The Simpsons: Tapped Out revenue passes $100 million

Life-to-date digital net revenue reaches new milestone since launch in August 2012; EA posts $105 million profit for quarter ended September 30.

The Simpsons: Tapped Out has now generated over $100 million in life-to-date digital net revenue, publisher Electronic Arts announced today. The game was released in August 2012 and has been in the top 20 iPhone grossing games in the United States for all but 12 days since launch, EA said.

The news came as part of EA's latest earnings report for the quarter ended September 30. Overall, EA posted a profit of $105 million on $1.04 billion in revenue.

"EA's strong second quarter was driven by great title launches, continued digital growth, and financial discipline," new CEO Andrew Wilson said in a statement.

"While we have made good progress in the first half of the year, we remain focused on executing our FY14 plan and delivering a full slate of amazing games and services to players on current and next-generation consoles, mobile, and PC," he added.

Also in the report, it was confirmed that EA had to pay around $40 million in college football settlement expenses related to the settlement between EA and a group of former athletes.

Looking ahead, EA said it expects net revenue for the holiday quarter ending December 31 to be $1.65 billion.

EA also disclosed a number of operating highlights and metrics. On a year-to-date basis, the NCAA Football Ultimate Team, Madden NFL Ultimate Team, NHL Hockey Ultimate Team, and FIFA Ultimate Team each grew year-over-year, the company said.

Overall, FIFA Soccer digital net revenue was $145 million in the first half of the fiscal year, representing an increase of 25 percent year-over-year, the company said.

EA's mobile and handheld digital net revenue for the quarter was $105 million, up 19 percent compared to last year. The company also reiterated that Plants vs. Zombies 2 has been downloaded more than 25 million times on iOS since launch in August.

The game hit Android platforms last week.

EA's other major mobile game, Real Racing 3, has been downloaded over 70 million times and sees an average of 18 million monthly users.

EA will hold an earnings call discussing the results and answering questions beginning today at 2 p.m. PDT. Check back later for more.

Written By

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

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Discussion

47 comments
MondasM
MondasM

it is farmville (well sort of, it's not a game a gamer could enjoy) with the simpsons' graphics, it is a rip off... :(

Spyre1984
Spyre1984

I loved the idea of this game! 

Building the Simpson's town, as you see fit? What Simpson fan wouldn't want to do that? When everyone and their dog is a Simpson fan, this idea is going to pull tons of people in, but the actual gameplay mechanics are stripped and completely dull. 

The only enjoyment I got, was from the first couple of clicks on my favourite Simpson characters. Listening to them chirping quotes that I recognize from the show. But the game started turning into a daily job, than an entertaining time waster. 

You will load it up, click on all your completed character tasks, then order them off to repeat the same task to be completed the next day. That's about it! There's no drive to decorate, and readjust the town layout. Not to mention that the controls for doing such a task are rather clumsy, and difficult.

Then there's the business model. Quite frankly I think the mobile business model of free to play, and pay to speed up, should be scrapped. If only it did not work so well, as this article clearly proves. It's not free to play, it's free to look at, and costs money to play. The cost of buying half the ingame items and characters are ludicrously expensive, and they drive and hammer those sales home with continual marketing gimmicks and gestures to tempt players into spending more.


This game is depressing. The idea behind a Simpson town builder, is an awesome one, that deserves to be done properly. This, just isn't it. :'(

A-Typing-Llama
A-Typing-Llama

I'm quite surprised this game has generated so much cash, It was such a disappointing Simpsons title for me. It's just a virtual ant farm that gives you the option to pay for more ants. (Simpsons characters and buildings etc.)

What ever floats your boat, I guess.

nyran125tk
nyran125tk

can someone tell me why we as a public should give a shit about EA's 100 million dollar profits in 1 month? Im guessing thats AFTER all wages are paid. Is that really information we give a shit about? Anyone? Is it important to us for any reason? I couldn't give a shit if their profit was $5. But i DO give a shit if their games are made well and their games are good.


