Nintendo to launch new console (not the Wii U or 3DS) in "emerging markets"

President Satoru Iwata says new hardware and software for markets potentially including China could roll out as early as next year.

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Nintendo will launch a new console, not the Wii U or 3DS, in "emerging markets" as early as next year, president Satoru Iwata has revealed. Speaking with Reuters, Iwata said Nintendo will develop not only a new console, but new games as well, aimed at lower-income consumers and those with less gaming experience than people from developed countries.

"It would be difficult to enter those markets if we didn't create something new... For the mass market you need to provide something that most of the middle class can afford," Iwata said.

He wouldn't discuss specifics about Nintendo's new hardware or provide a list of countries where it will be sold, saying only that Nintendo plans to tap into "emerging markets" where video games are not yet commonplace.

Iwata went on to say that China has significant potential for gaming (there are more gamers there than the entire US population), but explained that there are a number of challenges as well.

"We think the Chinese market has a lot of potential, but I don't think the lifting of the ban has solved all of the difficulties in entering it," Iwata said. "We need to study it more."

One thing is clear, Nintendo is not going to follow the approach of Microsoft, which plans to launch the Xbox One in China this September. "For us, Microsoft's approach wouldn't work," Iwata said. China lifted its decade-long ban on consoles earlier this year, and just recently disclosed its censorship rules for games sold in the country.

The move comes as Nintendo's latest home console, the Wii U, is struggling to find its footing, having sold only 6.17 million units to date. The console continues to have a negative impact on Nintendo's financial performance, the Japanese game giant said earlier this week.

Eddie Makuch is a news editor at GameSpot, and you can follow him on Twitter @EddieMakuch
Got a news tip or want to contact us directly? Email news@gamespot.com

Discussion

259 comments
RJS86
RJS86

I always thought that the Wii U is missing out on good titles (from 3rd party developers) due to the limitations and lower install base. If they introduce this newer, cheaper, most likely even less powerful console, who's going to actually make games for it?????

If it's a Wii U modified to not include/be dependent on the gamepad well that can be a good idea.

rushiosan
rushiosan

Probably it's the Micro Wii, this time without the disc drive.

Lykanthropie
Lykanthropie

lets see what they want to bring out - while it sounds far away from core entertainment ...

PrpleTrtleBuBum
PrpleTrtleBuBum

I remember they used to say Wii U reminds them of Super Nintendo. Will "we" now get the real Wii U?

godistalking
godistalking

This is what people dont understand. They talk like they are 10 years old and born in the year 2000. They dont realize nintendo has been around since 1985 and created the gaming market. There was atari and other "gaming companies" out before Nintendo but it was Nintendo that made it interesting. Made it cool. Made you want to own one. Since 1985 Nintendo has either won against anyone who competed against it or been close to its competitor. It has never lost or bowed out and never will because it IS the gaming market. The company that MADE the gaming market what it is,how is it possible for this company to just die out? Its not possible.

Nintendo will never die out,it will simply leave when it wants to,not because someone beat it. So many developers wish they could work with the great shigeru myamoto or wish nintendo would "join" them. You people got it twisted thinking Nintendo will fail. One system isnt selling as much as they wanted and? so what. That means nothing to a billionaire company who OWNS the gaming market. The ps vita was a major flop for sony and i dont see anyone crying" omg sony is gonna die". So whats with the double standard? Its the same thing. One system isnt selling a billion systems so what? It means nothing in the end. People are overreacting. Its like michael jordan missing a layup everyones freaking out like it means anything. The only system that will vanish is the ps4/xbox1 come jan 2016 for being clones of one another. sorry but 2 systems that are the same cant exist.

DoomglooM
DoomglooM

Nature favors asymmetry...Nintendo is different...Sonya and Microdick are going to be so damn alike one of them is bound to die off or go back to software only (hopefully) only thing different is the stupid tv GIMMICK and the half ass Nintendo ripoff pad on the controller

Dieknochenblume
Dieknochenblume

Come to think of it, it will be either a re-branded WiiU for 200 bucks sans the game pad, or a re-branded 3DS/2DS if it's a portable. I would prefer to have a less-gimicky console that can play both WiiU, Wii and 2DS games... for less money. I know... Daydreaming gone bad.

