GTA: Episodes from Liberty City sells under 160K in Oct.-Nov.

Boxed combination of Grand Theft Auto DLC expansions Ballad for Gay Tony, The Lost and Damned gets cool retail reception; analyst still predicts global sales of 1-1.5 million.

In September, Grand Theft Auto: Episodes from Liberty City was being pegged as one of the fourth quarter's heavy hitters. Wedbush analyst Michael Pachter predicted that the boxed compilation of Grand Theft Auto's two Xbox 360-exclusive expansions--The Lost and Damned and The Ballad of Gay Tony--could sell between 2.25 million and 2.75 million units at retail.

Episodes from Liberty didn't set off the millions of virtual carjackings analysts predicted it would.

Now, it appears that Episodes from Liberty City didn't make the big splash many thought it would when it shipped on October 29. According to US sales figures from the NPD Group, the expansion had sold less than 160,000 units as of November 28, when the industry-research firm's November period ended. In its first three days on sale, the compilation sold under 60,000 units, with around another 100,000 units being picked up during the following four weeks.

Of course, the low October-November figure would be in addition to all the digital sales of the expansions made via Xbox Live, which publisher Take-Two Interactive does not disclose publically. Reps for the company did not respond to requests for comment, but Pacther still thinks Episodes from Liberty City will be a hit.

"I truly think that the double pack was not marketed well, and think it will be a steady seller going forward," he told GameSpot. "Clearly over 2 million was too high, but I think 1-1.5 million globally will end up happening. My guess is that Ballad of Gay Tony sells around 800,000 this year, and another 200,000 next year. Lost and Damned probably sold around 1 million overall. The real problem with the DLC is that fewer than half of all gamers ever finish the [original game's] main missions, so extra missions aren't that appealing."

Luckily for Take-Two, it had made money from the Grand Theft Auto IV expansions before either of them were released. In a June 2007 conference call, CFO Lainie Goldstein confirmed that Microsoft was paying the company $50 million to keep the expansions Xbox 360 exclusive. However, the recent appearance of Lost and Damned achievements on Games for Windows Live indicates that the add-on will be headed to the PC as well.

Written By

Want the latest news about Grand Theft Auto IV: Episodes From Liberty City?

Grand Theft Auto IV: Episodes From Liberty City

Grand Theft Auto IV: Episodes From Liberty City

Follow

Discussion

165 comments
Tevi
Tevi

Im glad xbox lost exlusivity to gta dlcmicrosoft needs to lose more exlusive titles to xbox 360.

Siimgames
Siimgames

how about you boost your sales number by releasing it for the PS3?

falldogout
falldogout

PROBABLY BECAUSE PEOPLE ALREADY GOT BOTH OF THEM FROM THE MARKETPLACE why buy liberty city episodes when you've already bought both at launch?

David-Macphail
David-Macphail

Parhar67 and anyone else replying to me. Xbox 360 fanboys should be the last ones targeting sales. No 360 game has even come close to GT 3's 15 million sold and probably never will. My god, i know you Xbots are insecure about your choice of purchase and with good reason to but there's no reason to be downright idiotic about it.

lhscouchmonster
lhscouchmonster

a steady seller? they sold 100k in a month after release. that would take 15 months of steady sales with NO dip to sell 1.5 million. this guy is an idiot

Darqness
Darqness

Well... if you bought GTA IV then you more than likely already have L&D.... why buy a bundle. Especially with no discount for those who already have lost & damned. Most people who could already bought both on LIVE.

happyfatman021
happyfatman021

If they released this on the PS3 it would surely be selling like proverbial hotcakes.

Bubble_Man
Bubble_Man

I would think that the majority of people who wanted the expansions bought them online. Also, people who own just one of those expansions are less likely to buy the retail pack because they don't want to pay to get one of the same expansions over again.

Hotwire246
Hotwire246

@ DrKill09 20gb is more than sufficient. You realise that The Lost and Damned is about 1.4gb to download and The Ballad of Gay Tony is 1.7gb. You do the math.

wahyudil
wahyudil

for the 4th expansion ... its time to buy a new game instead ...

