will because it IS the gaming market. The company that MADE the gaming market what it is,how is it possible for this company to just die out? Its not possible.

Nintendo will never die out,it will simply leave when it wants to,not because someone beat it. So many developers wish they could work with the great shigeru myamoto or wish nintendo would "join" them. You people got it twisted thinking Nintendo will fail. One system isnt selling as much as they wanted and? so what. That means nothing to a billionaire company who OWNS the gaming market. The ps vita was a major flop for sony and i dont see anyone crying" omg sony is gonna die". So whats with the double standard? Its the same thing. One system isnt selling a billion systems so what? It means nothing in the end. People are overreacting. Its like michael jordan missing a layup everyones freaking out like it means anything. The only system that will vanish is the ps4/xbox1 come jan 2016 for being clones of one another. sorry but 2 systems that are the same cant exist.

DoomglooM
DoomglooM

Nature favors asymmetry...Nintendo is different...Sonya and Microdick are going to be so damn alike one of them is bound to die off or go back to software only (hopefully) only thing different is the stupid tv GIMMICK and the half ass Nintendo ripoff pad on the controller

Dieknochenblume
Dieknochenblume

Come to think of it, it will be either a re-branded WiiU for 200 bucks sans the game pad, or a re-branded 3DS/2DS if it's a portable. I would prefer to have a less-gimicky console that can play both WiiU, Wii and 2DS games... for less money. I know... Daydreaming gone bad.

Dieknochenblume
Dieknochenblume

A cheap new console that could probably play 3DS games? Yes please. Probably even play WiiU games? a refurbished, "lighter", cheaper and rebranded WiiU without the game pad? Why, yes to that too. Otherwise... guess we'll have to see. 

It's probably a cheap portable console that acts as a smartphone, but isn't. THAT way, Nintendo could bring milk their franchises even more, within their own systems. Oh hell, let's wait for their E3-timed Nintendo Direct.

pikachudude860
pikachudude860

Prehaps their just trying something...Different. Think about it. 


Make a system exclusive to China ETC with exclusive games. That way, your not replacing the Wii U and screwing over the install base. Gear the system and games torwards the gamers over there. See how the system does. That way, when they actually do make a successor to the Wii U, prehaps they'll have an Idea of what to do with it. Honestly, to me, that is the only logical explanation

zyfrith
zyfrith

As I said on my twitter (@Zyfrith) and as I always say, Nintendo is a franchise that still did not sink just because of its incredibly huge amount of fans that don't want its beloved characters from their childhood to die. Rayman was a character that came out from the forgotten and made a few games that still take me a tear or two. But Mario, Zelda, Donkey Kong, Pokémon, Kirby (among others)... I can't believe how people still buy these games and proudly say "they have more innovation than any other franchise". Its only innovation its first Wii model (based on Gamecube, by the way) with their controllers with a (may be not so for the time) poorly designed sensor. I have not seen any upgrades since then, Wii U did not sell as the expectations and they do not have any new game coming out apart from Mario Kart (what a surprise!). Honestly, many say that I am a hater and that I criticize more than I enjoy a game, but I've played SO MANY GAMES that I can't just wait for another Character that asks for death in its incomprehensible 0s and 1s.

Nepti
Nepti

This is Nintendo's version of Microsoft allowing to leak that ex-CEO Bill Gates would be just fine with the Xbox business being 'spun off.' So you have a brand new console, the Wii U, whose biggest criticism is lack of games and you announce that you're going to create an entirely new console and support it with a bunch of new games. Okay... but it doesn't exactly inspire me to run out and buy a Wii U. And I'm a Nintendo fan... looking for a reason to run out and buy a Wii U... but just can't because after almost 2 years the library is pathetic and I'm not spending $300 to buy just one or two games I might be interested in.

Breyant
Breyant

All they'd really have to do is release an extremely cheap ($100-150)Wii U without the gamepad. Nintendo's own games aren't even making any use of it other than off screen play, so they certainly can't expect third party devs to care. I usually just turn it off and use the pro controller anyway.

constantcritic
constantcritic

What Nintendo should have done is provide a 1-up console with VR.  But, a day late and a dollar short would be an understatement.

constantcritic
constantcritic

This is the most idiotic decision and waste of time and money that Nintendo could have done.  Why in the world would they spend money to buy a new risky console that nobody will develop games for that's cheaper than the Wii U when you could just go out and buy a Wii, PS3 or 360 with a whole generation of seasoned games?  What would make this system an advantage over a PC?  I have an idea!  Let's make a crappier system (or the Wii U repackaged) and sell it without the gamepad to China.  Brilliant.  


There is NO hope anymore.  These guys are morons.

john56boy
john56boy

If there is a new console, and they stop making games for 3ds (i JUST got one) i will get mad.

john56boy
john56boy

Sadly, i am sort of agreeing

UltimateSol
UltimateSol

@Satan915 hahah lol. true bro. %85 of Wii games were crap and even my 6 years old niece get bored when she play sonic-olympics

mietha
mietha

@RJS86 I think that's the point.  They are going to target areas with no real competition and the only games will be first-party.  Basically, they are trying to monopolize the dirt-poor, third-world demographic, which is, you know, the most desirable group to go after when trying to sell a luxury item...

mietha
mietha

@godistalking You're just showing your age and fanboyism.  Atari created the gaming market.  The 2600 sold over 27 million units.  A lot of bad decisions led to the market crash which almost destroyed gaming, and Nintendo DID pull it from that fire (by marketing gaming as a toy for the first time, which we've barely recovered from now).  To say that Nintendo created the gaming market is just pure ignorance.  And Nintendo is just as likely to die out as anyone else.  Just ask Sega and Atari.

mister_f15
mister_f15

And, they've survived the loss made with the Virtual Boy. Compared to that, getting Wii U sales up will be a breeze.

Rovelius
Rovelius

@zyfrith lol. Sure. Their series have no innovation. Sure. You'd better come up with valid points, dude.

14monkey
14monkey

@Breyant  it cost 180 just to make the system the would be losing even more money

93ChevyNut
93ChevyNut

@constantcritic I don't always agree with their decisions either but they are trying the same tactic that they used with the Wii:  If you can't make a console that gamers love, make a console that non-gamers love.  100 million Wiis sold proves that that worked at least once.

SecretHimitsu
SecretHimitsu

@UltimateSol @Satan915 Baloney. We have a Wii U and it is awesome. Mario World 3D is extremely fun and Super Smash Brothers absolutely rocks. There is also the new Zelda on the way. 

I have a gaming pc that makes PS4 look like poop and an Oculus Rift DK2 to go with it, and I have more fun with the Wii U playing with my Family on most days. 

But hey, to each their own right?

tinatimemachine
tinatimemachine

Check out games like Metroid other M, even the freaking guides are confusing. Yah "bro" if all you're looking up and playing is kid games, that's all you're going to get- easy.

0x0100
0x0100

@UltimateSol @Satan915 From another article, it appeared that it wasn't even necessarily games. Remember Nintendo started out doing cards, and then went to games.

This might be something entirely different.

Also, games only need so many tutorials because they're so complicated.

Many of the simple games aren't "dumbed down," they're just less complicated. 

RJS86
RJS86

@mietha @RJS86 I see your point, What i'm thinking though is that the Wii U is already a lower end console compared to the rest of current gen so stepping back even further is going to be really limited. They might as well bring back the N64 lol

bullsfan769
bullsfan769

@14monkey @Breyant  but at least it might encourage more hardware sales, which leads to more software sales (the real money maker).  If I'm not mistaken, Sony sells the ps4 at close to even so they don't actually make much money from console sales