GameStop launching new Make-A-Wish donation program

Starting May 1, GameStop shoppers can donate $1 at the point of purchase; retailer hoping to raise at least $75,000.

Video game retailer GameStop is launching a new donation initiative that will allow shoppers to give to the Make-A-Wish foundation at stores across the country. Starting May 1 and running through May 31, GameStop shoppers will be given an opportunity to make a $1 donation to the wish-granting organization when they shop at GameStop and Spring Mobile stores in person or online.

GameStop aims to raise at least $75,000 in charitable donations during the month, the company said in a press release today. The retailer's partnership with Make-A-Wish began in 2007, and through their efforts, more than a thousand children have been granted shopping sprees to date. In 2009, GameStop even brought WWE fighter John Cena to a store to play video games with a young boy.

"Wish kids are such an inspiration to me personally, and I'm excited to be able to offer our loyal customers an opportunity to show their support for this great organization by giving to those children in need," GameStop CFO Rob Lloyd said in a statement. Lloyd is also a board member of the Make-A-Wish North Texas chapter.

Today's announcement comes after GameStop told us last month that the company would be expanding its support for Make-A-Wish in 2014.

The Make-A-Wish Foundation is a non-profit organization that grants "wishes" to children with life-threatening medical issues. World of Warcraft and Diablo developer is also a regular supporter of the Make-A-Wish foundation, most recently donating sales of World of Warcraft pets and mounts last year to benefit the organization.

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Eddie Makuch

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.
26 comments
Daian
Daian

This is such a blatant PR stunt, if they really cared they'd give that 1$ from their own profits not ask customers to do it.

DrKill09
DrKill09

You really need to approach this more like Humble Bundle does...

Mr_Big_Boss
Mr_Big_Boss

Oh Gamestop, can you make my wish come true? I wish for Gamestop to stop pushing the clerks to ask for pre-orders, GS cards, etc. I also wish GS would stop gutting games and pretending like it's still new. Stop being cheap asses and invest in security devices like every other retailer.

maxpowr3
maxpowr3

Too bad they are only selling "used wishes".

xcollector
xcollector

These companies want to make them selves look good by the donations of their customers. If they really wanted to be good than why not match donations to encourage them? Oh wait!, that would cost them profit.

olddadgamer
olddadgamer

Yeesh.  Just give credit that they're doing something good.  


If ya hate 'em shop elsewhere.  Been gaming 30 years and never bought a thing there.  Can be done.  


But if you do shop there, donate. 

sortajan
sortajan

it's adorable the way gamestop is trying to trick us into thinking they aren't the massive cunts they are. anyways, more money for Make-a-Wish, so at least good is coming out of it.

Oloryn
Oloryn

I'll never pretend to be a fan of the company, but I can appreciate an "ends justify the means" scenario, and hope this program helps as many kids as possible. Their happiness is more important than any trivial reason I might have for disliking something as ultimately meaningless as a video game retailer.

RainIsMyDrug
RainIsMyDrug

I'm all for giving to charity but why cant gamestop just give to charity when they are stealing $$ FROM the consumers already?   If I was GS I would match dollar for dollar if I was going to be cheap about it.  

BamaGoatt
BamaGoatt

I applaud gamestop for raising money for charity but why can't they get the dollar from the used games they sell? I bet they would make more money off used games if they gave $1 off each used game sold.

aus_pride
aus_pride

In all seriousness, if you can, please donate any amount you can afford. 


When I had cancer, Make a Wish came to my door and told me I could wish for anything in the world...my response?, I wanted to go ice skating. So they flew me and my family from Australia to America for a holiday. 


Never got to go ice skating in the end lol but they made me forget about the pain, they really are incredible. 


IndremaLover
IndremaLover

There's still GameStops?   Not sure why.

enoslives7
enoslives7

Cute, but they still need to pay fair prices for games.

Good luck in the pawnshop business gamestop!

Mr_Mark_Legion
Mr_Mark_Legion

just raise prices by 1 dollar on all purchases and then donate to make a wish to make you look good.

berserker66666
berserker66666

I'll donate $100 dollars to wish Gamestop disappearing from the world.

emperiox
emperiox

@Mr_Big_Boss That's my favorite part: When they gut the games, then sell them as new. One of the codes I got for my "new game" was already in use and also the disc was so scratched I swear they were playing air hockey with it or something...

olddadgamer
olddadgamer

@xcollector My wife's work has a charity match.  


She works for a non profit.  


There ya go.

rmiller365
rmiller365

Kinda like when Walmart had a food drive... For their own employees..

DrKill09
DrKill09

@olddadgamer  Not everyone has a local game store around them, and big box stores have a limited selection.  Also, not everyone likes buying games online.


For many, Gamestop is the only choice, and I bet it's frustrating.


People have EVERY right to complain.  They are a monopoly, and that never should have been allowed to happen.  EBGames was kicking their ass, so they bought them out.


You shouldn't be so apathetic on this subject.


If they had big scale competition, it would drive prices down to what used games USED TO COST, and be better for everyone.

BamaGoatt
BamaGoatt

@aus_pride sorry you didn't get to go ice skating but congrats on winning vs the ultimate villain.

BamaGoatt
BamaGoatt

@enoslives7  they do pay fair prices the problem is too many of you wait too long before trading the game in. I remember getting $40 for heavy rain after I beat it, timing on selling used games is essential to getting good prices.

BamaGoatt
BamaGoatt

@aus_pride @BamaGoatt  your welcome my uncle just survived stage 4 lung cancer about 2 years ago. He is now cancer free so your story just meant something to me without even knowing you. I have been donating through humble bundle promotions lately helping kids is great. I am going to get bound by flame so will make a donation to make a wish while picking it up.