Microsoft, EA expand executive suites

Former EA-er John Schappert now heading Live efforts; ex-Palm-er Barry Cottle tapped to top EA Mobile.

Last month, Microsoft announced it was losing Xbox marketing chief Peter Moore to EA Sports...and replacing him with former EA executive Don Mattrick. Today, the company announced it was hiring another ex-EA exec, John Schappert, to head its online gaming efforts in Xbox Live and Windows Live.

John Schappert

In 1994, Schappert founded Florida developer Tiburon Entertainment, which went on to become EA Tiburon, maker of the megapopular Madden NFL series and much less popular Superman Returns. At Microsoft, he will assume the all-new position of "corporate vice president of Live, software, and services." He will report to Mattrick, the senior vice president of Microsoft's still-unprofitable Interactive Entertainment Business, which includes the Xbox and Games for Windows units.

Meanwhile, back in Redwood City, California, EA today announced that it, too, has hired a new executive. The publisher has appointed Barry Cottle, former COO of Palm Computing's mobile content and wireless service divisions, as senior vice president and general manager of EA Mobile. EA Mobile is part of EA Casual--one of EA's four recently reorganized divisions--and was created after EA bought independent mobile-game developer Jamdat in late 2005.

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43 comments
packernation31
packernation31

looks like microsoft is trading employees with EA

sunnystarz
sunnystarz

microsoft is best friend with EA sports is not a bad thing

bigmick07
bigmick07

Looks like Microsoft wins, by taking two corporate leaders, and losing only 1. But i think we'll all miss Peter Moore at Microsoft.

skyman_1981
skyman_1981

This kind of makes me think of a merge or buyout. I know EA is huge but in comparison to MS, it is very feasable.

rav44
rav44

wow, 360 is gonna have a lot of exclusives in 2008.

MasterChief725
MasterChief725

im gonna miss peter moore...the way he said xbox 360 was frikin awesome

diablo_del_bano
diablo_del_bano

10 billion dollars is chump change to a company that makes over 50 billion dollars per year

neonblueshadow
neonblueshadow

ummm Nintendo is profiting for every Wii sold. the Wii hardware isn't costing much at all.

Pie_FOREVER
Pie_FOREVER

VolcanoMan001, I think you're the one who should keep dreaming. You obviously don't know **** about economics. Tell me this, why are Nintendo and Sony happyily meeting margins and not making a loss on every console sold while Microsoft continues to lose a substansial amount on advertising, the hit they took for their warranty, more advertising, as well as all the money they have yet to make back? Neither Sony nor Nintendo are in that position. You're fooling yourself into believing you're better than everyone else. The fact stands their game division. Whether you'd like to admit it or not, the facts are there. And you're just in denial

VolcanoMan001
VolcanoMan001

Keep dreaming Pie_FOREVER. They do NOT look at the money as "added up" they look at it quarterly and yearly. Once they make a single dime in profit (projected at the end of this year even with the 1 billion charge) then that will be all the justification they need. You just don't understand; the earnings reports looks for lessening losses. As long as the losses are not becoming greater then investors are happy because they recognize that any new expansion comes with years of initial loss. It is called "investment".

Pie_FOREVER
Pie_FOREVER

It's sad to see people get disagrees for stating fact. The fact stands Microsoft hasn't made a single penny of profit from their entertainment/game division since it started. They are reaching nearly 10 billion dollars of money they have yet to make back, and it's a hole growing ever deeper. I don't get why Microsoft thinks they can pull this off. This isn't going to last forever. If you think 10 billion dollars is "chump change" to Microsoft (as many would use in their arguments), you have never been to an economics and marketing class in your life. 10 billion dollars is not chump change to ANY company. Microsoft's gaming division is failing, whether you like to hear it or not. It's fact and not some biased fanboy spouting garbage about another company. You can go spend a few minutes on Google and look it up yourself .

maxxorz
maxxorz

I'm gonna miss Peter Moore :(

fiskmaas
fiskmaas

Seconding _UweBoll's comment.

pete_merlin
pete_merlin

who cares. give me a good game dammit!

GMAN32X
GMAN32X

LOL, this is like a Fantasy Management League. I'll trade you my Chief Marketing Officer for your Corporate Vice President and a first round draft pick.

The_Fell_One
The_Fell_One

Prtofdacrowd: EA owns 25% of Ubisoft, and EA is looking to finish that off until they have the voting majority, so it won't be long until Ubisoft and EA are the same publisher. So you might say that Microsoft is already getting good with Ubisoft.

demoralizer
demoralizer

Maybe MS is giving up and EA will take over for the Xbox brand. It would be better then making their own console, the xbox has an established base with the highest attachment rate with a booming online marketplace and super successful Halo franchise. What does this mean for Xbox fans, exclusive EA titles.

darthzew
darthzew

I hope this guy decides to get more ambitious than he did with Superman Returns, if not it might not be so pretty.

baller72
baller72

Ok it seems that Microsoft has Ea all rapped up...maybe Sony should try to get good with 2k sports.

Prtofdacrowd
Prtofdacrowd

There are more publishers than EA, maybe MS should try and get someone from Ubisoft! Maybe then we see the LIVE service live up to its full potential!

maxmax1234
maxmax1234

John Schappert? sound really american

Rentago
Rentago

EA IS TRYING TO TAKE OVER MICROSOFT ALSO!!! UBISOFT WASN'T ENOUGH! And yeah to the person below who was asking, Yes they are making money, but that money is pretty much recovering what they lost from everything else, so they are filling a half empty glass that was once full.

AL13NK1LL3R
AL13NK1LL3R

well i thought peter moore was going be take bill gates place?? now i'm confuse

konradak
konradak

Hmm,,, Only time will tell how this will turn out,,

TheVinster
TheVinster

A bunch of switcheroos going on.

sonic0491
sonic0491

the guy who made the superman returns game is partly in charge of their games division..... oh no

vaejas
vaejas

Hmmmm, kinda looks like J Allard before the makeover...

Themilkman418
Themilkman418

and SONY is making more of a profit from the PS3?

RaiKageRyu
RaiKageRyu

All they did was sorta trade employees

jenova
jenova

Get ready for more microtransactions and other such shenanigans.

DJSMITH007
DJSMITH007

"still-unprofitable Interactive Entertainment Business, which includes the Xbox and Games for Windows units." Isn't Microsoft doing well...?

evolutionex
evolutionex

Heh, i thought they were giving away bigger luxury apartments :P good news i guess?

the_real_VIP
the_real_VIP

EA is trying to go into gaming monopoly, Microsoft is trying to go into computing monopoly.

_UweBoll
_UweBoll

Looks like Hitler is getting even friendlier with Satan.

-The_plague-
-The_plague-

[This message was deleted at the request of a moderator or administrator]

AnFangs_Endes
AnFangs_Endes

"Microsoft's 'still' unprofitable Games Business" :lol: