G4 becomes Esquire Network April 22

Gaming-centered network will cease to exist this spring; new channel described as "an upscale Bravo for men."

by

The reports were right. The gaming-focused G4 television network will become the Esquire Network on April 22, according to a New York Times report. NBC Universal will announce the deal today with Esquire magazine owner Hearst Magazines.

NBC executives described the new network as "an upscale Bravo for men,” and one that will appeal to "the modern man, what being a man today is all about."

According to the report, NBC is hoping to attract a "more educated, affluent, sophisticated" male viewer to the Esquire Network. This will include shows aimed at areas of interest like cars, politics, world affairs, travel, fashion, and cooking.

The Esquire Network does not have any gaming-focused programming lined up. According to NBC programming executive Bonnie Hammer, the network had been long aware of the difficulty associated with aiming programming at gamers.

"Realistically, guys who are into gaming are not necessarily watching television," she said. “If this was going to come under my portfolio, I'm a little brand crazy, so I said, let's create a real brand, define a space, understand who we are programming for."

Discussion

157 comments
Mr357Magnum
Mr357Magnum

Holy hell i just realized something. I'm surprised no one else mentioned it, but this network is being taken over by...


CRAB PEOPLE, CRAB PEOPLE. Walk like man, talk like people. CRAB PEOPLE, CRAB PEOPLE.

Enforcer246
Enforcer246

"the ~modern man~, what being a man today is all about." This is going to be a disaster.

DreamsofGreen
DreamsofGreen

"cars, politics, world affairs, travel, fashion, and cooking"

Yes because I AM A MODERN MAN and these are the things I CARE ABOUT in this world.....jk lol......sounds pretty dull and uninteresting

rynn21
rynn21

G4 has become a channel for everything but gaming, but to make another boring channel with topics that are already covered by just about every other station, I would have liked a channel focused solely on gaming instead. Oh well.

Dark_Arcitekt
Dark_Arcitekt

As a man... I cannot wait to not watch this network.

jimbo102671
jimbo102671

And the years-long downfall of this channel since G4 took over TechTV will be complete. Real shame, too. Missed Cinematech. Missed X-Play (Pre-G4). Missed Robot Wars (My personal favorite non-video game-related show at that time). Even a few G4 programs I'll actually miss (Code Monkeys, Human Wrecking Balls, Ninja Warrior (AKA "Sasuke" in Japan)).

The way some cable networks are now working, airing multiple hours of a single show every day, leaves me concerned about the future of cable TV entertainment.

Seventk
Seventk

"To attract a 'more educated, affluent, sophisticated' male.'" Considering a majority of the people who watch G4 are highly educated as is I guess you need 2 masters to be considered "educated" now. "Realistically, guys who are into gaming are not necessarily watching television." That's weird, because depending on what I am playing, I do both.  Its called multitasking.  I guess NBC is too "educated" to do that. And of course you had issues aiming the channel at gamers.  You changed TechTV to G4 and removed some good shows to add movies from 1973 and continued to do so over the years. NBC can go fuck them selves IMO. Replace a gaming/technology channel to a GQ/Esquire/Metro-sexual one?  Good luck gaining your quota outside the east cost.

maximo
maximo

"LMAO" - "the modern man, what being a man today is all about."

How embarrasing is this. People need to get over themselves. This sounds like a posers channel for tosspots. 

TheWatcher000
TheWatcher000

Why Not Just Call It DoucheTV?  It would be more Honest.

Derpalon
Derpalon

Bravo for men? God help us all.

tightwad34
tightwad34

G4 had by far the most extensive coverage of E3 on TV. I know Spike covered a little bit of it, but nothing like G4. Where can I go for my coverage, and I don't want to watch it on a computer screen. Hell, where can I go to get any sort of video game programming on TV?

RustedTruck650
RustedTruck650

i think they deserve it because all their airtime is dedicated to COPS. Might as well call the network "COPS".

VarietyMage
VarietyMage

Will you FINALLY release season 2 of Code Monkeys on DVD or both seasons on Blu-Ray?!?!  And release the rights to the show, please.  Sell it to Comedy Central so we can get more Code Monkeys!!!

TheWeaper
TheWeaper

they should jus give AdultSwim there own channel lol with everyone from G4 and bring back SPACE GHOST COAST TO COAST w/ Tom Green

GSJones1994
GSJones1994

F**k you stinking leftist liberals at NBC for tearing apart G4.

Alex4789123
Alex4789123

"guys who are into gaming are not necessarily watching television" Well maybe we would watch if instead of playing twelve hours of cops a day you would actually have some shows about gaming... 

jmpudly
jmpudly

I will miss their E3 coverage but really, they started losing me when they dropped Cinematech, EP, and Filter. X-Play got really boring and they started showing Cops.

R.I.P. G4

Mr357Magnum
Mr357Magnum

"More educated, affluent, sophisticated" male viewer says the female executive trying to assert her feminist agenda on network space.

G4 is coming under new management, fine, take it and do with it as you will. I harbored no attachment. But to say that what gamers are watching is irrelevant, that we are in our own little worlds, is rather insulting coming from someone who's caught up in the rat race of consumerism and materialism.

