Minecraft's Notch Takes Ice Bucket Challenge, Nominates Xbox's Phil Spencer, Activision's Bobby Kotick Next

The Ice Bucket Challenge comes to the games industry.

Creator of Minecraft Markus "Notch" Persson has taken the Ice Bucket Challenge, dumping a bucket of ice water on his head to raise awareness and donate money toward research to find a cure for ALS, also known as Lou Gehrig's disease.

After taking the challenge, the soaked participant usually challenges other people to do the same. Persson was challenged by Tesla Motors and SpaceX Chief Operating Officer Elon Musk, who himself was challenged by Facebook's Mark Zuckerberg. Persson, in turn, challenged Activision CEO Bobby Kotick, Microsoft's Head of Xbox Phil Spencer, and Gears of War creator Cliff Bleszinski, who's currently developing a new PC shooter codenamed Project Blue Streak.

Other notable people who've taken the Ice Bucket Challenge include Conan O'Brien, Bill Gates, Weird Al Yankovic, and Microsoft CEO Satya Nadella.

To find out more about the Ice Bucket Challenge and how to donate to the fight against ALS, check out the ALS Association website.

Emanuel Maiberg is a freelance writer. You can follow him on Twitter @emanuelmaiberg and Google+.

Got a news tip or want to contact us directly? Email news@gamespot.com

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Emanuel Maiberg is a freelance writer in search of the Citizen Kane of burritos.

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Discussion

146 comments
blackace
blackace

Uumm.. he didn;t even dump the whole thing on his head. What a wuss!!

blutfahne
blutfahne

Where's Gaben he needs to do this.

Furwings
Furwings

I nominate Notch for a Pull Your Head Out of Your A$$ Challenge - I don't think he can pull it off...

xfiles2099
xfiles2099

If Spencer answers the challenge he should challenge Yoshida 

mattcake
mattcake

Boring. Tip some runny poop over them instead.

vadagar1
vadagar1

is Notch Swedish???


if so did he pay 50% of his fortune as taxes? I hear they have some nice taxes for rich people in Scandinavia

ecter1216
ecter1216

I dont get this...Yes it bring up awareness...but how about you just donate? People do the challenge so they don't have to donate. Throwing ice water on you is way easier than donating money and thats sad.  IT would be really cool and show alot of generosity and compassion if they did the challenge to raise awareness and also donated. 

jemoedr
jemoedr

I suppose they also donate as well?

Trender_man
Trender_man

Bobby Kotick would probably melt if he did it

saltlife225
saltlife225

Can we put this ice bucket crap to an end already?

daikkenaurora12
daikkenaurora12

Glad they arent setting themselves on fire.  And this is for a good cause.

dribblesbarbax
dribblesbarbax

Someone challenge Randy Pitchford. I hope he gets pneumonia. 

saturatedbutter
saturatedbutter

Can I get a compilation of hot girls in bikinis taking the challenge?

For science reasons.

prats93
prats93

Can't wait for the inevitable Phil Fish challenge. Cliffy B will be the one to do it.

godfather830
godfather830

Elon Musk was challenged by Bill Gates, not Mark Zuckerberg. Fix the article.

abcdefgabcdefgz
abcdefgabcdefgz

why cant people just donate the money without the gimmicky stuff like this?

jasonlane007
jasonlane007

Everyone's talking about it, so its working right ?
This is how you raise awareness, not by donating millions, but getting yourself heard, even though he was silent lol

Pupchu
Pupchu

Call of Bucket: Advanced Water announced

Fursnake
Fursnake

Can we see Kotick do the acid bucket challenge instead? Pretty please?

label07
label07

This is such a dumb craze right now, almost as dumb as "no shave november".  From what I've seen/read so far this is to acknowledge LGD....how bout donating money instead of doing this retarded challenge, oh wait that's not news... lol

hystavito
hystavito

@vadagar1 Maybe rich people in Sweden do what rich people all over do, find ways to avoid and reduce taxes :).

theshorterbus
theshorterbus

@ecter1216 i would imagine they donate also. I would also imagine donations for the organization have probably had a significant jump since the publicity. Of course I'm only speculating, but I feel it's a better assumption than the alternative. 

cratecruncher
cratecruncher

@ecter1216  Think it through.  Do you really think Bill Gates would pour a bucket of water on his head to AVOID donating?  The man gives away billions to charities.  They do the challenge because it gives them a chance to appear like normal human beings to the rest of us.

daikkenaurora12
daikkenaurora12

@Jawehawk-DK I was trying to figure out why people were doing this.  Then I looked it up.  Its actual for a cause.   

