Lego Simpsons toy set revealed

Leaked image suggests popular animated family getting toy adaptation; could a video game also be in the works?


Beloved animated TV show The Simpsons, one of the longest running series in history, is getting its own line of Lego toys, according to a new report.


Eurobrick member Carlos S has posted an image of the 2523-piece playset, which will reportedly feature the iconic Simpson home at 742 Evergreen Terrace, as well as minifigures for main characters Homer, Marge, Bart, Lisa, and Maggie, and Ned Flanders.

If the Simpsons Lego toy set is indeed real, a video game adaptation may not be far behind. The Danish toy maker has a history of pairing its physical toy sets with game adaptations, as it has done with popular franchises like Harry Potter, Star Wars, Lord of the Rings, and Pirates of the Caribbean.

The Lego Group senior development manager Darryl Kelley told GameSpot in October 2012 that part of the success of Lego video games comes from Lego's ability to cross-promote with the corresponding physical toy set.

"We've learned from the past that we need support to make sure that every game is supported from a core theme that we have physically available to our consumers," Kelley said at the time.

Though most of the biggest entertainment franchises have already been spun into Lego video games (Harry Potter, Star Wars, Lord of the Rings, Pirates of the Caribbean), Kelley said there still exists a "great opportunity" for more games based on major franchises. This would potentially include The Simpsons.

The Simpsons series writer Al Jean addressed the possibility of a new Simpsons game in August 2013, saying, "We've talked about it. I think there will be."

Lego series game developer Traveller's Tales is currently working on a Lego: The Hobbit, due out sometime in 2014. The Simpsons franchise is already proving popular for Electronic Arts, as mobile game The Simpsons: Tapped Out recently surpassed $100 million in lifetime revenue.

The most recent new Simpsons title for consoles was 2007's The Simpsons Game, in which the Simpsons family discovers they have been licensed for a video game.




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Eddie Makuch

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.
The Simpsons: Tapped Out

The Simpsons: Tapped Out

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88 comments
AJ Loferski
AJ Loferski

It looks a lot like my house down here in Alabama!

Johnnie Turner
Johnnie Turner

Now they have no reason to go back to Blocko Land. Anyway, great news. If they bring out a Lego Simpsons video game, I'm buying it on Day 1.

James Narramore
James Narramore

AJ Loferski/ David Youngman Looks like a good summer project

deadpen
deadpen

Would have been nice about 25 years ago when I was 8, thanks lego.

xcollector
xcollector

If i were a kid I would want this lego set. Why didn't they release this back in the 90s. Isn't simpsons dead now. 

ziproy
ziproy

Gotta say this article's existence is a bit of a stretch, since this has NOTHING to do with video games like you're trying to insinuate for some odd reason...

Edwin Ngo
Edwin Ngo

"Get a life" = 3 words! = Half Life 3 Confirmed!!!

Jak Gibberish
Jak Gibberish

In the future I sense them making a whole set of all the characters and the houses. Then so many people will get the idea of making a stop motion Lego Simspons episode and upload it onto Youtube only for Fox to then later complain and get it taken down, with the original people who bought them all and set the animation up to get the blame!

Ash Aspin
Ash Aspin

Why buy lego when you can buy minecraft

Aaron Moffett
Aaron Moffett

2523 lego pieces to step on in the middle of the night, d'oh. :-(

DawnBlue
DawnBlue

So, what part of this is gaming news?

Justin Roane
Justin Roane

This isn't a video game. What the hell. That's a toy.

Chris Amyotte
Chris Amyotte

That's awesome! Still waiting on an official Breaking Bad set/game though...

Dustin Spino
Dustin Spino

It can be yours today for the low price of..... 500 dollars!

David Nobili
David Nobili

2523 pieces... that'll end up costing about 600$. Lego prices suck.

John Thebault
John Thebault

Lego's, still cost an arm and a leg for something you have to put together, way too overpriced.

Edwin Ngo
Edwin Ngo

2523 = 2 + 5 + 2 + 3 = 12 = 1+ 2 = 3! Half Life 3 Confirmed!

TriggerManX97
TriggerManX97

I owned and actually really liked the Simpsons Game when it came out, so this would be great.

hadlee73
hadlee73

@xcollector They're up to about season 25 or 26 now. Someone must still be watching it.

Gelugon_baat
Gelugon_baat

@DawnBlue 

The speculation. ;)

Also, you may want to be reminded that there is no unanimously-agreed-upon convention for what defines "news".