Yeah EA makes 1.6 Billion dollars in profit and i care...why? 

warriors30
warriors30

I enjoy all the funny little details (fan service) but the game itself is super boring...just like every other game of its type.

Stopped playing after two hours.

khaos107
khaos107

This game is a complete cash grab. My buddy was playing this at my house and I was not only disgusted as a gamer but also as a Simpson fan. Such a shallow game and they want you to buy everything, What a shame!!

Diegoctba
Diegoctba

Another prove that IOS gaming it's the way to go. Congratulations for EA and Apple for this achievement.

ACMC85
ACMC85

This is new to me too. I am a big fan of the simpsons, but not big enough I guess.

bbq_R0ADK1LL
bbq_R0ADK1LL

A couple of my friends have been playing this & I finally gave in this week to give it a try.

I recently heard someone describe the definition of a game as something where there is a failure state (they included games like Beyond: Two Souls because there are still less than optimal outcomes, if not a Game Over screen). This app has no possibility for failure, it simply rewards you for time spent, which means frequent, rather than long sessions.

It's OK & I'll probably keep going for a while longer, but I hate microtransactions in anything & this is certainly not the "game" to change my mind.

Nergathh
Nergathh

This is the worst kind of games, it only tries to exploit you.

eternaldragoonx
eternaldragoonx

I hate every single person who supported this with a microtransaction.

ANUBISZER0
ANUBISZER0

Never even heard of this thing before now.

Zidaneski
Zidaneski

I just started playing this game this week. I like it, haven't spent a penny and the game doesn't hound you to be addicted to it like other similar games.

Hurvl
Hurvl

After reading Apple's quarterly profits, EA's profits seem quite small, but they're different businesses so it's not a fair comparison. When it comes to "evil" corporations, I'm happier that EA makes a profit, because they might actually make something I'm interested in buying. I'm surprised that a mobile game can get such large numbers, but that's why formerly AAA-console/PC-game-only companies talks about mobile and other uninteresting platforms with such enthusiasm.

PETERAKO
PETERAKO

now, thats just sad. that sorry piece of crap is barely even a game.

AdderD
AdderD

Why is this joke of a game so popular?

immortality20
immortality20

I hope they do another console game, I really enjoyed the Simpsons Game that came out like 5 years ago. Give me more!

skabb15
skabb15

Where are all the idiots saying how EA is a failing company. Funny how they are all over any story that even mentions EA except for the stories talking about how well they are doing...

catsimboy
catsimboy

So it's been out a year but just passed a $100 million whereas GTA V probably passed that in the first five minutes. I'd say REAL games are still where the good money is at too bad big publishers are so risk averse they'll happily make a dozen crappy mobile games for every AAA title.

thread-of-red
thread-of-red

@nyran125tk Gamespot lets us know how companies involved in the game industry are doing financially from time to time, because you know, it effects the games that they are making, you idiot. Just don't click on the article next time fuck face:)

Spyre1984
Spyre1984

@khaos107 Completely agree. I wrote a lengthy review for it on iTunes, detailing my disgust at this money grabbing game.

sTyLnK
sTyLnK

@khaos107 You can have just as much fun without spending a penny on this game. You still get a lot of great stuff in the game. If you want to spend any money though, why not? There's no difference between spending money on this game and spending 60+ dollars on a console game. Absolutely nothing.

chibi-acer
chibi-acer

@AdderD Don't confuse financial goldmine with popularity.  It's 1% of the player base spending ridiculous amounts of money ($100+) on this game.  People who either have way too much money or just a lack of sell control.  Probably the same people who form gambling addictions.

astralislux
astralislux

@immortality20 That's still a great game to play. But this game is different. It would be nice if it was in full 3D, though.