Dieknochenblume
Dieknochenblume

A cheap new console that could probably play 3DS games? Yes please. Probably even play WiiU games? a refurbished, "lighter", cheaper and rebranded WiiU without the game pad? Why, yes to that too. Otherwise... guess we'll have to see. 

It's probably a cheap portable console that acts as a smartphone, but isn't. THAT way, Nintendo could bring milk their franchises even more, within their own systems. Oh hell, let's wait for their E3-timed Nintendo Direct.

pikachudude860
pikachudude860

Prehaps their just trying something...Different. Think about it. 


Make a system exclusive to China ETC with exclusive games. That way, your not replacing the Wii U and screwing over the install base. Gear the system and games torwards the gamers over there. See how the system does. That way, when they actually do make a successor to the Wii U, prehaps they'll have an Idea of what to do with it. Honestly, to me, that is the only logical explanation

zyfrith
zyfrith

As I said on my twitter (@Zyfrith) and as I always say, Nintendo is a franchise that still did not sink just because of its incredibly huge amount of fans that don't want its beloved characters from their childhood to die. Rayman was a character that came out from the forgotten and made a few games that still take me a tear or two. But Mario, Zelda, Donkey Kong, Pokémon, Kirby (among others)... I can't believe how people still buy these games and proudly say "they have more innovation than any other franchise". Its only innovation its first Wii model (based on Gamecube, by the way) with their controllers with a (may be not so for the time) poorly designed sensor. I have not seen any upgrades since then, Wii U did not sell as the expectations and they do not have any new game coming out apart from Mario Kart (what a surprise!). Honestly, many say that I am a hater and that I criticize more than I enjoy a game, but I've played SO MANY GAMES that I can't just wait for another Character that asks for death in its incomprehensible 0s and 1s.

Nepti
Nepti

This is Nintendo's version of Microsoft allowing to leak that ex-CEO Bill Gates would be just fine with the Xbox business being 'spun off.' So you have a brand new console, the Wii U, whose biggest criticism is lack of games and you announce that you're going to create an entirely new console and support it with a bunch of new games. Okay... but it doesn't exactly inspire me to run out and buy a Wii U. And I'm a Nintendo fan... looking for a reason to run out and buy a Wii U... but just can't because after almost 2 years the library is pathetic and I'm not spending $300 to buy just one or two games I might be interested in.

Breyant
Breyant

All they'd really have to do is release an extremely cheap ($100-150)Wii U without the gamepad. Nintendo's own games aren't even making any use of it other than off screen play, so they certainly can't expect third party devs to care. I usually just turn it off and use the pro controller anyway.

constantcritic
constantcritic

What Nintendo should have done is provide a 1-up console with VR.  But, a day late and a dollar short would be an understatement.

constantcritic
constantcritic

This is the most idiotic decision and waste of time and money that Nintendo could have done.  Why in the world would they spend money to buy a new risky console that nobody will develop games for that's cheaper than the Wii U when you could just go out and buy a Wii, PS3 or 360 with a whole generation of seasoned games?  What would make this system an advantage over a PC?  I have an idea!  Let's make a crappier system (or the Wii U repackaged) and sell it without the gamepad to China.  Brilliant.  


There is NO hope anymore.  These guys are morons.

YukoAsho
YukoAsho

Because the iQue did SOOOOOO well, Nintendo....

cctv100
cctv100

As a Chinese, I want to make a few points.


1. Students is a big part of gamers in China. General families can afford consoles and games, but parents in China are not interested in purchasing those stuff because they do not wanna their children spend too much time on games.

2. Low-income people in China won't spend a penny on games and consoles, they struggling to survive.

3. Chinese have very rich gaming experience----on PC

4. Chinese gamers prefer f2p games, they do not like spending money in advance, but once they find the game is good, their purchasing power can be really strong. A lot of people had spend thousands dollars in a single game.

5. Console ban lifting is really meaningless, won't change much.

istuffedsunny
istuffedsunny

Lame. I was ready to buy a 3DS had there been an improved version

pikachudude860
pikachudude860

I need to get this off my chest...*Ahem* Wii U Facts and Opinions.



-------------------------------Facts-----------------------------------------

Underpowerd compared to PS4/Xbox one.