 Fashion, and cooking, honestly, because nothing says masculinity more than those activities.

Politics and world affairs? Whoa! Look out! We're dealing with someone who dabbles in things of grandeur. Way too big for my little gamer mind.

Mr_Big_Boss
Mr_Big_Boss

G4 died 9 years ago when they merged with Tech TV.

slefo29
slefo29

"What is a man? A miserable pile of little secrets! But enough talk - have at you!"

2bitSmOkEy
2bitSmOkEy

If I want to watch something gaming related I just go to twitch.tv anyways.  

furrynic
furrynic

My favorite thing about this channel, when they still had it, it was that show called ICoN. They had allot good icons episodes. They cancel the show and reduse the games programing, and started adding shows that had nothing to do with video games, and that's whe the channel started going down hill.

turnerdoc
turnerdoc

yea its sad i remember watching the first day and they had that show that was back in the 80's of people playing the arcade games then seeing young kevin so long ago well they cant take this channel and shove it up there esquire i wont be watching

Stiler
Stiler

What we really need is a Man network, and no I'm not talking about "spiketv" man network. But man networks that play classic manly tv shows, like Magnum PI, Macguyver, Miami Vice, China Beach, re-runs of Burt Reynolds movies all night after midnight.

DevilD2005
DevilD2005

It was a nitsche channel in a pond filled with the generic. Sure it didnt have a massive audiance, but it was nice to know that I could turn on the telivision for video game reviews and news. Weird Anime i wouldnt watch anywhere else. Cinematech which was a show that was dedicated to not just videogames but presenting the games as a form of art mishmashed in a beautiful serene way that really made my brain melt. Ninja Warrior! They took a show strait from japan and edited it, but really made it fun and entertaining to watch with any who would be willing to watch it. G4tv at its best, was a collection of some of the best underrated programming on telivision. my one problem with g4 was that it watered its product down over time rather than embrace its uniqueness. It needed more code monkeys, more stuff from japan, and more stuff dealing with the game industry. Im sorry but g4/tech tv was a big part of my growing up as a gamer.

Thanatos2k
Thanatos2k

An upscale Bravo for *straight* men?

starchsr
starchsr

The Esquire brand is not associated with anything authentically upscale. This channel will peddle faux-luxury for the nouveau riche.

zyxe
zyxe moderator

who actually likes the regular Bravo? ick. go ahead and spit shine the trash and see where it gets you...

ResEv
ResEv

The channel kinda went to hell when Adam and Kevin left their shows. Regardless, so many memories tied in with G4 and especially TechTV. From the sounds of it, I will not be giving this Esquire nonsense any sort of chance.

kgould01
kgould01

there was nothing wrong with g4tv  but now the totally ruined it. 

Captain10Beers
Captain10Beers

I always made the comment that I wasn't going to watch other people play games when I could be playing myself.  Esquire sounds like crap for lame "metrosexuals" to watch while they get a manicure. 

Mrod1212
Mrod1212

"the modern man, what being a man today is all about." HAHA!!!

jenovaschilld
jenovaschilld

@tightwad34 Revision 3 Games, As Adam Sessler, and most of the tech tv people have already went over to there. Check out shows, Sessler's something, Casual Fridays, Destructoid, and specials like DICE and CES coverage. It is like watching g4 and tech tv again but without all of the commercials and cops episodes;  and sadly T&A service by candice bailey and Underwood big boobies. I will miss that part of g4 but I just put up another window of girls on trampolines while I watch Rev3games in the first window. 

jenovaschilld
jenovaschilld

@Mr357Magnum This will be the network for feminine men that think it is okay to wear makeup, drink white wine spritzers, coordinate underwear, and use more hair product then women, this will be a channel for men who do not know the meaning of fixing something until it is broken, believes in the 5 sec rule, or who not only understands the bro code but who also does not twitter about their feelings. 

This will be a network where news will be in regards to who is making the best new california blush wine instead of sports and who is getting traded. Foreign news will be in regards to fall fashion not news in war zones. 

In other words Tom Cruise and that guy from america's got talent or fox idle show have now got their own network, enjoy america and I we wonder why people around the world are fitting themselves up for vests. 

Kelreynn
Kelreynn

@Mr357Magnum Preach on brotha!!!

Although it would be nice to make the wife watch MY version of Bravo... For hours.

Actually... I can see that backfiring. 'How come you aren't like THESE men?' Answer: 'Because my arse is out there making the money thing happen...'

1valiantknight
1valiantknight

@DevilD2005 Sadly television will always cater to the masses. The stupid reality tv watching, soap opera obsessed, trendy, disgusting masses. Thus for every Firefly, Dexter or BattleStar Galactica we get a thousand dancing with the stars or survivor or one tree hill or the oc or sex in the city or. . . . . oh geeez i just threw up in my mouth.

ResEv
ResEv

@Strider8009 @ResEv They lost a lot of good shows when they became G4 but X-Play and AOTS were still decent imo, even if they were the only two shows worth watching. If you didn't like them then that's your opinion.