skabb15
skabb15

@immortality20 Which one was that? I enjoyed their open world racing game, cant remember what it was called. I also used to sneak the old NES and SNES games past my mom (we werent allowed to watch or play the simpsons. This was back when the media was talking crap about bart and butterfinger dropped The Simpsons as their spokemen.). Bart's Nightmare? Classic! 

super_tramp_tri
super_tramp_tri

EA bankrupts numerous branches but is somehow able to keep one of the longest running TV program's from failing in the gaming industry.. I suppose we are lucky that EA can't make all preexisting franchises in life fail.

chibi-acer
chibi-acer

@catsimboy GTA V cost over $100 million to make, whereas the Simpson's game was probably created for less than $100,000.

skabb15
skabb15

@catsimboy  "The game was released in August 2012 and has been in the top 20 iPhone grossing games in the United States for all but 12 days since launch..."

Anything to add, haterbaby? What did your mobile game rank? How much money has it made? Or would you like to take credit for GTA V?

mocano40
mocano40

@catsimboy You cannot compare both games, it's like comparing vaseline to sh*t, similar texture different product.

What you have to see if how much it cost to made Tapped out Vs GTA and then compare the money each has earned base on percentage.

skabb15
skabb15

@Tripwolf @skabb15 No, i dont. Do you work for someone other than EA in the industry? Sad either way. What upsets you more? The fact that EA hasn't gone under? That they are doing so well? That Im right? Or that I dont think you are cool and therefore I choose to think before I jump on the popular bandwagon? Again, sad either way that you are so small minded and ignorant.

skabb15
skabb15

@super_tramp_tri its always some excuse huh? Did you read the article or just rush down to the comments section to run your mouth? Only the first two sentences were about The Simpsons. There is still room below for you to try again tho. Good luck!

Setho10
Setho10

@mocano40 @catsimboy Exactly. The Simpsons probably cost a million to make at most. Maybe only $500,000. So it has likely had at least a 100x return on investment. GTAV made about a billion dollars so far but it cost over $250 million to make an market, meaning they have a 4x return on investment. While pure dollar returns are a good metric for success, wise investors will tell you that high margin businesses are often a better investment than businesses that may make more money in the absolute sense, but don't see as high a return on investment. According to this report EA earned only 10 cents for every dollar spent. That is actually quite a good result for the company which rarely makes more than 5 cents on the dollar but compared to, say, a pharmaceutical company which can make 20 or even 25 cents on the dollar EA is not hugely successful. The margins for successful mobile games are much higher than successful AAA games. Battlefield 4 likely cost between $150 and $200 million dollars to make and market. Meaning they are likely going to see a 5-10x return on investment at most. That's not a great margin meaning it isn't a wise investment for the company compared to The Simpsons. Make sense?

drsw36
drsw36

@Tripwolf: Skabb15 got a point. Whatever you like EA or not you can't denied that they are doing well and this mean they succeeded as a company. For a company to survive you have to make as much money as possible and they succeeded at that.

Tripwolf
Tripwolf

@skabb15 Please, show me the wonders of big business. Enlighten me as to the joys of being sold small pieces of a game and being nickle and dimed like the lemming you are.

Nom, nom, nom. Eat up. Lemming.

super_tramp_tri
super_tramp_tri

@skabb15 @super_tramp_tri ..and this somehow deters purchasing and closing of # of studio's in what way? Studios that were financially stable before EA bought them out and ruined them. How about fighting the good fight with a company worth fighting for.

astralislux
astralislux

@Setho10 @mocano40 @catsimboy I wouldn't be surprised if this game wasn't made in the basement of one of the writers for less than $30k. It almost has an indie feel to it and they're unapologetic for it.

skabb15
skabb15

@Setho10 @mocano40 @catsimboy Well put. But you made a HUGE mistake. You are trying to reason with teenagers on the internet. Facts, stats, logic and proof dont fly here son! Take that noise somewhere else! =D J/K, very well written and reasoned.