It Would Be a "No Brainer" for Activision to Buy GTA and 2K Parent Company Take-Two, Analyst Says

An analyst explains why Activision would want to buy Take-Two.

By now you might have seen reports on the possibility that Activision is interested in buying Take-Two Interactive, which owns Grand Theft Auto V developer Rockstar, and 2K Games, which publishes Bioshock, Borderlands, and other big game series. There's little evidence that it will happen, but according to Benchmark analyst Mike Hickey, the deal would make a lot of sense.

"For Activision, acquiring Take-Two Interactive would be a no-brainer, in our view, circling some of the strongest development talent and owned IP in the world, within a company that has nearly $1 billion in cash and trades at a comparably lower multiple," Hickey said in a report published Friday.

According to Hickey, Activision's and Take-Two's interests align at least in part because of a shared interest in the movie business. In December, Take-Two president Karl Slatoff stated interest in movie adaptations of the company's games, and Rockstar co-founder Dan Houser has previously mentioned they've explored Grand Theft Auto movie deals in the past. Hickey adds that Activision may be in the process of forming an internal movie studio to adapt its games, and that this could in part be related to an "emerging romance" between Activision and Take-Two that could lead to an eventual acquisition.

Hickey also cites the decline of World of Warcraft subscribers, increasing competition against Activision's Skylanders franchise from Disney Infinity, and possible Call of Duty fatigue as reasons for Activision to acquire Take-Two. Owning Red Dead, Borderlands, and other games along with a potential movie adaptation of Grand Theft Auto "would seem like a very smart move for Activision," he said.

Emanuel Maiberg is a freelance writer. You can follow him on Twitter @emanuelmaiberg.

For all of GameSpot's news coverage, check out our hub. Got a news tip or want to contact us directly? Email news@gamespot.com

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Emanuel Maiberg is a freelance writer in search of the Citizen Kane of burritos.

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Discussion

446 comments
KrazzyDJ
KrazzyDJ

I hope this never happens. Never !!!

deathblow3
deathblow3

worst idea every. activision would ruin take 2 and the gta franchise along with all others.

OrgeLambart
OrgeLambart

nice, yearly GTA games, with 50 dollar season pass to boot... Only good thing is maybe we'll finally see Red Dead get some PC love, and that Bully 2 game we've been waiting years for... heck Bully will also get yearly releases. 

Jshaw71
Jshaw71

After just hearing about EA (iirc) becoming a techically an independent company by buying their own value, I think Take2 should do the same, that way they can operate freely, and to activision I say: Whats wrong losing Call of Duty players to better games? 

homey_d_clown
homey_d_clown

As a gamer, this rumor sucks!

As a Take2 stock owner this rumor is interesting ($$$).

Business sense doesn't always make profits, and has killed many franchises.

sonypony4eva
sonypony4eva

GTA 6 will be a military shooter, and the goal of the entire game is to stop a nuke attack....It will be coming from Activision so yeah lol....

punkpunker
punkpunker

cant the United States stop big companies from taking over their competition and becoming a monopoly?

TheWatcher000
TheWatcher000

Yes, it sure would be.


Because only someone with no brain would want this to happen.


Shut the f.uck up, shill analyst.

pwc2
pwc2

While It may be good for Activision, I'm not so sure for consumers. :(

tokyogaijin
tokyogaijin

So very often this site is like the Enquirer of the gaming industry. Or worse, the Weekly World News. While you're at it, tell us if Bat Boy is going to run for President again. (-_-;)

Rumor-mongering does not a legitimate article make.

Marky360
Marky360

Don't see what everyone is so upset about I mean everyone loves GTA so much well Activision will likely asure you get a new GTA game every year much like Call of Duty so you'll have more of them to play instead of just one or two a generation like now. Me Personally I don't care as I haven't really enjoyed the GTA series since San Andreas I just figured GTA fans would like this news as they would likely get a new GTA every year not to mention Activision is probably one of the richest pubs in the industry so GTA's budget will likely increase immensely meaning Rockstar could do a lot more.

rarson
rarson

For Activision, yes, this is a no-brainer. For Take-Two, it would be no-brain. Take-Two doesn't need Activision, and stands to make a lot more money staying independent than becoming just another piece of the Activision umbrella. The best thing about Take-Two is that they seem to understand that not flooding the market with sequels helps protect the value of their IP. I doubt Activision would be able to show the restraint necessary to handle Take-Two's IP.

mizifih
mizifih

Jesus Christ, please, don't let it happen! Please! Nooo! Oh God!

tj_jay
tj_jay

Activision may buy Take-Two and 2K Games I can't wait to play Call of Grand Theft Red Bordershock that game gonna be awesome!

flyincloud1116
flyincloud1116

Whom ever came up with this premise has "No Brains."

mikebarretto24
mikebarretto24

Rockstar are worth more than 1 billion, I think that if Activision buy Take Two Rockstar will go solo taking GTA with them.

l0ngshot
l0ngshot

Look at Diablo III. I mean real money auction house? I'd be damned if that idea came from Blizzard but I'm 100% sure it came from Activi$ion. After months and months of crying from gamers (including me) about how it ruined all the fun of getting loot, they finally decided to scrap it. Look our gamers, activi$ion is coming to kill all games.

l0ngshot
l0ngshot

The decade when game developers succumbed to the greed. Don't let this happen or the gamers would need indie developers - like a thirsty traveler in a desert. 

