Nintendo to Close European HQ, Cutting 130 Jobs in the Process

Mario company announces plans to close its Großostheim, Germany office.

Image credit: Eurogamer

Nintendo's European headquarters in Großostheim, Germany is closing down, and 130 people will be out of a job as a result, the Mario company announced today. Nintendo's European operations have shifted to the company's Frankfurt office, while the the Großostheim office building and warehouse will be sold.

"Nintendo of Europe has entered into a consultation process on a number of changes it is intending to make to its European business which, in the long term, will better enable the European business to adapt to the rapidly changing business environment," a Nintendo of Europe representative told Eurogamer.

"The measures include the consolidation of the current European headquarters in Großostheim (Germany) to Frankfurt (Germany), the closure of the warehouse and office in Großostheim, as well as outsourcing and reorganising some functions," the statement goes on.

Nintendo adds that this decision was not made lightly, arriving only after Nintendo conducted a "thorough analysis and careful consideration" of its operations. "The intended measures will sadly have a direct effect on some of the employees based in the Großostheim and Frankfurt offices in Germany and would lead to the release of approximately 130 permanent employees," the company said.

The announcement comes just days before Nintendo's E3 2014 briefing in Los Angeles, which takes place at 9 a.m. on Tuesday, June 10. Nintendo is expected to make new 3DS and Wii U game announcements during the event, including potentially a make-your-own Mario game called Mario Maker.

Last month, Nintendo announced that poor Wii U sales--which stand at just over 6 million to date--were in part to blame for the company's recent posting of a third straight year of annual losses. Looking ahead, Nintendo plans to sell another 3.6 million Wii U systems by March 2015.

Eddie Makuch is a news editor at GameSpot, and you can follow him on Twitter @EddieMakuch

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Written By

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

Discussion

95 comments
Foppe
Foppe

I remember that they had some problem with M-rated titles on their online store because of that HQ, perhaps things will be better now.

UltimateSol
UltimateSol

"mario company" ? game-f**-spot and their sense of humor smh..

BradBurns
BradBurns

It's kind of surprising to me that Nintendo's European HQ is in Germany to begin with. Most non-European game companies I think have their HQ in the U.K. for some strange reason. 

Makes sense for Nintendo though since Germany is the economic capital of Europe and most Germans speak English anyway. Heck, they probably have more English speakers than the U.K., especially if you count them together with the Nordic countries, awkward accents and all.

Gravity_Slave
Gravity_Slave

It's already begun. Due to Nintendos (Iwata Saturo) lack of forward thinking and inability to compete with current gen consoles, it's put itself in a doomed state. 10 years from now Nintendo will be nothing more than a $30 hipster tee shirt.

I'm no hater. This is coming from a guy who nearly wept with joy when he got his first NES system for Xmas as a kid.

ragontx
ragontx

Nintendo needs to realize that to stay in the "game" they need to look at the player demographics. Most of us that played Mario and Duck hunt when the NES came out are near 40 or most 40+ years old ..and a piece of equipment that looks, feels targeted for kids is not appealing just like some of the more mature like consoles. Also the game vision needs to change ..the cute factor is really not in ...wake up Nintendo ...your'e only appealing for only  a fraction of the game demographics ...that is why your earnings are ..just a fraction of the whole VG industry pie ...

gangstalulu
gangstalulu

The office in Frankfurt will be the new European headquarters. In total Großostheim worked about 430 part-time and full-time forces. 130 company employees will lose their jobs, as Nintendo has confirmed.

In addition, these are probably just office workers, marketing / distribution people etc. and i'm okay with that, sad for the people that lost their job.

playstationzone
playstationzone

Well Ninendo did suffer for whole year  because will u and again the owner of Ninendo needs to go and let someone take over who can do job because this first big sign that ninendo suffering.

Zeeksie
Zeeksie

Nintendo should just switch to publishing and take its hardware department off life support, it's been dead for years.

Fabian85
Fabian85

They need to bring their games to other platforms if they want to be profitable. Ms and sony need to do it also. Stop with the high barriers and cost for developers to put a game on playstation and xbox. Especially now with their free games programs big decline is already showing. Ps now will probably be able to run on pcs since it runs on bravia tvs and microsoft supporting pc more these are good steps to bring down exclusive barriers even if the later is due to steam os. If you want to raise profits direct sales to gamers as a whole. More pc/xbox/nintendo and playstation games should be made available for all to play. Know that if you buy platforms for specific exclusives in the long run you are not doing yourself a favor or the gaming community.

adsparky
adsparky

It's really sad that when a company is losing money the one that have to pay for that are the employees instead of the executives.

Vodoo
Vodoo

They must have some heavy hitters lined up if they think that in the next 9 months they're gonna sell roughly 55% of their total global sales to date.

rexpowercolt
rexpowercolt

This is what happens when you use the same, 30 year old business practices on the same customers. 