Jedilink109
Jedilink109

I'm definately gonna pick it up...I'm just in college....and don't have money. :P

mrzero1982pt2
mrzero1982pt2

@microwin i know that but the thing is when people go buy a game, now its the opposite of what it used to be, when i was younger and saw expansion packs, i would think they were the game proper, then only to install it to say needs the game. now people have gotten to know that the expansion requires the game so they walk on by. not to mention gtaiv has had a massive install base on the 360 that they probably passed on getting both stories on one disc and just downloaded the game. that is what i do. with fallout 3 i did the same thing. its just now when people see "expansion" they have 2 choices, physical or download, and people passed on the physical and downloaded it. look at chinatown wars for the pspgo. perfect example

DrKill09
DrKill09

They should've just released it this way to begin with, and not as a downloadable. It would've broken 2 million easily that way. Poor marketing. Besides, the 360 originally only had a 20gb hard drive. No way in hell one, let alone two huge add ons would have fit on mine. Right before I sold it, I only had enough room for one demo. If Microsoft intended giant add ons, they should've either provided larger hard drives to begin with, or let people upgrade them theirselves like Sony do. But no, Microsoft won't even let you use memory cards that are not made by them anymore. :roll:

lhscouchmonster
lhscouchmonster

i wish i had a job where i could create predictions that are later found to be completetly innaccurate and nobody think twice about my next predicition. 2 million? come on, its a dlc for a game that was released a while ago. there are too many AAA games coming out right now for people to want to waste money on some dlc to a game they stopped playing a year ago.

Microwin
Microwin

@mrzero1982pt2 it doesn't whether you need the original game or not, if someone is not interested in the original why would they even play the expansion for? expansions just don't sell that much at all, it's just been a fact, it's not a surprise, it's nothing new.

Microwin
Microwin

[This message was deleted at the request of the original poster]

tevic
tevic

Very intriguing i thought it would sell more...

shorten51
shorten51

i have this game ,first person in ipswich, and its amazing. the actor for "yusaf amir" is omid djalili he's fantastic for the role

brendanhunt1
brendanhunt1

"Microsoft was paying the company $50 million to keep the expansions Xbox 360 exclusive" so microsoft didnt pay them to make it. they payed them to keep it exclusive.

mrzero1982pt2
mrzero1982pt2

yeah, me personally, i think the low sales came from folks who got scared thinking the expansion pack would work like the fallout 3 expansions: you needed the disc to play, even though the ads said blatantly DOES NOT REQUIRE GTA IV TO PLAY! i think gay tony sold tons on xbl, but the discs will sit idle on shelves out of fear, or this xmas people will buy gta iv and that in tandem and be in for a world of hurt and disappointment when they realize episodes from liberty city is a standalone disc!

Evil_Robo
Evil_Robo

@blakeney. I don't think people with flashed drives are the problem, because many, many games will sell truck loads before new year. GTA is probably too much of the same thing. I actually preferred Chinatown Wars to GTA4. Once you got over the outstanding graphics there was very little variety in the missions, and I think that has lingered in peoples minds.

LosDaddie
LosDaddie

I bought both Episodes on XBL. Thank you, Rockstar and MS! :D

blakeney
blakeney

The issue isnt with the quality, i have only briefly played it at a mates house, as im a ps3 owner. The dlc's do add more content to the game, so allround crowd pleaser? You would think so...... Problem being(alough i understand its not the main problem, i think the fact the credit dwelling masses that buy on big scale currently have no cash.) It came out exclusivly too 360.......i know it is becuase Ms payed for them rights, so dont think it should, would or could come to ps3.......but ALOT of 360 owners also have "flashed" drives and dont "buy" the game......I think the scale of flashed 360 users was overlooked when that deal went down. Im not bashing 360's in some fanboy rant atall either, Ms ive heard are taking big steps in banning all "flashed" drives, so only those with no net will be left i guess, and it will be minor figuers, to small for big buisness to worry about anyway, which will in turn level the playing field again when it comes to big buisness and 6 digit's.

x-2tha-z
x-2tha-z

I downloaded both from XBL. Best DLC I've ever played. I just wish Rockstar didn't take so long to release them. Most people had probably traded their copy of GTA IV by the time TLAD was released. BOGT was released 18 months after GTA IV. That's too damn long for something labeled as DLC.

brendanhunt1
brendanhunt1

chinatown sales were poor too. shame because gta is such a great game.

lletheri
lletheri

To add do you seriously expect 2k, what is at heart, a business, to not realise they could have sold more copies by releasing it across all platforms. They didn't do it because they fancy Bill Gates. They did it because Microsoft paid them A LOT. And their analysts probably spent ages working out the cost of releasing it exclusively vs. the cost of releasing it across all platforms and not getting the subsidy from Microsoft. And seeing as they're not idiots, and probably spent a lot of meetings and time working out which one was more financially sound, they must have gone right somewhere. The only problem was underestimating demand for this content. But the decision in itself, at the time, was made for very good reasons.

lletheri
lletheri

What the hell are you on about. It has nothing to do with a console war. How stupid are you; trying to bring in adolescent feuds to game sales. The xbox sales figures should have been higher; they weren't because of the recession and the fact as mentioned extra missions aren't all that appealing. This has nothing to do with the PS3 starting to pump out more units and having a host of great games. All the article is saying is that they expected higher sales on this one console. I do think perhaps the people working at Rockstar appreciate the fact they could have sold more copies by releasing the DLC across all platforms. Even if they had, the point is it would not have sold as well as predicted. End of.

Next-Gen-Tec
Next-Gen-Tec

Didn't L&D break some sales record for XBL, many people don't want to re-purchase L&D which is included in EFLC.

infamous13579
infamous13579

@tmorri xbox launched year before and there is more xbox in the world.now with ps3 price drop,xbox is losing.ps3 was just expensive.now,its better

phinch1
phinch1

@tmorri603 ps3 version of batman is actually 310 thousand a head and no..... games will exclusive DLC don't always sell more like tomb raider for example the exclusive DLC was on 360 yet it sold more on ps3

imprezawrx500
imprezawrx500

that's the price to pay for keeping it exclusive. cuts out at least half your gta4 userbase. 2k wont be too happy about that and will probably release it on ps3 and pc sometime.

Gen007
Gen007

yeah few people bought it in stores, most downloaded but im still gonna get the disc version.

iamnessie
iamnessie

i'm one of those 160,000 too.

ItsEvolution
ItsEvolution

I'm sure it's already been mentioned, but didn't they think that most 360 users had it downloaded already? Did they really think they were going to sell that many discs of what has already been available as DLC? I think that due to the low sales, exclusive time should be over. Time to see how the game sells on the PS3. I bet it does better on a system that you can't download it on.

polsci1503
polsci1503

My guess is because they released it at a $40 price point. You know you are going to see this on shelves sometime in 2010 for $20.

Pitlord3
Pitlord3

i have xbox 360, i like xbox, but i dont give a damn if its an exclusive just make the damn game good (in this case GTA is always good) BTW i am one of those 160,000

Kuruption84
Kuruption84

They took to long to put them out. I downloaded them both, but L & D came out when there wasn't must to play and BOGT came out during Killa season. Not a good look.

cantor2537
cantor2537

I have the PS3 version of GTA 4 and refused to get the 360 version just to play these episodes. I bought the disc set instead and while I do enjoy the games (probably because I hadn't played GTA4 in well over a year), I do think the formula for GTA is getting old. I didn't think GTA4 was all that. TBOGT has a good story and that's what is keeping me playing but the missions have a "been there done that" kind of feel. I think people are just ultimately getting tired of this franchise (and Liberty City).

Intrakitt
Intrakitt

Numbers aren't low because of no PS3 version, numbers are low because you don't have to go to the store to buy it when you can just download it on Live. I hardly think the costs to port it to the PS3 would make up for the poor reception it would inevitably receive.

tmorri603
tmorri603

@taylormadederek When I saw the sales for MW2, I could not believe the difference in the way the 2 games sold. I agree that a PS3 would hardly make a difference especially when you see just how low a game sales for the PS3 when they are for both systems. The only reason that the PS3's Batman sold more was because the Joker was playable but last I check, a few hours ago, it was only ahead by 3,000.

taylormadederek
taylormadederek

@ madSomnambulist No PS3 version? PS3 almost always sells less then 360 versions do. \ \ The 360 version of GTA4 only sold about 22% more than the PS3. A PS3 version would have hardly made a difference. \ \ Just to note the 360 version of Modern Warfare 2 sold 200% more then the PS3 version. However the PS3 version of Batman just surpassed the 360 version (by 10 000, but better then being behind). \ \ Having a PS3 version, while it helps, is not a deal breaker.

crimsonblade28
crimsonblade28

This is basic logic. Exclusive titles = less sales Just put it on the PS3 already.

madSomnambulist
madSomnambulist

Well, numbers -are- low because there's no PS3 version, on top of people having already downloaded it. Remember the equivalent for the PS2 titles? It's the same reason why there wasn't a massive run on PSPs... Rockstar eventually realized they could be making far more money and put out a non-blockbuster PS2 versions that did have decent sales numbers. The fact they didn't learn from that, I have no idea. People will not buy video game hardware just for add-ons, but can still be interested enough to spend some cash if it's handed to them openly. Rockstar waiting soooo, so so long to release this stuff is another reason, and why a PS3 version probably wouldn't even sell much. The game is nearing 2 years old and we should have a new plot and location announced and in the later half of development, instead of this. Dear Rockstar: Less complaining, more programming.

DavidRswii
DavidRswii

i downloaded it i guess they forgot that there a millions of plp have xbox live

CHAMPION6171994
CHAMPION6171994

The funny thing about this is that all the PS3 fanboys are blaming the small sales on the fact that it wasn't released for the PS3 when in reality they wanted to play it as well. Its alright, i haven't played it, yet.......

ChiefFreeman
ChiefFreeman

The second expansion is great; better than the first and a great value, but I think people might be getting tired of the GTA franchise in it's current state. Rockstar has to innovate a bit for the next game or they risk going down the road of many other tired franchises.