G4 not going away just yet - Report

NBC Universal reportedly will rebrand the Style Network instead of G4 when Esquire Network launches later this month; G4 will supposedly stay "as is" with no investment in new programming.

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It appears G4 is not going away just yet. The Hollywood Reporter has learned that when the Esquire Network launches this month, it will not replace G4, but rather the Style Network.

The rebrand is expected to take place on September 23.

NBC Universal announced in February that G4 would become the Esquire Network on April 22, with a focus on attracting a "more educated, affluent, sophisticated" male viewer.

Just because G4 is staying alive does not mean NBC Universal will invest in new and original programming on the network.

Tentpole shows X-Play and Attack of the Show were previously canceled and staff laid off. The network is expected to stay "as is," with investment in new programming "highly unlikely," according to the report.

Author of the report Lacey Rose said on Twitter, "Worth noting: G4 will stay as is for the foreseeable future, but don't expect investment in programming, etc. Esquire is the focus."

G4's current programming lineup includes reruns of Cops and American Ninja Warrior.

Discussion

176 comments
livingretro79
livingretro79

really wish they'd reinvest in the network with the love and support it gets online. rebranding the network to it's origin wouldn't be a bad start. bring back the originality of the network. more techtv based. even revive shows from it's better g4 days like code monkeys. hell i'd love to see original online shows like angry video game nerd and game chasers have a home a network where they'd be supported.

NTM23
NTM23

I don't watch TV often, but when I do, I skim through the channels and G4 always has reruns of old X-Plays on. I do however change it to the channel when they have Quantum Leap on, that's an interesting show, and I guess it was one of my favorite shows when I was born (or so says my baby book :P).

wgerardi
wgerardi

Change is back to TechTV and call Chris Pirillo

hunter8man
hunter8man

So what's the point of even having it on the air if you're not going to add anything to it? Usually a channel caters to a specific audience. Who is this geared towards? My suggestion would be to make it a G4 classics channel if they aren't planning to add new shows. CinemaTech, X-Play (Sessler and Morgan), AoTS, Anime Unleashed, etc.

You know what, since NBC Universal can't pull their heads out of their asses, just kill the channel already.  

TooCoolForYou
TooCoolForYou

Why not just end the channel already if you're not going to invest in it no more? The G4 viewers have moved on to something else already. There's no need to keep the channel on life support anymore at this point. Just let it die already.

VarietyMage
VarietyMage

And this is why series like "The Walking Dead" and "Doomsday Preppers" are on TV.  We've seen the first zombie of the apocalypse - G4 died a long time ago.  For me, when Code Monkeys got pulled, G4 died and still kept walking.  Somebody just put that channel down, please.  It's disrespectful to leave its corpse walking.  Maybe give it a new format...like maybe a technical computer channel.  Maybe I'll get to see Code Monkeys season 3 that way.

tightwad34
tightwad34

One thing you could do for new programming is bring us some E3 coverage. It's only once a year and there's no other decent TV coverage of it. Spike doesn't count because they barely covered any of it. I remember I DVRd it this year and the program cut out about an hour and half before the time slot was up to air their "normal" programs.

tightwad34
tightwad34

They don't have any new programming whatsoever right now, oh, I forgot about campus pd but that show is pretty much garbage.  Of course I understand why they don't want to add any new stuff, but there's nothing at all on there that I like to watch. Ninja Warrior isn't my thing and I do kind of like cops but not enough to watch it if there's other things to do. And most of the movies they play I have either already seen or they aren't very good, or both. So at least you could replay ALL episodes of X-play starting at the very beginning. ATOS is O.K. but I wouldn't mind replays if not for me then everyone else who wants it.

vamroc
vamroc

I want my ATTACK OF THE SHOW BACK MOTHER FUQUERS

Class_Act998675
Class_Act998675

Just air re-runs of all the old G4 shows from 2002-2005. Don't won't get big ratings, but it will at least be watchable. 

Timmy_Gwar
Timmy_Gwar

The style network turning into the Esquire network instead of re-branding a tech channel completely. Was this an option before? It just seems way more obvious.

dexxor245
dexxor245

I remember G4 used to be good back in the early 2000s. Now it's just a another "Spike" channel with Cops, Campus PD and other crap. Do us a favor and just pull the plug on G4 already.

Alex4789123
Alex4789123

Nooo, just put it out of its misery already.

grey_fox1984
grey_fox1984

...I really miss Sarah Underwood and Candace Bailey

grey_fox1984
grey_fox1984

Do you still have "Electric Playground" and "Reviews on the Run" in the US on G4? They are still on in Canada, but I think that's because of the Canadian content laws- worked out well for us though, as we still have video game shows on G4! It seems like the only other shows on are "Man, Moment, Machine", "Tactical to Practical", "Bang Goes the Theory" and "Rude Tube"... and I mean the ONLY other shows, at any given time of the day, one of those 6 shows is on. 