No X86 architecture. (3rd party devs can't just simply port games over)

Bad Marketing.

Lack of "Blockbuster' exclusives. (Mario Kart, Smash, Zelda, Metroid ETC)

Not Selling (Because of ^^^^^^)

Very little (Big name) 3rd party support.

--------------------------------------------------------------------------------


--------------------------------Opinions-------------------------------------

"Vastly" underpowered compaired to PS4/Xbox one.

Too expensive. (Wii U $300) (PS4 $400) (Xbox one $500)

Inferior online. (At least it's free)

No games. (Mario bros U/Luigi U, Pikmin 3, W101, Lego City, ZombiU. Wind Waker, 3D World, Sonic and more)

"Dumb" and "Gimicky" Gamepad.

Games look like PS3/360 games or worse.

Needs to have Blu-Ray/DVD player and streaming.

Games Suck/are "Kiddy"

Needs to discontinue Wii U and make a new more powerful system.

Is "DOOMED"

Is a "crap" console.

Get rid of the Gamepad

--------------------------------------------------------------------------------


Just because you may not like what's on the system does not means there is anything wrong with it.


It's not selling, MAINLY, because the games that  people would normally  buy the system for are not out yet.


$300 is too expensive? Yeah, sure. $400 and $500 PLUS TAX, PLUS, $60 for Internet, PLUS $60 for ONE game is Just peachy keen.


If you don't like the system, fine. Just keep in mind that the stuff you Fanboys and Trolls complain about are just your OPINIONS and not facts. 


Let's all just wait and see what happens...In the mean time, let's just enjoy our games...Thank you.

If I'm forgetting anything...Just tell me.


hystavito
hystavito

Now this is actually a different direction and at least decent sounding idea.  However, aren't those markets already being served by cheap Android based gaming systems?


Android allows you a lot more freedom, like moving from one system to another from a completely different manufacturer without losing your purchased apps/games.  Nintendo would have to become a lot less tight and stubborn to compete in that kind of market.

Tiwill44
Tiwill44

I don't see why everyone is all up in arms about this... it doesn't even concern us, it concerns China. Why do you care?

DrKill09
DrKill09

It's called Wii Fuct Up.

Daian
Daian

What is this, the Wii U version of the 2DS? Not sure what's with the different device.

Coco_pierrot
Coco_pierrot

I don't know why i still read the comment section here ... it is full of stupid ass holes

Rovelius
Rovelius

@zyfrith lol. Sure. Their series have no innovation. Sure. You'd better come up with valid points, dude.

14monkey
14monkey

@Breyant  it cost 180 just to make the system the would be losing even more money

93ChevyNut
93ChevyNut

@constantcritic I don't always agree with their decisions either but they are trying the same tactic that they used with the Wii:  If you can't make a console that gamers love, make a console that non-gamers love.  100 million Wiis sold proves that that worked at least once.

TimberWolf_CLT
TimberWolf_CLT

@cctv100 I was curious as to a Chinese gamer's take on this.  My thought was that he's sorely missed the gamer market in China and that the Chinese gamer is quite adept and isn't looking for a dumbed-down console.

jmo

chev93449
chev93449

@pikachudude860 And PS4 sales 7 million in its first months with only one good game. So you're post is invalid.

psx_warrior
psx_warrior

@pikachudude860 I thought you were trolling Nintendo so hard, until I read the rest of your post.  I like the system myself actually, and I have one.  Waiting on Smash and Mario Kart to come out.

constantcritic
constantcritic

@Tiwill44  Because they aren't using their resources on anything, anything at all that would fix their current problems and the Wii U.  They are probably going to just get rid of the gamepad, repackage it and sell it for cheap to a market that probably won't be too receptive.  Who is going to develop games for it?  Only Nintendo?  Fizzle, splat.

bullsfan769
bullsfan769

@14monkey @Breyant  but at least it might encourage more hardware sales, which leads to more software sales (the real money maker).  If I'm not mistaken, Sony sells the ps4 at close to even so they don't actually make much money from console sales

kolz4ever
kolz4ever

@chev93449 @kolz4ever@Coco_pierrotWhat the fuck does world of warcraft got to do with this? Holy shit I thought this was nintendo talk not world of warcraft characters... obviously wow kid you don't see that..obviously.