ESB
ESB

@prats93 Phil Fish just got challenged by TotalBiscuit this week!

I doubt he will even respond to this though.

Slyven
Slyven

@abcdefgabcdefgz Last year when people "just donated money" in the period between July 29th and August 17th, ALS Association received $1.7 Million dollars.

With this "gimmick" in the same time period (July 29th till now) the ALS association has reported that number has increased $13.3 million. AND everyone is talking about the challenge, ALS, and building a community of campaigning. 

So I suppose the simple answer is: It's effective. 

parkurtommo
parkurtommo

@label07 It's to raise awareness. In the case of celebrities, it's not just a dumb challenge, it's something a lot of people will see,, and subsequently, they will be more aware of ALS. Makes sense, really.


Now if you're doing this just as a normal person with no fanbase or fame, of course the challenge is pointless. Although ceratinyl a good technique to wake up if you're kinda sleepy in the morning. ;)

mdign
mdign

@label07  Ever heard of No Sony September? It's my favorite month of the year.

StHapns247
StHapns247

@label07 Maybe look it up? It is to raise awareness for ALS and the requirement is that you donate as well as dump the water on your head.

ecter1216
ecter1216

@theshorterbus @ecter1216 Most do not donate. Thats the point. You would think that they would but only a few who do the challenge have actually donated. And if you google it there has not been a rise in donations either. 

Talis12
Talis12

@waffleiron88 @Pupchu with the Premium Advanced Super Plus Extra Limited version a freezer tray is included to make your own

homelessgamer
homelessgamer

I really wish I didn't get that reference lol.

theshorterbus
theshorterbus

@ecter1216 @theshorterbus you may be right, like I said, I am only speculating. Really is too bad if it's the case. All these gone viral, with no real benefit to the research and organization. a shame, and missed opportunity. 

Jaxith
Jaxith

@tableofjapan  I get that you're just trying to be a trollish jerk, but I'm pretty sure that extra 11.6 million dollars raised would more than cover the cost of the water...  Heck, the cost of all the water used for this challenge could probably be paid by one person quite easily.

The fact is though that this isn't a charity to improve living in third world countries.  This is a charity to help an entirely different set of people with very serous problems, and your reaction to that generosity is kind of disgusting  There are lots of people in this world who need help, and making a demeaning comment like yours of any one of them is horrible.

There *are* charities that do important work improving the situation of desperate people all over the world, and if you really cared about them, you would be supporting those organizations rather than making ignorant insults toward other people trying to do equally valid good work.

Slyven
Slyven

@tableofjapan @Slyven @abcdefgabcdefgz Funny you should say that. I'm from Ghana, born and raised till I was 19. And you are right, there are places in the world that are in sore need of help that is not coming.

It would be great if everyone banded together and decided they were going to save the state of the worst of the developing word. Hell, just a handful of countries would be fine. 

That is not going to happen. The "all that clean water could go to Africa" is kind of a cop out. That is not even logistically feasible. Nevermind people are lazy.

What WILL happen? The social media crazed world will jump on the bandwagon of viral campaigns like this. And you know? Compared to clicking a "like" button, I am actually all for this nonsense.

Nevermind the over 780% increase in donations for the time period, it's doing all the other things these organization would love to see, mainly increase awareness.

Yeah sure the reason people donate or do the challenge could stem from narcissism, or generosity, being a sheep or taking a stance, as long as there is no overt coercion, it is cool with me.

This is one of those times where a stupid social media campaign is actually making an impact. How long will that last? Who knows, but the world is a little better for it while it lasted.  

OldDirtyCR
OldDirtyCR

@abcdefgabcdefgz @StHapns247 @label07 I donated $50 to ALS because of the bucket challenge bringing it to my attention.

You raise awareness to the ISSUE by doing interesting things. No one is going to listen to a depressing boring speech about LGD at face value. This gets people intrigued enough to go check out the information.

I think abcdefagababz and tableofjapan are the same person

xeidog69
xeidog69

@tableofjapan @StHapns247 @label07  cause having a depressing commercial would cost funds and depress people in turn making them change the channel or disregard it altogether.


I was unaware of such fundraising until I saw all the challenges people are doing. Sometimes Viral marketing is the best solution, Now more than ever with the social media and people never being disconnected from it.


By people uploading their videos they in turn are doing all the work in spreading awareness.


xeidog69
xeidog69

@Jaxith @tableofjapan  I think people like the challenge as it is kind of a practice in humility and taking it along with doing something good for others. win win..