Vodoo
Vodoo

Speaking of Red Dead...

ArabrockermanX
ArabrockermanX

Well if this happens I'm definitely going Nintendo/PC all the way... Take Two is one of the few third party publishers that makes games that are worth a damn and I think GTAV living up to hype in all forms is proof of that.

BrokenChaos666
BrokenChaos666

This is a nightmare scenario! Please please please never let this happen! Rockstar and all of it's amazing games will be RUINED!

YIGIF
YIGIF

Its never been about you and that can be hard to wrap your mind around, let alone accept. A multi-billion dollar industry doesn't rest its decisions on those who buys its products and development of said products derives its inspiration, no matter how small, on the personal tastes of the developers. Should it be that way? Sure, it has been for the longest but only in the past decade has it received attention now that the monopoly philosophy seems to be the only course of action for bloated corporations with egotistical owners and shareholders possessing unregulated predacious greed. Should we accept it? No, the community should regularly keep the industry in check by not purchasing these products at full price and if at all, bring their attention to third party devs not already acquired and get involved in their development at the ground floor. 


Pretty much if we want better games we need to hold off on supporting the redundant mess the mainstream industry keeps giving us like we're junkies and support projects from lesser known but highly skilled third party studios not looking to be accepted by the homogenized mainstream.

b1ank
b1ank

I would like to say this would damage them as less people would buy these games.

I WOULD like to say that....

b74kd3th
b74kd3th

I think it's time the game business gets knocked down a little

gdainezi
gdainezi

 "This will be the day that I die" - GTA

VenkmanPHD
VenkmanPHD

Screw activision. They kept Ghostbusters from being what it should have been.

I'll never forgive them for that.

NEVER

FlyingAce1016
FlyingAce1016

If any of gamespot staff agree its a good idea for activision or EA for that matter to take control of any other company they need to get out of the field of video games & and video game journalism xD no offense I love you guys but seriously you do know most peoples opinion on this topic right?

SingletreeAve
SingletreeAve

It would also be a no brainer for me, or you, or anyone else for that matter to buy 2K. 

SingletreeAve
SingletreeAve

Is it just me, or did the headline of this article change?  Originally it was "Activision Buying GTA and 2K Parent Company Take-Two..."  I guess that  was too misleading.

donutboy
donutboy

A "no brainer"? Are you #@%* kidding me? I pray something like this NEVER happens, otherwise it'll be the end of GTA as we know it.

dark_rage864
dark_rage864

Welcome to 2010's where companies will buy other companies, shut them down and destroy everything!

kheromondius
kheromondius

Gamespot staff could you plz put who the move "is a no brainer" for???  Otherwise it is confusing.  Thanks, have a nice day!

deathblow3
deathblow3

@Marky360 dude that idea is stupid. no one would want half assed yearly releases of gta every 12 months.

deathBRINGER201
deathBRINGER201

@Marky360 But a new GTA every would be too much in fact i think it would kill the franchise. the reason COD is dying is because every year their fan base gets separated over many titles and you end up with underpopulated servers which is bad for people like me in New Zealand. Not that I have anything against COD (just an example) But to cr@p out a game every year is bad, everyone knows this you should too

mizifih
mizifih

@ArabrockermanX Why move to PC and Nintendo? Rockstar/Take-Two/2K is present on PC, like very present. Nintendo, yeah, kinda make sense... But PC!? I have a PC, not saying one is better then the other, like a PCmasterRACE "no brainer" kinda gamer, just pointing out that those companies are present on PC Gaming Market.

yboucher
yboucher

@b74kd3th only a gamer could say something as stupid as that; to want the purveyors of their own pastime to go down. You guys are rich.

ArabrockermanX
ArabrockermanX

@b74kd3th I think it is coming, look at the Wii U/3DS/XB1/Vita... The PS4's sales aren't making up for the lack of sales in the handheld/home console market. The only explanation is that we are going to see a downsize in the traditional gaming market.


Now just couple that with a crash in the mobile market and we have ourselves a nice shake up.

hardeman
hardeman

@VenkmanPHD  agreed!, what they did was an act of treason and i will forever despise them

Attitude2000
Attitude2000

@freedomzealot Price fixing...good point. It appears to be blasphemy to sell a quality title for less than $60. Someone should sue. The Madden 2005 case can be precedent.

deathBRINGER201
deathBRINGER201

@donutboy Dude I totally agree, Yearly Iterations of GTA???? Go away Activision don't you dare mess with great games because you having trouble Sh**ting out half ass titles now that no one likes cod after it went the way of the guitar hero. Rockstar make ten times better games than all of your third party studios combined and thats a fact

TheWatcher000
TheWatcher000

@yboucher @b74kd3th 



A gaming industry without EA, Activision, and Ubisuck would be bliss, and gaming would be far better off if these companies were "knocked down."


Only a casual meathead could be blind to that.