Mr_Big_Boss
Mr_Big_Boss

G4 was fun when it first aired in 2002. The Tech TV merger ruined the channel for me and I stopped watching shortly after.

SopranosFan
SopranosFan

I miss Xplay and AotS but I always felt that they should alternate them or combine them because I felt they had to use too much filler in both shows.

Mr357Magnum
Mr357Magnum

Take THAT you fashionista tape worms. Take your greasy, glittery, oily tanned up fakeness else where. Spending all that money on cloths and hygiene products does not make you better than anyone else.

Ceclor
Ceclor

Thppppt.  When AotS and Xplay were canceled, I stopped watching G4.  I have not watched the channel since.  COPS plays on other channels with a more diverse list of episodes then the replays G4 keeps showing again and again.  As for ANW, eh.  I never cared for it anyway.

G4 is an example of something that was messed with until it broke. 

SavoyPrime
SavoyPrime

They already killed off the remaining shows that mattered to G4 viewers anyway. So they might as well just put the final nail in the coffin.

scottp61
scottp61

I remember watching The Screen Savers on Tech TV back in like 1999/2000.

Why don't they air reruns of old screen savers, xPlay, and AOTS episodes until they figure things out.

Deadman_est1982
Deadman_est1982

Call for Help.  Attack of the Show, and Xplay.  Those were reasons to watch Tech Tv/G4, whatever you want to call it.

soulless4now
soulless4now

I don't even think G4 is on Directv so I don't care. Only tuned in for Ninja Warrior and E3 coverage. 

Crow4ever
Crow4ever

Anybody remember G4 Rewind back in June 2008?  Why not just turn the channel into one big rewind.  The programming blocks can be all the old episodes of X-Play, AOTS, Judgment Day, Portal, G4TV.com, Cinematech, Cheat, Icons, and whatever other shows G4 used to have that are escaping me atm.  Clearly people would like watching that more than the current Spike 2.0 BS shows like Cops, Campus PD, and Cheaters they keep rerunning now.

NightlyOne
NightlyOne

Man, I remember watching the Starcade reruns all the time.

happyguy999
happyguy999

Nice now I can keep watching my cops reruns;)

Class_Act998675
Class_Act998675

"My mom says I will never get anywhere with these games!" That was my favorite commercial from G4 back in 05'. It was so hilarious.

kyacat
kyacat

HA HA ha not very many people watch G4tv anymore and the moment they announced that they were cancelling attack of the show and Xplay and that  g4tv forums have been shutdown and best thing to do is shut down G4Tv network

because no one watching the channel anymore an there a good chance that Esquire channel won't last long .

cireking213
cireking213

Our service dropped it long ago. I don't miss it since it had begun to stink. 

Ahhh....fresh air.

dman123_1
dman123_1

yall people don't matter, this elitist knows what is best for us simpletons. Let's further the indoctrination.

Thesuperstar2k
Thesuperstar2k

-______________________________- man fuck you G4!

Tygraph
Tygraph

Just PLEASE kill off this network already, it's just a sad reminder of all the great programming that made us love games years ago. Attack of the Show was my ritual every 7pm followed by X-Play. Used to watch it back when it was Tech TV and Adam and Morgan just chilled on that couch and talked games. Please give this channel the rest it deserves at this point. 

nini200
nini200

I remember the good ol days when G4 was a relevant channel with actual good shows such as Portal with Dave, Filter with Diane Mizota, Cheat with Cory Rouse, and Judgment Day with Victor Lucas and Tommy Tallarico.

Now the channel just sucks

livingretro79
livingretro79

@wgerardi i literally just joined this site to say that is a damn good idea. i think chris pirillo would make a damn good host of a throwback techtv.

VmKid
VmKid

@grey_fox1984 No and no. G4 is basically dead here in the states, unfortunately.

vamroc
vamroc

Areana

Unscrewed With Martain Sargent was the best late night talk show ever...... that is until Jimmel Kimmel got his own show.  

Class_Act998675
Class_Act998675

@Tygraph It's good to know that there's people out there that remembers why we cared about G4 and why we hate them, and not some teenager just jumping on the hate wagon. 

grey_fox1984
grey_fox1984

Attractive girls delivering news on movies games and tech... How crazy of me to find that entertaining

nini200
nini200

@Iffy350 @nini200 Oddly enough, I loved both G4 and Tech TV when they were separate channels but when they fused, the channels went downhill.

And Portal's Everquest sessions were hilarious and dat Diane Mizota is well, Diane Mizota :D

Iffy350
Iffy350

@nini200 @Iffy350 Its a shame I had satellite. I really liked portal for the brief time it was on g4techtv.