Madden creative director, EA Sports CTO depart

Ian Cummings and Richard Wifall leave Tiburon development studio; heading up Row Sham Bow game company.

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This year's Madden entry--despite what happens with the NFL labor dispute--will hit the field on August 30. The game will place a heavier focus on concussions, but what it won't have is its creative director or chief technology officer.

Cummings saying goodbye to the series…with guitar in hand.

In a post on the official Madden blog, Madden 12 creative director Ian Cummings announced the end of his tenure at the central Florida-based Tiburon studio.

"After nearly 11 years with Electronic Arts, I have decided to seek opportunities elsewhere. My time at EA has been an incredible ride," he said. "From my days in QA to my recent years as the creative director for Madden, I always found myself surrounded by the most talented people in the industry."

Another high-profile EA Sports employee also tendered his resignation recently. Chief technology officer Richard Wifall tweeted that his last day at the Madden studio was on Friday, April 15, and that he's looking forward to his next project.

Rumblings of the resignations first came via sports gaming blog PastaPadre, which reported last week that "several high level members" of the Tiburon team were "on their way out" and headed to "new studio founded by a Tiburon executive."

And according to gaming blog Joystiq, that new studio is called Row Sham Bow, and it is based in nearby Winter Park. Additionally, the studio was founded by former EA Tiburon general manager Phillip Holt.

Wifall confirmed to the site that he was teaming up with Cummings, Holt, and "several other talented individuals" at the new development house, but he wouldn't offer anything, saying, "We aren't ready to talk about our plans just yet."

For more on the forthcoming Madden title, check out GameSpot's previous coverage of Madden 12.

Discussion

18 comments
bguy9
bguy9

Good riddance.

Stonecutters908
Stonecutters908

Oh no! The guy responsible for overseeing the spectacular collapse in quality of one of the most previously consistent sports titles in gaming is leaving the company? Darn? Madden 2006-2011 are broken pieces of crap. good riddance.

Irondan21
Irondan21

Just because you made one suggestion (years ago) that the cover athlete should be different every year doesn't make you a Creative Director.

laplace985
laplace985

I'm sad to see him go. He did a good job in 2005. Madden 2005 was awesome so in his mind, why fix it if it's not broke. It don't matter how many years go by lol. Now that they are finished on the creative aspect of the game; they can focus on what most of us gamers have been asking for; concussions lol.

Irondan21
Irondan21

First time I've heard "talented" and "new development" in the same article as Madden.

maverick_76
maverick_76

Hilarious comments below; like so many others, EA could have fooled me with the existence of a creative director considering the lack of creativity in the game. A stale shovel-ware title that generates sales solely because of three letters, N-F-L.

riariases
riariases

Girls must love Ian Cummings. He plays acoustic guitar, he's got facial hair and he's got a last name that no woman could resist.

DeltaSpirit
DeltaSpirit

This guys creativity in Madden showed up as much as a white crayon on a white piece of paper.

DubYew
DubYew

Madden had a Creative Director? Could have fooled me!

wmc540
wmc540

Creative Director for Madden... isn't that an oxymoron?

X_Colbert_X
X_Colbert_X

The most imaginative thing in the Madden franchise is the idea that somebody on the development team holds the title "Creative Director"

Yuusha09
Yuusha09

He obviously didn't do much work for Madden...

Richardthe3rd
Richardthe3rd

Creative director for Madden seems like a strange title when there hasn't been anything creative in Madden for years... if ever.

DarkAngeles
DarkAngeles

[This message was deleted at the request of a moderator or administrator]

TreFacTor
TreFacTor

This means nothing to the game or the customers. The head honchos make Madden the game it is every year, and if you think otherwise, simply take a look at the mapped out feature sets for M12, 13, and 14...that's right, they already know what will and won't get into the next 3 games. Ian as a face to the community, but quickly dissolved into the Corporate yes man. I gotta say though.. he went from rags to riches on the shattered dreams of gamers everywhere... for that he should be despised.

einsp
einsp

Madden just can't seem to keep its creative directors. But is madden really creative? It's not like Ian brought anything "creative" to this BS series anyway. So long Ian.

Decessus
Decessus

Creative director for Madden must be the easiest job in the world.