Mr_Big_Boss
Mr_Big_Boss

Nintendo isn't closing their European HQ, they're just shifting it to a different location.

ajthabeast05
ajthabeast05

I bet yall sony fan boys having boners right now but to piss yall off even more, nintendo ain't going nowhere and yall will never get yall filthy hands on an nintendo game. Yall just drooling over mario and zelda to be on playstation but reality ain't never gonna happen in this lifetime.

corrus
corrus

THE END IS NEAR !!!!!

gamer20482
gamer20482

Nintendo is in big trouble thanks to the Wii U there having to close Nintendo Europe I wonder what there going to close next maybe Nintendo USA

daveg1
daveg1

cos they are finaly going down the pan.. about time too!

broly180
broly180

HEY SONY DO IT  PS PUT POKEMON

ON VITA OR PS4 RIGHT NOW  I HOPEFUL ...AND ALSO ZELDA ON PS4 DO IT........... I WANTE SEE WIN WIN SONY....

bunchanumbers
bunchanumbers

Its sad news. I wonder if many of these were game developer positions or if this was corporate related positions?

Jag85
Jag85

@BradBurns


The reason why Nintendo's EU HQ is in Germany is because that has always been Nintendo's biggest market in Europe. While the rest of Europe always favoured Sega/Sony over Nintendo, Germany is the one European market that has always favoured Nintendo over Sega/Sony. Germany has always been Nintendo's biggest supporter in Europe, so it's no surprise that their EU headquarters would be there. However, the Wii U is now under-performing even in Germany.


Gravity_Slave
Gravity_Slave

Lol you truly are a pathetic Nintendo fanboy and a tr0ll. Wii U has been a flop since day one. Mario kart 8 only helped sales, it's not going to pull Nintendo out of its hole that it dug for the last 20 years. And despite the facts (like this article), you continue to say the Wii U isn't failing when it is.

It's Nintendo apologists like you who make me sick. It's nostalgic twits like you who enabled Nintendo to remain static and retro. Enjoy your EIGHTH recycled version of MK...I got a feeling you won't see nine.

Stogin
Stogin

@chev93489 Where are you pulling any of this from, no one is mentioning Sony not losing any money or cutting jobs.  You're the one that's whining more than anyone else on this thread you lame ass fanboy...

Qmajinbuu
Qmajinbuu

@rexpowercolt Microsoft as well since they've slashed jobs more then once this year already

Qmajinbuu
Qmajinbuu

@daveg1 Then Microsoft must really be going down right?  After all they've slashed jobs more than once already this year, refuse to release sales figures on how many systems people bought since January,  and are now selling their system with no kinect(their main selling point for their entire system)just to generate sales.

adrdeju
adrdeju

Is Knack not good enough for you? I'd like to recommend a game for you. You should pick up a Wii and get the game "My Word Coach".

Vodoo
Vodoo

Hooked on Phonix anyone?

BrunoBRS
BrunoBRS

@bunchanumbers i'm pretty sure that office had no developers. going by the fact that it's their old HQ, i imagine that's where the administrative part of nintendo EU took place, and the localization teams (if they even have dedicated localization teams instead of third parties) would be in smaller, separate offices.

Sevenizz
Sevenizz

Corporate is always looked after first - prioritized even. Their contracts usually have impressive exit clauses. The lesser ranked people, you know, the ones who actually work, are dispensable. I doubt Nintendo will even hold a job fair for them.

BradBurns
BradBurns

@Jag85 I didn't know that Germany embraced Nintendo to that degree. But I'm sure Germany being the richest country in Europe while being majority English-speaking also had something to do with Nintendo's decision to setup shop there.

Gravity_Slave
Gravity_Slave

It's funny how you always call other ppl tr0lls but all you do is harass anyone who isn't giving Nintendo glowing accolades.

You sir are the tr0ll here.

Zeeksie
Zeeksie

@Chaos_1990 You just won "The Most Insightful Reply of the Year" award. Congrats.

Gravity_Slave
Gravity_Slave

You keep talking about a sex life. I bet your version of one is rubbing against a Mario plush doll every night.

Whispering to it after "don't worry Mario, I won't let them hurt you...I'll tr0ll every website I can to get the word out."

Stogin
Stogin

@chev93489 @Fabian85 Someone like you should really not be using the word "fanboy", since you embody that statement so completely...

Fabian85
Fabian85

Im a pc only player. What does sex have to do with anything? I have a girlfriend since four years and did sex 30 min ago but i know sex is a big deal to those that aint getting any. So why dont you mention what is wrong about what i wrote. You seem to lack any reason or common sense.

Stogin
Stogin

@chev93489 @Vodoo Look at you so quick to bring up Sony in this when he didn't, dude you are the most pathetic fanboy I've seen on here in a while, and that's saying A LOT!